Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Melissa Anderson

Minneapolis,MN

Summary

Innovative and hardworking eCommerce Manager with 10+ years of experience in the IT industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Outgoing sales professional with a track record of driving increased revenue. Highly proficient in SEO practices and knowledgeable in digital marketing, branding, web design/development and new media.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing Manager

Quad Logic
10.2023 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed paid advertising campaigns on Google Ads and other platforms, optimizing ad spend for optimal results.
  • Managed multiple web development projects simultaneously, delivering all tasks on time and exceeding client expectations.

Marketing Consultant

Melissa Anderson
09.2020 - Current
  • Collaborate with clients to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Regularly updated and edited content, graphics, video, and SEO for clients' websites.
  • Consult with clients on business issues and develop innovative, high-impact proposals.
  • Develop technical and non-technical marketing presentations, public relations campaigns, articles, newsletters, and blogs.
  • Provide front-end website development using WordPress, Wix, Hubspot and other editing software.
  • Create dynamic SEO strategies to exceed market competitors and meet client needs.

Business Owner/Operator

TechMoe, LLC
09.2020 - Current
  • Promote products on online e-Commerce channels such as, but not limited to: Facebook Marketplace, eBay, Amazon, OfferUp, and NewEgg.
  • Collaborate with supply vendors and distributors to purchase supplies in bulk with favorable discounts.

ECommerce Manager

Vibrant Technologies
04.2023 - 10.2023
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Increased sales by 15%.
  • Improved eBay and Amazon sales metrics that led to being accepted into eBay Top Rated Status, eBay Seller Refurbished Program and Amazon Renewed.
  • Incorporated e-commerce objectives in social media platform management.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Processed and tracked orders and shipments to verify accurate and on-time delivery of products.
  • Resolve customer disputes courteously to enhance customer satisfaction.
  • Monitored and evaluated sales performance to make informed decisions and improve results.
  • Managed product returns and exchanges to maintain customer satisfactions and minimize losses.
  • Developed and executed online strategies for leads, sales and pricing to generate revenue.

Brand Manager - Ecommerce and Digital Marketing

Alta Technologies
09.2015 - 08.2020
  • Branded, designed, and implemented eBay and Amazon storefront.
  • Transformed BrokerBin template website into fully functional eCommerce platform using BigCommerce to better engage customers and increase online revenue.
  • Managed a modest team where direction was given on eBay listings, graphics, and social media campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, trade-show booths, and promotional strategies.
  • Increased online and offline sales by being diligently present to answer calls, emails, and online messages via eCommerce platforms which ultimately lead to consistency of retaining new clients.
  • Developed consumer-tailored print marketing materials for targeted distribution..
  • Planned and coordinated logistics and shipment of eCommerce sales to ensure Top Rated status.
  • Managed pricing (using IQ ReSeller and online pricing trends), quantities, and bundle listings accordingly while using BrokerBin to reach out to suppliers to cover or drop-ship any online deals, as needed.
  • Represented Alta Technologies at 2019 eBay Open Conference in Las Vegas; acknowledged for our expeditious eBay growth in small business segment.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Increased customer engagement through social media.
  • Filtered online leads via Salesforce and distributed lead to applicable Sales Representatives.

Education

Bachelor of Arts - Graphic Design & Marketing

New Mexico State University
Las Cruces, NM
2009

Skills

  • Strategy Development
  • KPI Monitoring
  • Business Planning
  • Consumer Behavior
  • SEO Strategies
  • Social Media Integration
  • Sales Expertise
  • Adobe Illustrator

Certification

Google UX Design Certificate

Google Digital Marketing & E-commerce Certificate

Six Sigma Certification (CSSC) Certified Lean Six Sigma Green Belt

SalesForce Certified Associate

Timeline

Marketing Manager

Quad Logic
10.2023 - Current

ECommerce Manager

Vibrant Technologies
04.2023 - 10.2023

Marketing Consultant

Melissa Anderson
09.2020 - Current

Business Owner/Operator

TechMoe, LLC
09.2020 - Current

Brand Manager - Ecommerce and Digital Marketing

Alta Technologies
09.2015 - 08.2020

Bachelor of Arts - Graphic Design & Marketing

New Mexico State University

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