Summary
Overview
Work History
Education
Skills
Timeline
Generic

Marla Massey

Clayton,NC

Summary

Experienced business professional with a proven track record in driving company sales and profitability. Holds diverse roles including buying, data analysis, planning, selling, and management. Develops and maintains positive customer relationships. Effective communication skills allow for successful interaction with customers, team members, and senior executives. Thrives as an active team player who enjoys coaching and training others. Self-motivated with great attention to detail. Strong analytical, communication, and teamwork skills enable quick adaptation to new environments. Eager to contribute to team success while further developing professional skills. Positive attitude and commitment to continuous learning and growth make an asset to any organization.

Overview

35
35
years of professional experience

Work History

Territory Sales Manager (Muck Boots)

ROCKY BRANDS
09.2022 - Current
  • Producing $2.0M of sales revenue in NC and VA
  • Establishes successful account relationships by building rapport and maintaining consistent communication.
  • Provides exceptional support to existing customers, leading to increased repeat business and referrals.
  • Reacts to business trends by identifying opportunities to move up orders and offering special pricing where available.

Territory Manager (Utility)

KEEN, INC.
08.2013 - 04.2022
  • Increase sales revenue in the states of NC, SC, and VA
  • Develop relationships with key accounts to gain additional shelf and shoe mobile space
  • Consistently analyzing and comparing sales data to develop growth plans for strategic accounts
  • Work with customer service and credit to ensure orders are shipping out in a timely manner
  • Offer feedback to product, marketing, and management teams on the needs within my territory.

Account Executive

THE TIMBERLAND COMPANY
05.2003 - 08.2013
  • Managed and developed a $2.5M footwear territory; traveling NC & VA
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Implemented sales and marketing plans for customers to meet profit goals
  • Proactively worked with product & sales team to ensure accounts’ needs are met on a consistent basis.

Merchandise Coordinator

BELK
08.2002 - 02.2003
  • Assisted store manager, supervised area sales managers and sales associates
  • Implemented direction between the buying staff and store personnel to achieve maximum business opportunities
  • Defined merchandise classifications and floor plans to increase store sales.

Retail Buyer

Belk
02.1996 - 08.2002
  • Developed and executed marketing plans that managed a $13M sales plan
  • Managed inventory control while meeting profit margin objectives
  • Negotiated pricing, cost concessions, and advertising with business partners.

Area Sales Manager

Belk
11.1995 - 02.1996
  • Actively participated in the interviewing, training, and delegation of responsibilities to a staff of 25 to 35 associates
  • Encouraged employee retention and implemented employee recognition programs
  • Managed departmental payroll and scheduling to maximize sales and reduce expenses.

Executive Trainee

Belk
05.1995 - 11.1995
  • Trained in all areas of the business from management to the fundamentals of buying.

Sales Associate

Belk
11.1989 - 05.1995
  • Offered excellent customer service to ensure satisfaction and repeat business.

Education

Bachelor of Science in Business Administration - Marketing

East Carolina University
Greenville, NC
05.1995

General Education, Transfer Program to ECU -

Johnston Community College
Smithfield, NC
07.1992

High School Diploma -

North Johnston High School
Kenly, NC
06.1990

Skills

    Customer Relationship Management

    Excellent Communication Skills

    Issue Resolution and Follow-up

    Sales Planning and Revenue Growth

    Strategic Data Analysis and Reporting

    Inventory Control and Budget Management

Timeline

Territory Sales Manager (Muck Boots)

ROCKY BRANDS
09.2022 - Current

Territory Manager (Utility)

KEEN, INC.
08.2013 - 04.2022

Account Executive

THE TIMBERLAND COMPANY
05.2003 - 08.2013

Merchandise Coordinator

BELK
08.2002 - 02.2003

Retail Buyer

Belk
02.1996 - 08.2002

Area Sales Manager

Belk
11.1995 - 02.1996

Executive Trainee

Belk
05.1995 - 11.1995

Sales Associate

Belk
11.1989 - 05.1995

Bachelor of Science in Business Administration - Marketing

East Carolina University

General Education, Transfer Program to ECU -

Johnston Community College

High School Diploma -

North Johnston High School
Marla Massey