Hi, I’m
Marla McNeil
Digital Advertising Specialist
Salisbury,MD
Summary
With over 4+ years of online marketing and leadership experience in the B2C & B2B industry, I am a highly ambitious marketing leader who drives ROI, innovation, and brand performance using a data driven approach. At this time, I'm seeking a fulfilling opportunity to expand my skills while facilitating company growth.
Overview
7
years of professional experience
1
Certification
Work History
Eve's Body Fuzion'sREMOTE
Digital Advertising Specialist
06.2022 - Current
Job overview
- Oversee & optimize website user performance such as page views, time-on-site and bounce rates etc to better user experience.
- Redesigned website leading to an improvement in page visits of (+43%); Resulting in an average of 112 new customers in the first quarter.
- Managed product listings and digital content through e-commerce platforms (Shopify & Syndigo)
- Plan and distribute $26,000 monthly paid media budget distribution to meet companies acquisition volume and ROI goals.
- Design and launch email marketing campaigns using mailchimp & Canva.
PERDUE FarmsContract
Digital Marketing Specialist
03.2022 - 08.2022
Job overview
- Created and Managed the day to day publishing and syndication of PERDUE Farms digital product content on several platforms Salsify, Syndigo, Brandbank (Nielsen), Amazon Vendor Central.
- Implemented ppc campaigns for various retailer platforms (Walmart, Insatcart, Kroger, Amazon, & Wakefern.
- Wrote copy for SEO website content, product recipes, product descriptions and social media content.
- Increased ROI for Instacart (+38%) over a one month period by implementing several new audience segmentations.
- Analyzed consumer behavior and trends to better optimize campaign performances.
Eve's Body Fuzion'sREMOTE
Marketing Account Coordinator
09.2021 - 06.2022
Job overview
- Conducted product research to identify potential customers. Managed client relationships and interacted with customers via Instagram.
- Organized events such as conferences, trade shows and product launches.
- Managed digital projects, contacts and accounts.
- Conducted market research to identify potential customers.
GAME RESULTSVirginia
Digital Marketing Associate
10.2020 - 09.2021
Job overview
- Created basketball development content on social media platforms such as Instagram, YouTube, and TikTok. Also Created company IG page that grew to a following of over 11k followers. @CoachWalsh
- Analyzed social media metrics and researched trends in the sports world to increase user engagement.
- CTR increased by 6.3% on Youtube, 8.8% on Instagram, and 6.4% on TikTok within first quarter
- Used Hubspot to create weekly performance reports on customer behavior, acquisition channels, page views, session duration, and other key metrics.
- Built & managed relationships with bloggers and ambassadors to increase brand awareness in the basketball community.
Salisbury University Salisbury, MD
Social Media Coordinator
04.2016 - 05.2019
Job overview
- Created infographics, flyers and edited videos on social media platforms, such as linkedin, Instagram, and Facebook.
- Coordinated with external vendors and agencies to produce high quality visuals or videos.
- Optimized posts by researching relevant keywords and hashtags.
- Researched industry trends and universities activities to develop new ideas for content creation.
Education
Salisbury University
Bachelor of Arts from Mass Communications
12.2020
University Overview
- Minor in Marketing
Skills
- A/B Testing
- Videography/Video Editing
- Audience Segmentation
- Research & Data Analysis
- Marketing Automation
- Campaign Creation & Lifecycle Management
- Project Management
- Budget Development
Certification
- Certified Marketing Analyst (MCP) Certificate, Programming Hub, 03/2021
- Digital Branding and Engagement Certificate, Curtin University, 09/2023
Tools Software
- Salesforce
- Google Ads
- Hubspot
- Adobe Experience Manager
- Microsoft Office
- Tableau
- Final Cut
Timeline
Digital Advertising Specialist
Eve's Body Fuzion's
06.2022 - Current
Digital Marketing Specialist
PERDUE Farms
03.2022 - 08.2022
Marketing Account Coordinator
Eve's Body Fuzion's
09.2021 - 06.2022
Digital Marketing Associate
GAME RESULTS
10.2020 - 09.2021
Social Media Coordinator
Salisbury University
04.2016 - 05.2019
Salisbury University
Bachelor of Arts from Mass Communications
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