Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Marla Brand

Scottsdale,AZ

Summary

Event management entrepreneur with over 25 years of experience producing incentive programs, sales conferences and trainings for professional and educational projects, and designing and implementing upscale corporate and private events. Keen ability to effectively assess client needs, identify core requirements, risks and challenges, apply creativity and utilize problem solving skills. Adept in establishing and prioritizing multiple projects effectively. Recognized for high levels of customer service and ability to quickly establish positive, collaborative relationships and maintain professionalism in high pressure and dynamic environments.

Overview

33
33
years of professional experience
1
1
Certification

Work History

Real Estate Developer

Self-employed
04.2017 - Current
  • Performed accounting functions by tracking revenue and expenses for ongoing properties.
  • Coordinated bid and qualifications processes to select architects, professional consultants and contractors for projects.
  • Performed site investigations to determine developmental requirements.
  • Developed schedules for projects and managed all processes to obtain jurisdictional permits and approvals.
  • Tracked project costs and other financial metrics to maximize profitability.
  • Performed regular job site observations to provide direction for general contractor personnel and subcontractor laborers.

Owner/Operator

MGE Events
01.1991 - 04.2017
  • Designed custom marketing websites and registration platforms via Cvent to promote branding and reinforce client messaging. Created threaded multi-platform marketing campaigns aligned with client objectives.
  • Consistently exceeded established strategic goals and achieved client retention rating of 92%, proving to be quality oriented and customer centric. Repeatedly provided exemplary customer care and account management for small, mid-size and large businesses in event management.
  • Coordinated and planned end-to-end logistics for corporate, individual and non-profit events. Managed small to large scale, multi-faceted programs with budgets in excess of $1 million, accommodating between 20-10,000 attendees. Managed events involved multi-day, domestic and international destinations.
  • Increased profit margins by applying research, analytical, negotiation and interpersonal skills to source, contract and manage vendors and customers.

Education

General Business

University of Northern Colorado
Greeley, CO

Business Education

Colorado State University
Fort Collins, CO

Skills

  • Exceptional interpersonal and communication skills
  • Sound understanding of relationship development
  • Resourceful and results- oriented
  • Strong project management skills
  • Positive professional demeanor, performing well under pressure
  • Cvent qualified

Certification

  • 2013 Nominee Outstanding Women Leaders Awards National Associations Women Business Owner, Sacramento Chapter
  • 2009 Nominee Event Planner of the Year, West, Event Solutions Spotlight Award

Timeline

Real Estate Developer

Self-employed
04.2017 - Current

Owner/Operator

MGE Events
01.1991 - 04.2017

General Business

University of Northern Colorado

Business Education

Colorado State University

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Marla Brand