Marko Babsek
Queens,NY
Summary
Results-oriented brand manager with a strong background in market analysis and promotional strategies. Expertise in overseeing product launches and managing vendor relationships to maximize brand impact and customer engagement.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Managing Partner
Hunters Point Wines & Spirits
Long Island City, New York
10.2016 - Current
- Directed daily operations of wine and spirits retail business.
- Managed vendor relationships to ensure timely product availability.
- Oversaw staff training to enhance customer service skills.
- Managed daily operations including staff management and client relations.
- Analyzed sales data to identify trends and inform decision-making.
- Created and managed budgets for the firm's operations.
Brand Ambassador
Balkan Wine Project
New York, New York
01.2012 - 05.2025
- Assisted in organizing promotional events and tastings for brand visibility.
- Collaborated with team members to develop marketing strategies for local outreach.
- Communicated regularly with team members regarding progress updates on projects.
- Managed relationships with vendors involved in promotional activities.
Brand Manager
Winebow
New York, New York
05.2006 - 10.2016
- Developed brand strategies aligning with company vision and market trends.
- Managed product launches to enhance brand visibility in the wine industry.
- Collaborated with sales teams to ensure consistent brand messaging across channels.
- Led cross-functional teams to implement promotional events and tastings effectively.
- Analyzed competitor branding efforts to refine positioning and strategy.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Conducted market research to identify target customer segments, preferences, and trends.
- Developed and implemented successful marketing strategies for a new brand.
- Organized trade shows and conferences to increase brand awareness in key markets.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Conducted research to determine ideal markets for products and services.
Sales Manager
Wolffer Estate
Sagaponack, New York
03.2003 - 05.2006
- Directed and coordinated products, services and sales activities.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Oversaw regional and local sales managers and staff.
Education
Bachelor of Arts - Communications
Pace University
New York (City), NY06-2000
Skills
- Brand strategy development
- Vendor negotiation
- Staff training
- Effective communication
- Problem solving
- Team leadership
Languages
Serbian
Native/ Bilingual
Greek
Native/ Bilingual
Certification
- Certified Sommelier, Court of Master Sommeliers, 2009
References
References available upon request.
Timeline
Managing Partner
Hunters Point Wines & Spirits
10.2016 - Current
Brand Ambassador
Balkan Wine Project
01.2012 - 05.2025
Brand Manager
Winebow
05.2006 - 10.2016
Sales Manager
Wolffer Estate
03.2003 - 05.2006
Bachelor of Arts - Communications
Pace University