Summary
Overview
Work History
Education
Skills
Leadership Experience
Timeline
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Mark Joseph Diamzon

Mark Joseph Diamzon

Hayward,California

Summary

Meticulous Webmaster with a superior understanding of modern coding languages and digital marketing. Adept at marketing and media creation with a talent for multitasking and working quickly. Extensive success at troubleshooting website, CRM functionality and critical problem solving.

Overview

13
13
years of professional experience

Work History

Senior Webmaster

TRG International
10.2018 - Current
  • Own all WordPress website projects from custom design and development, domain management (DNS/SMTP management), monitoring, optimization and roadmap
  • Lead HubSpot inbound marketing automation and lead generation
  • Grow quality email audience and engagement (B2B only)
  • Implemented and managed HubSpot Sales, Marketing, CMS and Operations
  • Reporting with Google Looker Studio, with data sourced from Salesforce and HubSpot, Google Analytics, SEMRush, WordPress and others
  • A/B testing using Hotjar/VWO
  • Implement strategies to further increase traffic and lead generation
  • Coded tools for sales and marketing processes for more client acquisition
  • Provided front-end website development using WordPress, Hubspot, and other editing software

Digital Marketing Manager

IIBT Pty. Ltd.
09.2015 - 01.2018
  • Own all WordPress website projects from custom design and development, management, monitoring, optimization and roadmap
  • Work closely with sales and marketing for an alignment of goals
  • Initiated plans to help increase traffic and conversions
  • Run paid ad campaigns
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Reporting using Google Looker Studio
  • Improved website visibility through development and implementation of SEO strategies.

Webmaster / Digital Marketing Executive

Finch Ad Agency
07.2012 - 08.2015
  • Own all WordPress website projects from custom design and development
  • DNS and SMTP management for email marketing tools
  • Work closely with clients for their website and Google Ads requirements
  • Setup and monitor conversion tracking
  • Run paid ad campaigns

Education

Diploma - Information Technology

STI College
06.2012

Skills

  • HTML
  • CSS
  • Javascript
  • WordPress
  • DNS/Apache Server/Web Hosting/SMTP API
  • Marketing automation with HubSpot
  • CRM platforms like HubSpot and Salesforce
  • Analytical skills with Google Looker Studio
  • Google Analytics / GTM
  • SEMRush
  • Yoast SEO
  • Online advertising
  • Content management system
  • API integration
  • Database administration
  • A/B testing
  • Lead generation

Leadership Experience

  • Impacted TRG's client acquisitions with IHG, Wyndham, Radisson, Accor and Aman in 2022 -2023, contributing 80% of TRG's revenue, estimated $12m - $15m annually
  • Reduced TRG' client deal closing time from 7 days to 30 minutes through proposal automation
  • Finch increased the number of clients by 32% with the introduction of web development service
  • IIBT created 113 successful clients, a 927% increase in 3 years

Timeline

Senior Webmaster

TRG International
10.2018 - Current

Digital Marketing Manager

IIBT Pty. Ltd.
09.2015 - 01.2018

Webmaster / Digital Marketing Executive

Finch Ad Agency
07.2012 - 08.2015

Diploma - Information Technology

STI College

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