Summary
Overview
Work History
Education
Skills
Certification
Awards
References
Timeline
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MARLA MCDONALD

Olive Branch,MS.

Summary

Results-driven sales and marketing professional with a proven track record of success at Americare Senior Living. Elevated brand recognition and increased revenue. Proficient in CRM management and lead generation. Achieved a 25% increase in referrals through targeted community engagement strategies and impactful event planning initiatives. Known for cultivating lasting client partnerships and consistently surpassing sales objectives.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Eldercare Advisor

Americare Senior Living
03.2022 - 04.2025
  • Designed sales approaches, improving brand visibility and generating 23% higher revenue.
  • Strengthened connections with clients, driving a 25% rise in referrals.
  • Facilitated events to increase lead generation.
  • Oversaw CRM to monitor leads and enhance client retention.
  • Coordinated community outreach initiatives and networking events to enhance collaboration with healthcare providers and local organizations.
  • Monitored advancement of crucial metrics for online sales and marketing goals.

Assistant Administrator/HR Recruiter

Americare Senior Living
03.2012 - 04.2022
  • Forged alliances within the healthcare sector, leading to increased referral rates.
  • Directed activities and supervised more than 40 staff in Assisted and Memory Care Community.
  • Led interviews and hiring processes for diverse healthcare roles.
  • Worked with leadership teams to determine hiring needs and implemented effective placement campaigns.
  • Conducted staff training sessions focused on care protocols and wellness programs, enhancing process efficiency.

Program Director

Americare Senior Living
09.2009 - 04.2012
  • Developed and guided efficient care teams, ensuring effective communication among staff, residents, and family members.
  • Led team activities to enhance collaboration.
  • Developed initiatives that led to significant improvements in care standards.
  • Ensured resident well-being by effectively managing challenges and fostering relationships.
  • Maintained regulatory compliance while leading programs focused on senior care and staff development.

Education

Activity Director

William Carey University
Hattiesburg, MS

Skills

  • Sales strategy
  • CRM management
  • Event planning
  • Community engagement
  • Communication skills
  • Problem solving

Certification

Activity Director Certification, State of MS, 2012-present

Awards

Sales Honors Club - Silver Award, Americare Senior Living, February 2024

References

References available upon request.

Timeline

Eldercare Advisor

Americare Senior Living
03.2022 - 04.2025

Assistant Administrator/HR Recruiter

Americare Senior Living
03.2012 - 04.2022

Program Director

Americare Senior Living
09.2009 - 04.2012

Activity Director

William Carey University

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MARLA MCDONALD