Marko Ninkovic
Summary
Dynamic Marketing Professional and Project Manager with expertise in digital marketing, social media strategy, and multimedia production. Skilled in managing campaigns, creating impactful content, and leveraging tools like Salesforce and Google Ads to drive engagement and ROI. Adept at building client relationships, developing strategic marketing plans, and delivering results-driven solutions to elevate brand visibility and growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Founder & Videographer
Artecet Media
09.2023 - Current
- Established and expanded a multimedia production company specializing in commercial videography and content creation for businesses across various industries.
- Managed projects for multiple local businesses, overseeing the production of commercials, brand shoots, and promotional content to drive client growth.
- Collaborated in affiliation with an UFC athlete to produce high-impact commercials, elevating the brand presence and industry credibility of a client.
- Expanded client base to include businesses outside the state, managing remote projects and delivering customized video solutions.
- Directed all stages of video production, including filming, editing, and post-production, to create compelling visual narratives aligned with client goals.
- Built a creative team, fostering a culture of collaboration and innovation to deliver exceptional results on tight deadlines.
- Delivered tailored video marketing strategies, leveraging data insights to optimize content for maximum audience engagement.
- Strengthened client relationships by providing clear communication and customized solutions, resulting in long-term partnerships.
Marketing Manager
Innovation Food Services
01.2023 - Current
- Directed multi-platform social media management and developed high-performing campaigns, boosting engagement and brand growth.
- Designed and executed comprehensive marketing strategies for four companies, driving measurable growth and customer retention.
- Led trade show planning and booth design, generating significant business leads and partnerships.
- Established community partnerships and launched a successful brand ambassador program to expand market reach.
- Produced and optimized multimedia content, including videos and graphics, tailored for various platforms.
- Developed data-driven email marketing campaigns using MailChimp, achieving increased open and click-through rates.
- Implemented a PR strategy and created a professional media kit, resulting in enhanced media coverage and visibility.
- Conducted market research to inform strategic decision-making and guide innovative campaigns..
- Managed budgets and collaborated with stakeholders to align marketing efforts with business goals.
Social Media Strategist
CrossCountry Mortgage
02.2022 - 07.2022
- Oversaw and streamlined Salesforce queues, ensuring timely and effective resolution of social media inquiries and client interactions.
- Played a pivotal role in the adoption and rollout of the Sprinklr Social Management Platform, optimizing workflows and improving team efficiency.
- Conducted personalized one-on-one social media support sessions, empowering teams with platform expertise and strategic insights.
- Collaborated closely with the Social Media Team to develop innovative content strategies rooted in data-driven research, driving increased engagement and brand growth.
- Analyzed social media trends and performance metrics to refine campaigns, ensuring alignment with business goals and audience needs.
- Acted as a key liaison between departments, aligning social media efforts with broader marketing initiatives and fostering cross-functional collaboration.
- Contributed to the creation of high-impact content calendars, ensuring consistent and compelling messaging across all platforms.
Education
Bachelor of Arts - Sales Management
The University of Akron
Akron12-2020
Bachelor of Arts - Marketing Management
The University of Akron
Akron12-2020
Skills
- Team leadership
- Social media marketing
- Customer relationship management (CRM)
- Photography
- Audio-to-video synchronization
- Content production
- Post-production management
- Pre-production planning
- Adobe creative cloud
- Production planning
- Video production
- Video editing
- Social media content
- Directing experience
- Teamwork and collaboration
- Microsoft dynamics 365
Certification
Scalerator NEO Program
Languages
English
Native or Bilingual
Serbian
Native or Bilingual
Timeline
Founder & Videographer
Artecet Media
09.2023 - Current
Marketing Manager
Innovation Food Services
01.2023 - Current
Social Media Strategist
CrossCountry Mortgage
02.2022 - 07.2022
Bachelor of Arts - Sales Management
The University of Akron
Bachelor of Arts - Marketing Management
The University of Akron
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