Marla Ulrich

• Content Campaign Management: Leads global content campaigns for top brands such as Facebook, Coca-Cola, Amazon, and Google, collaborating closely with directors, illustrators, designers, digital artists, and other creative professionals to ensure the successful delivery of high-performing assets.
• Competitive Bidding and Cost Management: Experienced in competitive bidding processes and proficient in AICP line-by-line cost analysis for production and post-production bids, ensuring cost-effectiveness and adherence to budgetary constraints.
• Project Management and Coordination: Demonstrates strong project management skills, efficiently handling timelines, schedules, and budgets to ensure smooth execution of campaigns and projects. Skilled in communicating effectively with key stakeholders to provide updates and address concerns throughout the process.
• Integrated Marketing Communication: Skilled in leading integrated marketing communication efforts across diverse platforms, including Facebook, Instagram, YouTube, TikTok, broadcast, cinema, internal channels, and website maintenance.
• Diversity and Inclusion Initiatives: Actively finds, fosters, and promotes under-represented talent to enhance diversity and sustainability within the industry.

• Integrated Production Team Leadership: Led an integrated production team and in-house studio with full spectrum capabilities encompassing broadcast, digital, experiential, and print/OOH. Managed projects for esteemed clients such as Energy Upgrade California, Conagra, Henkel, BJs, Nevero, BJs, VWware, and Symantec.
• Challenges Management and Business Development: Navigated a significant challenge early in the role, losing a major client resulting in a 65% decline in business. Responded by strategically downsizing the department while maintaining production with reduced capacity. As an integral member of the leadership team, actively pursued new and diverse business opportunities, contributing to the agency's growth trajectory. Leveraged the in-house studio to produce projects for clients with limited budgets and to pitch innovative concepts to potential new clients, effectively augmenting the department’s financial resources.
• Training and Development: Implemented comprehensive training initiatives to equip staff with cost-effective yet creative production strategies, empowering the department to undertake large-scale social projects and maintain operational efficiency despite resource constraints.
• Results and Achievements: Despite facing formidable challenges, achieved impressive results including maintaining studio revenue for F17 at par with F16 levels despite the loss of a major client. Successfully delivered on Statement of Work (SOW) commitments even amidst resource limitations. Rebuilt a cohesive and integrated team of producers, fostering collaboration and synergy within the department.

Creative Development and Talent Management: Directed and managed end-to-end development of diverse projects, including print, digital, and film production for an internationally renowned communication agency. Collaborated with clients such as Vitra, J&B, Bushmills, Hans Brinker, CitizenM, Ben, and The Standard.

Strategic Partnership and Creative Innovation: Initiated a strategic partnership between Talisker Whisky and an unbranded rowing race, creating the globally recognized Talisker Whisky Atlantic Challenge. Led a multi-disciplinary team in capturing the event, resulting in extensive global reach and media coverage.

Brand Strategy and Product Innovation: Shaped brand strategy and product planning for CitizenM Hotel, overseeing production from concept to launch. Engaged local artists to foster community involvement and attract travel press. Managed press coverage and events for 10+ global hotel openings.

Creative Conceptualization and Execution: Conceptualized and executed the "24 HRS in Photos" exhibition, emphasizing the overabundance of images on the internet. Managed logistics and guided PR efforts for successful execution.