Summary
Overview
Work History
Education
Skills
Timeline
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MARK P. WILDE

Avon,CT

Summary

Accomplished CPG Brand Marketing Professional with extensive experience in the toy, entertainment and grocery sectors. Served as a business driver, taking ownership of assigned Product Lines and brands. Act as the hub for Branded Product Lines and worked with sales, operations, marketing services, designers, manufacturing, costing, and creative services and other cross-functional teams to achieve successful results.

Overview

9
9
years of professional experience

Work History

Brand Marketing Manager

Spinmaster
04.2022 - Current
  • Managing the licensed business for outdoor Swimways seasonal toy lines which has over 100 active SKUs and over 60 in-development SKUs.
  • Creating 2025 product and business strategy with a target growth of over 10%, which is the biggest growth expectation for the outdoor team.
  • Managing licensor relationships by providing forecasting, licensor updates, product kickoffs, and marketing strategies.
  • Responsible for contract editing, product extensions, new license additions, sales updates and insights, and digital marketing spending.
  • License Partners: Disney, Marvel, DC, Bluey, Cocomelon, Gabby's Dollhouse, and Paw Patrol.

Brand Manager

Jazwares
08.2018 - 02.2020
  • Managed cross-functional teams including design, packaging, project managers, production (Hong Kong teams), and marketing.
  • End-to-end ownership for product development, production, shipping, and sales materials/programs.
  • Created or approved all outward-facing brand materials including line plans, sales decks, trade show materials, online copy, and online marketing.
  • Strategized and managed the launch of Blippi toy line in 2018 with 2ft POG space at WM and Targe that generated over $25M in year one.
  • License Partners: Rovio Angry Birds, Nerf, Blippi & First Act

Brand Marketing Manager (promoted)

Jakks Pacific
07.2015 - 08.2018
  • Managed brand P&Ls which included over 100 items and was able to improve overall profit margin by over 3%, without increasing mainline pricing for Nintendo and MXS over 2 years.
  • Managed POG planning and implementation with Toys R' Us for a new 12-ft gaming section focusing on Nintendo and other gaming properties in 2016/17.
  • Developed a new brand strategy for Nintendo global license, which generated wholesale growth of over 25% between 2016 and 2018.
  • Increased Nintendo Toys distribution internationally to Japan and South Korea, adding a forecasted$5Mil to net wholesale in 2019.
  • License Partners: Nintendo, Stanley Black & Decker, Marvel & Motocross.

Business Development Manager

Eurpac
01.2014 - 02.2015
  • Managed the sales strategy for a wide-ranging portfolio of CPG companies, with over $35Mil+ at retail.
  • Analyzed Nielsen data for DECA Sales presentation materials and category insights for client and in-house strategic operations.

Education

MBA - Business Marketing Management

University of Connecticut
Hartford
05.2014

Bachelor of Science - International Business Management

University of Connecticut
Storrs, CT

Bachelor of Arts - Political Science

University of Connecticut
Storrs, CT

Skills

  • Cross-Functional Team Leadership
  • Product Line Planning
  • Nielsen/NPD Analytics
  • Strategic Marketing
  • P&L Management
  • Brand Management
  • Teamwork and Collaboration
  • Training and Development

Timeline

Brand Marketing Manager

Spinmaster
04.2022 - Current

Brand Manager

Jazwares
08.2018 - 02.2020

Brand Marketing Manager (promoted)

Jakks Pacific
07.2015 - 08.2018

Business Development Manager

Eurpac
01.2014 - 02.2015

MBA - Business Marketing Management

University of Connecticut

Bachelor of Science - International Business Management

University of Connecticut

Bachelor of Arts - Political Science

University of Connecticut

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MARK P. WILDE