Mark Alexander

● Scaled the Creative Services team from 9 to 19 across the US, Mexico, and Vietnam by hiring and integrating creative specialists, production managers, ideation specialists, creative leads, and coordinators.
● Drove the rollout of a company-wide UGC initiative in collaboration with the Director of Operations. Built a roster of content creators and developed scripting, coordination, and post-production systems. Refined workflows through iterative testing to ensure final content aligned with brand goals while maintaining an authentic voice.
● Managed a $240K creative production deal for Paramount Pictures, delivering over 2,000 assets in the company's highest-volume project of the year. Built and led a dedicated team, created custom workflows for tracking and delivery, and maintained direct communication with stakeholders to meet tight deadlines.
● Directed a $200K+ UGC campaign for Disney across 20 global markets, combining localized messaging with 3D creative from titles like Moana 2 and Mufasa. Led creative development, client engagement, and cross- platform execution from concept to final delivery.
● Collaborated across Sales, Business Development, Customer Success, Production and Product teams to align client demand with team capacity. Designed expedited request systems, streamlined intake processes, and helped set clear delivery expectations across departments.
● Cultivated team communication and morale through structured weekly syncs, bi-weekly 1:1s, and monthly creative reviews.

● Managed a globally distributed team of nine, including creative specialists, designers, and production managers across the US, Mexico, and Vietnam. Balanced team capacity with client volume, prioritizing expedited requests and urgent revisions with minimal disruption to
project flow.
● Built and implemented a department-wide training program and
handbook to standardize creative briefs, QA checks, and delivery protocols. Developed guidance for handling escalations, feedback cycles, and turnaround expectations for enterprise clients.
● Guided the team through a fast-paced operational merger with a competing vendor, training staff to adopt new systems and workflows while maintaining full delivery standards for existing accounts.
● Supported the expansion of the department's enterprise client portfolio, collaborating directly with client-side creative teams and adapting internal workflows to meet custom needs and platform requirements.

● Managed production for 40+ client brands with up to 10 concurrent projects each, guiding creative briefs from concept through delivery. Refined client input to align final content with platform standards and brand voice.
● Created internal checklists and a brand intelligence database to support consistency and reduce revision cycles by 25 percent. Improved delivery accuracy through better documentation and QA practices.
● Acted as a communication bridge between customer-facing and production teams. Balanced rush requests with team capacity while protecting workflow quality and timelines.

● Produced integrated marketing campaigns for major touring artists and entertainment events, combining audio, video, and graphic assets across radio, streaming, social, and TV placements. Clients included Taylor Swift, The Killers, Dave Matthews Band, and Foo Fighters.
● Wrote promotional copy and collaborated on visual and audio concepts for high-impact advertising campaigns, balancing creative direction with brand voice and regional messaging needs.
● Directed voiceover sessions and led sound design, then coordinated final asset handoff for post-production across internal video teams and external partners.
● Developed reusable scripting and asset templates to streamline regional customization, reduce turnaround times, and maintain consistency across large-scale campaigns.
● Trained interns and junior producers on editorial processes, script standards, and internal workflows, contributing to faster ramp-up times and fewer revision cycles.

● Oversaw a high volume of ad production each week, managing over 1,000 projects for accuracy and consistency across creative briefs and final assets.
● Assigned projects to producers based on availability, genre, and timelines, ensuring smooth production flow and effective workload distribution.
● Conducted quality control on voiceover, music, and messaging content to ensure creative alignment with campaign objectives.