MARLA GUERRERO
Summary
Detail-oriented and self-motivated Executive Office Manager with over 5 years of experience in managing administrative operations and digital marketing. Proven success in streamlining workflows, enhancing brand presence, and supporting C-suite executives. Bilingual in English and Spanish, with expertise in digital marketing and social media strategy
Overview
8
8
years of professional experience
Work History
Executive Office Marketing/Managing Director
Park Place Properties Real Estate, LLC
Drums, PA
11.2022 - 06.2024
- Streamlined workflow processes for enhanced efficiency
- Managed CRM database, including troubleshooting, maintenance, updates, and report generation
- Ensured readiness of documents for publication
- Engaged in problem-solving to enhance teamwork
- Contributed to overall strategic direction during problem-solving processes
- Enhanced customer engagement metrics by 35% with new promotional tactics
- Maintained communication with clients to schedule services/answer questions
- Developed and Implemented strategies and campaigns to improve sales and digital presence by optimizing search engine results, increasing sales by 10%
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Enhanced marketing efforts through digital strategies
- Crafted and delivered marketing plans directly to CEO
- Evaluated market dynamics to identify growth opportunities
- Managed office operations and procedures, including filing systems, to ensure organizational effectiveness and efficiency.
- Implemented innovative administrative procedures
- Organized executive-level meetings and events
- Directed strategic planning to develop and implement corporate goals, objectives, policies, and procedures.
- Developed action plans to ensure that all organizational objectives are met in a timely manner.
- Oversaw day-to-day operations of the company while coordinating with staff members.
Executive/Personal Assistant to CEO
Financial Institution (confidential)
New York, NY
06.2018 - 10.2022
- Proofread, edit, and compose correspondence, reports, contacts, memos, and emails for internal and external use
- Organize and maintained office calendar, and personal schedule and confirmed meetings on daily basis
- Create itineraries concerning travel arrangements (domestic and international), hotel reservations, and transportation
- Collaborate with co-workers on projects to achieve goals within a deadline perimeter
- Coordinate with venues, caterers, and entertainment to execute events and build ongoing business relationships
- Assist with personal banking transactions, credit card payments, appointment, and reservations
- Research client information and created presentations for internal team meetings
- Serve as a Spanish interpreter with client meetings and calls
- Work closely with team assistants to support management calendar, call, meetings, travel arrangements
- Manage personal matters which includes, appointments, reservations, vacations, household staff
- Update database on excel to organize and ensure proper execution of information
- Create PowerPoint visuals designed to show changes in the company, to be discussed in executive meetings
- Anticipate supervisors needs by being proactive prior to corporate meetings and events, ensuring all materials were available
Chief Staff Assistant
General Consulate of the Dominican Republic
New York, NY
09.2016 - 05.2018
- Redesigned the call center structure, to a more digital system minimizing the duration of the calls and improving the results
- Arranged international and domestic air travel, ground transportation and hotel accommodations
- Initiated on boarding process for new hires and summer interns
- Ordered office supplies utilizing internet research to located and negotiate with vendors on a weekly basis
- Registered conference attendees, generate spreadsheet to provide accurate headcount for events
- Organized and manages calendars, prioritizing requests for meetings and calls
- Assisted with special projects, contributed to meeting deadlines
- Was Responsible for answering and responding to heavy call volume and provided daily administrative tasks
- Oversaw the call center and the reception area, ensuring client satisfaction
- Arranged meetings, elaborated notes and reports, and PowerPoint visual
- Planned and oversaw events including invitations, venues, menus, entertainment, travel, and list of attendees
Education
Bachelor - Digital Marketing, Business Administrations
Baruch College
New York, NY01-2021
Degree
BA
Hardskills
English (Fluent), Spanish (native), Proficient in: Word, Excel, PowerPoint, and Outlook., Basic data analysis using tools like Excel or Google Sheets., Experience in managing and updating social media profiles., Proficiency in graphic design tools like Xara Design, Canvas, Xara Cloud., Advance understanding of digital marketing concepts and tools.
Timeline
Executive Office Marketing/Managing Director
Park Place Properties Real Estate, LLC
11.2022 - 06.2024
Executive/Personal Assistant to CEO
Financial Institution (confidential)
06.2018 - 10.2022
Chief Staff Assistant
General Consulate of the Dominican Republic
09.2016 - 05.2018
Bachelor - Digital Marketing, Business Administrations
Baruch College
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