Mark R Johnson
Grand Junction,CO
Summary
Experienced global executive with a demonstrated history of working in the plastics, building products, and construction industries. Recognized as a results orientated leader with exceptional experience in team building, corporate growth initiatives, operational excellence, change management, and process improvement. Empowering leadership style that builds teams that deliver long term sustainable growth.
Overview
31
31
years of professional experience
Work History
Vice President of Sales and Marketing
Bradford Aquatic Group
04.2020 - Current
- Bradford Aquatic Group is a designer, fabricator, and installer of stainless-steel aquatic vessels and wellness environments across the Western United States and Canada
- Bradford Aquatic Group develops its turnkey projects by working across a complex construction value chain
- The key focus is on the development of product specifications, construction of world class products, and execution of timely installations within a client’s budget
- Bradford Aquatic Group’s key clients are developers, architects, residential buyers, general contractors, and pool contractors
- Responsible for sales, marketing, pre-construction (estimating), business development, and software development
- Sales Leadership: Reorganized the sales team into regional pre-construction structure that focuses on driving growth with existing clients
- Also, established a business development team to focus on acquisition of new clients
- These strategies have led to a doubling of revenues in 2021 and 2022
- Marketing: Led the initiative to brand the company with the development of a new web site, advertising strategy, and product road map
- Software Development: Developed new CRM and project management software platforms that increased productivity and reduced costs by $100,000
- New software platforms also improved business reporting that has led to improved data-based business decision making across the business.
President
Freestone Sales and Marketing Group LLC
05.2020 - Current
- Freestone Sales and Marketing Group is a manufacturer's representative and consulting firm serving the building products, polymer, construction, and outdoor industries
- Freestone also provides product marketing consultation around product development processes, VOC, and product launch
- Freestone has over 25 years sales and marketing experience in the building products, polymer, and construction industries
- Responsible for leading all functions of the business including sales, specifications, consulting services, operations, and finance.
Global Vice President of Sales and Marketing
Reynolds Polymer Technology
11.2015 - 04.2020
- Reynolds Polymer is the $30 million world leader in highly engineered acrylic and polymer products
- Reynolds Polymer provides turnkey solutions in the aquarium, architectural, signage, furniture, and scientific industries across the globe
- Responsible for leading the global sales, marketing, product development, and research and development
- Sales Leadership: Reorganized and led new Americas, Europe Middle East Africa (EMEA), and Asia Pacific sales team that exceeded sales forecast by an average of $3 million per year in the first three years
- Launched new CRM system that led to improved sales execution and customer relationships
- Designed and implemented customer diversification strategy that led to a 60% increase in new customer acquisition
- Marketing: Rebranded the company with a strategy focused on 50+% gross margins applications
- Implemented a new social media and PR strategy
- Product Development: Led the development of a patented new flame-retardant product that opened up a $500 million new market opportunity
- Also, created a new product development pipeline that included several new high margin product development opportunities
- Research and Development: Hired new polymer scientist and built a new process laboratory to support product development focus.
Vice President of Product and Business
Reynolds Polymer Technology
07.2013 - 11.2015
- Responsible for product development, product management, application development, and business development
- Product Development: Implemented a new product development program to support diversification of the company revenues
- Implemented a new product development toll gate process and product road map to support diversification initiatives
- Designed and launched new product that led to increased opportunity of 20% in the aquarium market
- Product Management: Led the quality and profitability of the product portfolio
- Increased the profitability of the core product to 40% with cost out initiatives and rationalized several underperforming products
- Application Development: Supported the sales team with clients on all technical application development
- Added over $1 million in new revenue with the sales of engineering contracts
- Research and Development: Hired two polymer scientists and designed a new polymer analytical laboratory to support new product development and core product improvement
- The Enerpac business is a $1.5 billion diversified global manufacturing company focused on the design and manufacture of high force hydraulic tools and systems for the construction, infrastructure, energy, manufacturing, and heavy lifting industries.
Global Product Group Leader
Enerpac Tool Group
11.2010 - 07.2013
- Responsible for leading the marketing and engineering personnel for the strategic management of a $400 million global product line
- Revenue Growth: Grew the Lifting Tools Product line by $40 million in the first two years
- This was achieved by product line component upgrades, market expansion, and implementation of upgraded marketing programs
- Product Development: Launched an upgrade to the RC Duo product line that led to an increase in product line profit of 15% and improvements in the reliability of the product
- Designed and launched a new lifting device for the mining industry that led to improved mining truck maintenance safety
- Acquisition Integration: Worked with Europe Middle East Africa (EMEA) Team to integrate new heavy lift acquisition into the Enerpac standard lifting product line
- Operations: Led the development of a new manufacturing cell for the RC Duo Cylinder line
- The new RC Duo product line doubled the production capacity for the product
- Product Management: Rationalized three product lines that led to $9 million in savings to the Lifting and Tools Product Line
- Hilti Corporation is a $5.75 billion Liechtenstein multinational company that develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries, mainly to the professional end-user.
Division Manager-Southeast USA and Caribbean
Hilti North America
11.2007 - 12.2010
- Responsible for the profit and loss of a $160 million division while leading and developing a team of 160 sales, operations, engineering, and repair technicians
- Team Reorganization: Took over a team that was underperforming and reorganized the team to increased gross profit of $4.5 million in the first year
- Cost Management: Managed out unnecessary operating expenses by $1.5 million without affecting revenue production
- Sales Management: Developed sales call mapping strategy which led to the sales teams doubling their calls per day
- New Accounts: Implemented a new account incentive process that led to a $3 million increase in revenue on new accounts
- Team Development: Coached and developed two Regional Managers that led to promotion into corporate marketing roles.
Vice President of Business Development
Reynolds Polymer Technology
08.2002 - 11.2007
- Reynolds Polymer is the $30 million world leader in highly engineered acrylic and polymer product
- Reynolds Polymer provides turnkey solutions in the aquarium, architectural, signage, furniture, and scientific industries across the globe
- Responsible for the development of new products, new application development, and development of new channels to market for the R-Cast product line
- New Start Up Division and Product: Started a new commercial product line and division for a new manufacturing site in Asia
- The business started from $0 and grew to $5mm in the first three years
- Operational Execution: Hired and developed a team for the new commercial division that achieved operational excellence by tripling inventory turns, development of new cut part software, $500,000 cost saving with FedEx logistic plan, and 98% on time delivery for the division’s first 5 years
- Joint Venture Development: Developed a private label global joint venture with Lucite International to supplement the standard product line
- The initiative generated $1.45 million new product revenue stream and allowed additional capacity
- Key Account Development: Developed first corporate key account initiative that led to the closure of global accounts with McMaster Carr and Apple
- These two accounts amounted to over $1mm of new account sales
- Independent Representative Team: Hired and trained an architectural sales force to support the growth of the new division in order to achieve sales velocity and a significant cost saving for the commercial division.
Industry Manager-Transportation and Sign
The General Electric Company, Plastics
01.2000 - 08.2002
- Responsible for the national marketing efforts of a $70mm Lexan Sheet Product line into the transportation and sign markets
- Marketing responsibilities included the four “P’s” of marketing, product profitability, new product introductions, marketing communications, agency and creative management, eMarketing, website content, core product program management, tradeshows, and sales tool development.
Market Development Specialist
The General Electric Company, Plastics
09.1998 - 01.2000
- GE Plastics was a $39.4 Billion division of The General Electric Company
- GE Plastics was a manufacturer of thermoplastics resigns and shapes for the automotive, construction, aerospace, signage, and commercial plastics markets., Responsible for the development and implementation of field marketing programs that resulted in new Lexan Sheet business and specifications at the major Midwestern OEM’s in the architectural, transportation, automotive, and thermoforming industries.
Account Manager
The General Electric Company, Plastics
07.1997 - 09.1998
- Responsible for sales and profitability of Lexan Sheet Products for all distribution channels in Michigan, Indiana, Ohio, and Kentucky
- Managed sales channels by assigning sales numbers, developing sales targets, and implementing training programs for distribution and dealer sales personnel.
Marketing Representative
Formica Corporation
09.1992 - 07.1997
- Formica Group is a $323mm leading provider of branded, designed surfacing solutions for the commercial and residential customer worldwide
- Responsible for the specification, sales, and profitability of Formica Brand Products in Northern Indiana, Western Illinois, and Western Iowa
- I managed the sales and marketing efforts for two Formica Brand Distributors, twelve OEM’s, and seven RV National Accounts.
Education
MBA -
Regis University
Denver, CO12.2001
Bachelor of Science - Criminal Justice and Business Administration
Old Dominion University
Norfolk, VA12.1988
Skills
- Executive Leadership
- Product Development
- Sales and Marketing Leadership
- Operations Management
Timeline
President
Freestone Sales and Marketing Group LLC
05.2020 - Current
Vice President of Sales and Marketing
Bradford Aquatic Group
04.2020 - Current
Global Vice President of Sales and Marketing
Reynolds Polymer Technology
11.2015 - 04.2020
Vice President of Product and Business
Reynolds Polymer Technology
07.2013 - 11.2015
Global Product Group Leader
Enerpac Tool Group
11.2010 - 07.2013
Division Manager-Southeast USA and Caribbean
Hilti North America
11.2007 - 12.2010
Vice President of Business Development
Reynolds Polymer Technology
08.2002 - 11.2007
Industry Manager-Transportation and Sign
The General Electric Company, Plastics
01.2000 - 08.2002
Market Development Specialist
The General Electric Company, Plastics
09.1998 - 01.2000
Account Manager
The General Electric Company, Plastics
07.1997 - 09.1998
Marketing Representative
Formica Corporation
09.1992 - 07.1997
MBA -
Regis University
Bachelor of Science - Criminal Justice and Business Administration
Old Dominion University
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