Marla Martens
Kennewick,Washington
Summary
Well-qualified Training Specialist adept at planning and implementing onsite and remote training programs. Authoritative and clear communicator with enthusiastic style and insightful approach. Highly motivated and passionate about entrepreneurship and building successful, sustainable businesses. Demonstrated experience leading teams, launching new products and achieving growth objectives. Adept at identifying and capitalizing on opportunities, creating strategic partnerships and driving sustainable growth. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Successful Corporate Trainer skilled at developing, implementing and optimizing corporate training programs. Data-driven leader with hardworking approach and clear focus on strengthening companies from inside out. Successful integrating multimedia strategies to diversify instruction and maximize success.
Overview
28
28
years of professional experience
Work History
High School Registrar, PBIS Coordinator, Teaching
Kennewick School District
01.2018 - Current
- Oversee and manage comprehensive policies for Office of the Registrar, encompassing diverse responsibilities such as class scheduling, registration, grading, class rosters, transcript processing, records analysis, and student directory
- Additionally, take charge of student records transfer process while submitting reports to Office of Public Instruction, and provide district and administrative reports on student data and educational information
- Be accountable for addressing both internal and external data requests, including those from state, federal, and private agencies
- Ensure compliance with Family Educational Rights and Privacy Act (FERPA) and provide essential data for strategic planning, enrollment management, academic planning, and other relevant areas
- School liaison for college programs, NCAA & NAIA recruiting reporting
- Supervise training and appropriate utilization of PowerSchool data management system
- Collaborate with Campus Administration to attain organizational goals in customer satisfaction, student retention, staff retention, graduation rates, satisfactory student progress, and compliance metrics
- Organize and coordinate school-wide events to promote counseling department, creating materials such as flyers, brochures, and online content.
- Assisted teachers with classroom management and document coordination to maintain positive learning environment.
- Provided one-on-one tutoring sessions for struggling students, leading to increased understanding and improved grades.
- Developed and implemented registration policies, procedures and timelines for smooth administration processes.
Public Relations Director, Board Member, All Stars Manager
Kennewick Nationals All Stars
01.2019 - 01.2021
- Scheduled staff meetings, prepared agenda, coordinated volunteers, and supervised temporary staff at tournaments
- Tracked expenses for All Star teams, procured sponsorships, donation pledges, and other revenue for each event
- Coordinated event logistics including contract negotiation, venue set-up, and registrations
- Coordinated communications including media releases and appearances, television spots and interviews, sponsor and donor appreciation banquet, volunteer appreciation, and board and staff communications during and after events
- Raised over $120,000 in ten days for 12U All Star team to attend World Series in West Palm Beach Florida.
Artistic Director, Chief Executive Officer
Synergy Dance Project, LLC.
01.2011 - 01.2020
- Owner and operator of professional Dance Training Facility
- Involved in all aspects of business accounts receivable, accounts payable, inventory and management
- Managed daily business operations and organization of all aspects of business
- Chamber of Commerce Member and Woman in Business member
- Negotiated contracts for vendors for events, maintained social media presence, designed and maintained web site
- Managed texting application and constant contact for studio and City of Kennewick Summer Dance Camps.
Artistic Director, Owner
Turning Pointe Dance Academy, LLC.
01.2005 - 01.2011
- Owner and operator of professional Dance Training Facility offering dance instruction for all ages
- Managed staff at Dance Studio excelling in the daily business operation including customer and vendor relations
- Managed accounts and daily bookkeeping of business including quarterly and business and occupation taxes.
Artistic Director, Chief Executive Officer
Dance Connection, Inc.
01.2000 - 01.2005
- Owner and operator of professional Dance Training Facility offering dance & cheer instruction for all ages
- Involved in all aspects of business accounts receivable, accounts payable, inventory and management
- Prepared curriculum and managed eighteen staff to include full-time office manager
- Built business client base to over 700 Families.
Marketing Communications Director
Intellia
01.1999 - 01.2004
- Developed marketing plan and budget for internet start-up
- Managed the strategic development, creation, and execution of national advertising campaign
- Coordinated strategy and operations for the publishing industry's largest trade show, 20 percent increase for 4Q
- Developed press kit and product brochures for US market
- Responsible for writing and publishing all press releases for US market
- Developed and revised all sales materials and presentations for US sales force
- Created a partnership with the Allaire Corporation as a premiere and consulting VAR, resulting in new clients
- Professional Development Coordinator for staff
- Coordinated and presented all Cold Fusion product demonstrations for Allaire Corporation - northwest region
- Company voice for Seattle Cold Fusion users' group and Company representative to Washington Software Alliance.
Client Trainer/Relations Representative
Lease Insurance
01.1996 - 01.1999
- Assessed client needs, prepared sales presentations and proposals, negotiated rates, compared providers and benefits
- Successfully negotiated annual contract renewals and consistently increased intrinsic growth for 15 national clients
- Designed and executed training programs for new and existing clients
- Lead for implementation of new clients into insurance program
- Responsible for the coordination and execution of annual destination executive conferences.
Marketing Assistant
Lease Insurance
01.1996
- Proposed and developed cold calling program to niche market resulting in a 20 percent increase in business
- Maintained Sales database, presentations, and materials
- Assisted with responsibilities for executive conference.
Skills
- Curriculum Design
- Clear Communication
- Client Retention
- Student Engagement
- Project Implementation
- Training material updates
- Course Planning
- Training Program Development
- Attention to Detail
- Online Instruction
- Group and individual instruction
- Contract Negotiation
- Materials Organization
Continuing Education
- American Management Association Classes
- Successful Presentations, Proposal Writing, Management Skills, Training and Development, Leadership Skills, Business Essentials for Woman, Woman in Management
- Franklin Covey Course: Seven Habits of Highly Effective People
- Graduate of Allaire University and Certified Product Demonstrator" Cold Fusion" for Allaire Corporation
- Safe Schools Training, Diversity and Inclusion Training, Supporting Social Competence and Academic Achievement, Crisis Prevention Intervention, Behavior Management, Adolescent Development, Supporting Student, Staff and Decision-making behavior through Kennewick School District, Office of Public Instruction STAMP District Coordinator. Working towards CTE Classroom Certification.
Timeline
Public Relations Director, Board Member, All Stars Manager
Kennewick Nationals All Stars
01.2019 - 01.2021
High School Registrar, PBIS Coordinator, Teaching
Kennewick School District
01.2018 - Current
Artistic Director, Chief Executive Officer
Synergy Dance Project, LLC.
01.2011 - 01.2020
Artistic Director, Owner
Turning Pointe Dance Academy, LLC.
01.2005 - 01.2011
Artistic Director, Chief Executive Officer
Dance Connection, Inc.
01.2000 - 01.2005
Marketing Communications Director
Intellia
01.1999 - 01.2004
Client Trainer/Relations Representative
Lease Insurance
01.1996 - 01.1999
Marketing Assistant
Lease Insurance
01.1996