Automation tools
Amelle Meneceur
Marketing & Lead Generation Expert
Montreal,Quebec
Summary
Innovative and proactive marketing expert offering 10+ years of experience converting sales leads, effectively managing multiple territories and handling partnerships. Highly skilled in project management and strategic planning with exceptional technology and tourism expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities. Spoke at Ted-X Annaba and B2B Marketing Summit online.
Overview
4
4
Languages
6
6
years of post-secondary education
10
10
years of professional experience
Work History
Co-Founder of Marketing Consulting Agency
Sociio.io
Paris, France
03.2020 - Current
- Managed team of 3 employees, overseeing hiring and professional growth of employees managing series of projects.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Marketing and PR Manager
ONO Social Network
Beijing
06.2018 - 9 2019
- Collaborated with media to encourage company and product coverage and promote brand mission and values via pitches or personal network.
- Raised brand awareness and CEO profile through consistent social media efforts, ghost writing and product campaign launches allowing the company to gain an increase in popularity by using social selling techniques bringing an average of 9% subscribers every month.
Marketing Director
CommonApp
Beijing
10.2017 - 09.2018
- Directed department with ¥73000 yearly budget handling over 7 yearly marketing projects and occasional PR projects.
- Coordinated with creative team to generate dynamic marketing content, social media updates and communication tools for lead generation campaigns.
- Increased website traffic by average of 1-3% each month using cutting-edge digital marketing techniques, referrals and press-relations.
Senior Marketing & Business Dev. Manager
China Business Network
Beijing
02.2016 - 09.2017
- Developed annual account objectives and formalized client communications for communication of goals and plans.
- Participated in sales and marketing programs to support company objectives, resulting in 4% increase in new business.
- Co-organized events and product presentations related to opportunities via 1-1 conferences and tourism conventions.
- Clients: Sudan Ministry of Tourism + local Sudanese partners, Namibian Investment Authorities, Russian Tourism partners, Mauritanian Ministry of Tourism, Luxembourg Tourism & Investment Authorities, Bahrain Tourism Authorities, France’s Les Galleries Lafayette + French Tourism Authorities, PATA.
Marketing & Business Development Manager
YeahMobi
Xian, China
01.2015 - 02.2016
- Completed in-depth reviews of European and South East Asian market conditions and customer preferences for mobile marketing products.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing ROI by 30% over 10 months.
- Clients portfolio: Ensogo, Wego, Caarly, Myntra, NowButler, JustFab, Paypal, M&C Saatchi, Unesco.
Co-Director & Business Manager
Dysart Consulting Ltd
London, United Kingdom
12.2011 - 09.2014
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Brought in new business connections and revenue generation opportunities by improving networking strategies.
- Spearheaded business operations by consistently seeking methods to improve profitability through cost containment and revenue generation with an initial budget of £30k for the 1st year.
- Clients: National research, political and media organizations.
Public Relations Consultant
Shepard-Fox Communications
Bern, Switzerland
01.2010 - 05.2012
- Generated and implemented media pitches and forged strong media relationships to further public relations goals.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed product and brand press placements for clients and wrote press releases for routine use and crisis management.
Education
Certificate - Data Analysis
Udacity
Online 01.2019 - 09.2019
Certificate - Chinese Language
International House
Xian, China 05.2015 - 01.2016
Certificate - Business Administration And Management
North Lindsey College
North Lindsey, United Kingdom 01.2014 - 06.2014
Bachelor of Arts - New Media Journalism With Public Relations
Thames Valley University (rebranded The University of West London)
London, United Kingdom 09.2005 - 06.2009
Skills
Key decision making
Market analysis
Digital marketing product promotion
Social media sales
Video and audio production
Content management systems
Organic and paid advertising
Software
Hubspot & PostPlanner
Google Products
Timeline
Co-Founder of Marketing Consulting Agency
Sociio.io
03.2020 - Current
Certificate - Data Analysis
Udacity
01.2019 - 09.2019
Marketing and PR Manager
ONO Social Network
06.2018 - 9 2019
Marketing Director
CommonApp
10.2017 - 09.2018
Senior Marketing & Business Dev. Manager
China Business Network
02.2016 - 09.2017
Certificate - Chinese Language
International House
05.2015 - 01.2016
Marketing & Business Development Manager
YeahMobi
01.2015 - 02.2016
Certificate - Business Administration And Management
North Lindsey College
01.2014 - 06.2014
Co-Director & Business Manager
Dysart Consulting Ltd
12.2011 - 09.2014
Public Relations Consultant
Shepard-Fox Communications
01.2010 - 05.2012
Bachelor of Arts - New Media Journalism With Public Relations
Thames Valley University (rebranded The University of West London)
09.2005 - 06.2009