Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Interests
Timeline
Additional profession-oriented activities and Awards
Generic

Markus Niggli

Lodi,USA

Summary

Experienced with strategic planning, financial management, and team leadership. Utilizes industry knowledge to drive business growth and operational efficiency. Track record of creating and implementing innovative strategies to enhance profitability and productivity.

Business professional prepared for this role, bringing wealth of experience in strategic planning and operational management. Delivered impactful results through effective leadership and resource optimization. Focused on fostering team collaboration and achieving exceptional outcomes with adaptability and reliability. Skilled in financial management, strategic growth, and customer relations.

Overview

34
34
years of professional experience
1
1
Certification

Work History

owner and managing director

markus wine co
04.2018 - Current
  • Responsible for marketing & sales, accounting, sales of finished products and grape sales within the US. Current yearly production of markus wine – 1000cs. Current yearly overall wine production for several clients within the US 8000 cs. Selling wine grapes to 25 different clients in 14 different states. Managing picking, logistics and accounting.
  • In charge of farming Ancient Vine vineyards (The Church block planted in 1928), Ancient Vine Carignan planted in 1934 – managing and guiding through the growing season, managing picking crew scheduling, selling all the fruit and handling all the logistics for transportation across the US.
  • Established strong relationships with suppliers and distributors to optimize inventory management.
  • Mentored staff on customer service best practices, enhancing client satisfaction levels.
  • Analyzed market trends to identify new product opportunities and drive business growth.
  • Coordinated wine production processes, ensuring efficiency from vineyard to bottle.
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.

Cellar Master

Borra Vineyards
01.2006 - 04.2018
  • Company Overview: oldest boutique winery in Lodi CA
  • Hired as winery worker to help in the cellar with barrel work, blending, bottling and harvesting.
  • Promoted in 2008 to assistant winemaker including managing harvest of 100 acres of wine grapes including managing sales country wide and managing logistics like chilling grapes and trucking grapes as a fresh product to 15 states within the US.
  • Promoted in 2012 to General Manager of Borra Vineyards & Winery, overseeing also Tasting Room and Vineyards.

Duties included:

  • Monitored fermentation processes to maintain quality standards and optimize wine flavor profiles.
  • Assisted in vineyard maintenance, including pruning, harvesting, and pest management practices.
  • Continuously updated personal knowledge on industry trends and innovations to ensure the winery remained competitive in the marketplace.
  • Developed strong relationships with suppliers to secure competitive pricing on high-quality materials needed for winemaking operations.
  • Collaborated with team members to streamline workflows and improve operational efficiency.
  • Trained new staff on safety protocols and standard operating procedures within the winery environment.
  • Enhanced winery production by meticulously pruning and training grapevines.
  • Improved overall vineyard health with diligent pest and disease monitoring and management. (certified vineyards to Lodi Rules)
  • Picked grapes at correct time and sorted by quality for further processing into vineyard wines.
  • Engaged customers during tastings, providing knowledgeable recommendations based on individual preferences and tastes.

Atlas Peak, Napa Valley
09.2005 - 12.2005
  • Harvest/Crush at a premium Mountain Cabernet winery. Cellar work includes, crush pad, Forklift work, tank pump overs & Barrel pump over, SO2 additions, etc.

Viticulture Technician

Allied Domecq, Napa/Sonoma
06.2005 - 09.2005
  • Viticulture Technician for Mumm, Buena Vista, William Hill and Atlas Peak wineries within the grower relations department of Allied Domecq. Monitor vine growth, health and diseases at the contracted vineyards. Also responsible for cluster counts during lag phase, brix sampling, and checking on picks to ensure quality control. Provide data and maintain files regarding crop estimates using the Virtual Vineyards program.

Vineyard Hand

Zweifel Weine, Zuerich / Switzerland
01.2005 - 05.2005
  • Vineyard work included; trellis repair, mulching, plowing, spraying herbicide, planting new vines, shoot thinning and fruit positioning In the cellar, work included bottling.

Edgecombe Brothers Vineyard, Swan Valley / Australia
01.2004 - 12.2004
  • Vineyard worker in a 30ha property. Work included picking, pruning, pest management, trellis maintenance, slashing, equipment operation and crop management. Also performed contract pruning work for another small Swan Valley Vineyard.

Senior Product Manager

Kuoni Reisen, Zurich / Switzerland
01.2001 - 01.2003
  • Senior Product Manager for air travel at the largest tour operator in Switzerland. Manager of 38 employees, contracts with 80 airlines and 6 rental car companies
  • Mentored junior product managers, fostering skill development and knowledge sharing within the team.
  • Negotiated partnerships with suppliers to enhance product quality and increase competitive advantage in the market.
  • Managed product demonstrations and testimonials for performance evaluation.

Account Manager

American Airlines, Zurich / Switzerland
01.1997 - 01.2001
  • Responsibility for Leisure Sales Switzerland, marketing activities, client contracts, turnover statistics and market analysis
  • Managed client relationships, ensuring satisfaction and loyalty through personalized service.
  • Developed strategic account plans to align with clients' business objectives and enhance revenue growth.
  • Analyzed market trends to identify opportunities for expanding service offerings and improving customer engagement.
  • Monitored key performance indicators, driving improvements in customer retention and account profitability.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.

Specialist for USA trips

Imholz Reisen, Zurich / Switzerland
01.1996 - 01.1997
  • Sales responsibility for New York, Los Angeles and Hawaii at the third largest tour operator in Switzerland
  • Developed and implemented efficient travel itineraries for diverse clientele.
  • Coordinated logistics for group travel, ensuring seamless experiences.
  • Trained junior staff on best practices in customer service and itinerary planning.
  • Followed all company policies and procedures to deliver quality work.

Railways managing clerk

Swiss Federal Railways Tourist Office, Zurich / Switzerland
01.1992 - 01.1996
  • Managing clerk at the largest tourist office in Switzerland
  • Managed ticket sales and reservations, ensuring customer satisfaction through efficient service.
  • Coordinated travel itineraries for tourists, providing detailed information on schedules and services.
  • Trained new staff on operational procedures and best practices to ensure seamless service delivery.
  • Reduced errors in data entry by carefully inputting information into computer systems with attention to detail.
  • Improved customer satisfaction by promptly answering inquiries and providing accurate information.

Education

WSET Level 2 & Level 3 - Wine & Spirits Education Trust Training

WSET
01.2025

Certificate III Food Processing - Wine Grape Growing / Viticulture

TAFE College / Midland, Western Australia
12.2004

Viniculture course

Zweifel Wines, Zurich / Switzerland
10.2003

High School Diploma - Tourism Management

Aarau School of Tourism, Aarau, Switzerland
Zuerich - Switzerland

Airline industry courses:Destination Management

American Airlines, Dallas / USA
01.2000

Airline Marketing

IATA Center, Geneva / Switzerland
Geneve - Switzerland

Federal Certificate of Proficiency - Apprenticeship as railways managing clerk

Zurich Business School, Zurich and the Swiss Federal Railways, Zurich, Switzerland
01.1992

Skills

  • Customer relations
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Project management
  • Client service
  • Operations management
  • Business management
  • Team oversight
  • Business development
  • Consulting
  • Negotiation
  • Sales leadership
  • Sales management
  • Talent development
  • Market trend awareness

Accomplishments

Worked as an International Sales Manager for American Airlines - self motivated and result driven


Worked as Senior Product Manager with a team of 40 - learning efficiency within a team and delegation


Changed fields and followed my instincts and having a deep dive into the world of Wine


Standing in front of a crowd and talk is pretty natural for me. Trained for by the Swiss Army communication department, I can use these skills often in my daily work


Working in the wine field is my passion and my dream - I found the right combination of hobby and professional work

Certification

  • WSET - Wine & Spirit Education Trust Level 2 & 3 (2024/2025)


Languages

German: mother tongue
Full Professional
English: fluent, both written and spoken. 7 months in New Zealand, 4 months at the Language Center in Auckland. 85 trips to the USA
Full Professional
French: basic, both written and spoken
Limited Working

Interests

  • I participate in low-impact exercises to strengthen core muscles
  • Gym Workouts
  • Hiking
  • Team Sports
  • Learning new cooking techniques and expanding my culinary skills
  • Food Tourism
  • Cooking
  • Wine Tasting
  • Running

Timeline

owner and managing director

markus wine co
04.2018 - Current

Cellar Master

Borra Vineyards
01.2006 - 04.2018

Atlas Peak, Napa Valley
09.2005 - 12.2005

Viticulture Technician

Allied Domecq, Napa/Sonoma
06.2005 - 09.2005

Vineyard Hand

Zweifel Weine, Zuerich / Switzerland
01.2005 - 05.2005

Edgecombe Brothers Vineyard, Swan Valley / Australia
01.2004 - 12.2004

Senior Product Manager

Kuoni Reisen, Zurich / Switzerland
01.2001 - 01.2003

Account Manager

American Airlines, Zurich / Switzerland
01.1997 - 01.2001

Specialist for USA trips

Imholz Reisen, Zurich / Switzerland
01.1996 - 01.1997

Railways managing clerk

Swiss Federal Railways Tourist Office, Zurich / Switzerland
01.1992 - 01.1996

Certificate III Food Processing - Wine Grape Growing / Viticulture

TAFE College / Midland, Western Australia

Viniculture course

Zweifel Wines, Zurich / Switzerland

Airline industry courses:Destination Management

American Airlines, Dallas / USA

Federal Certificate of Proficiency - Apprenticeship as railways managing clerk

Zurich Business School, Zurich and the Swiss Federal Railways, Zurich, Switzerland

WSET Level 2 & Level 3 - Wine & Spirits Education Trust Training

WSET

High School Diploma - Tourism Management

Aarau School of Tourism, Aarau, Switzerland

Airline Marketing

IATA Center, Geneva / Switzerland

Additional profession-oriented activities and Awards

2004 International Education and Training Endeavour Award, presented by TAFE College, Western Australia, 1999 – 2003 Over 10 wine touring/tasting trips to United States, South Africa, Australia and New Zealand, including several private industry tours and tastings., 2002 – 2003 Zurich Business School: examinations expert for oral and written examinations, 2001 / 2002 Carshop Catalogue: 40 page brochure production, twice a year, 2000 – 2001 Oneworld: organization and exposition of road shows, 1999 – 2001 POW WOW in America: Chair of Switzerland, responsible for organization and planning for the Swiss delegation to this largest travel exposition in the USA, commissioned by American Airlines, 1995 Swiss Federal Railways Tourist Office Apprentice supervisor
Markus Niggli