Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

Markus Becton

Chicago,IL

Summary

Driven and diligent Marketing and Advertising honors graduate from Webster University. Experienced in developing strategic marketing plans, media copywriting, conducting market research, creating engaging content, and much more. Team player that is able to adapt to different tasks and situations. Eager to continue learning and growing daily.

Overview

1
1
year of professional experience

Work History

Social Media Campaign Manager

Empower North County
Florissant
10.2022 - 12.2022
  • Designed social media strategies to align with business goals & message
  • Promoted upcoming activities for the community by reinforcing a positive brand message
  • Created a personalized Brand Kit and content calendar to assist all future posts
  • Targeted audience by leveraging consumer data in order to grow engagements on all social accounts and increase effectiveness on each post.

Indeed Research Coordinator

Indeed.com
08.2022 - 10.2022
  • Analyzed Marketing Brief in order to design and conduct [quantitative and qualitative] field research
  • Screened and gathered participants to take part in survey
  • Collected data & used the "Statista" program to further analyze and organize results.

Attendance Boost Campaign

Campus Activities
St Louis
02.2022 - 05.2022
  • Evaluated the problem and designed modern tactics in order to boost total attendance for campus events and solve the rapid decline caused by COVID-19
  • Communicated directly with the Director of Student Engagement
  • Independently led and created a useful campaign which was implemented by the Office of Student Engagement the following year.

Auto Detailer/Carwash Associate

Waterway Carwash
Kirkwood
03.2022 - 05.2022
  • Coordinated with other detailers to provide exceptional service on each vehicle at an accelerated pace
  • Maintained and developed relationships with recurring customers
  • Collaborated with other detailers to establish effective scheduling.

Education

Bachelor of Arts: Marketing & Advertising -

Webster University
05.2024

Skills

  • Copywriting (w/ Brand Consistency)
  • Marketing Strategies
  • Campaign Planning
  • Adobe (Photoshop, Illustrator, & InDesign)
  • Canva
  • Advertising Research
  • Key Performance Indicators (KPI)
  • Digital Content Development
  • Managing Post Calendars
  • Audience Engagements
  • Competitor Analysis
  • Search Engine Optimization (SEO)
  • Detailed & Organized

Community Service

  • 100 Black Men of Chicago, 08/2014, Current
  • Volunteer - Givens & Hudson Elementary, 04/2023, 05/2023
  • Volunteer - Feed My Starving Children, 04/2020, 08/2020

Timeline

Social Media Campaign Manager

Empower North County
10.2022 - 12.2022

Indeed Research Coordinator

Indeed.com
08.2022 - 10.2022

Auto Detailer/Carwash Associate

Waterway Carwash
03.2022 - 05.2022

Attendance Boost Campaign

Campus Activities
02.2022 - 05.2022

Bachelor of Arts: Marketing & Advertising -

Webster University

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Markus Becton