Summary
Overview
Work History
Education
Websites
Timeline
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Marla Ulrich

New York

Summary

Leads teams, translates creative thinking into real results, and keeps communication clear so everyone stays aligned and informed. Motivating and confident leader with a strong grasp of time management and a track record of inspiring others to deliver meaningful work.

Overview

20
20
years of professional experience

Work History

Freelance Executive Producer

MediaMonks, Anomaly, Facebook
New York
04.2014 - Current
  • Content Leadership: Lead global production for brands including Mondelez, Amazon, and Google across social, video, print, and experiential platforms. Develop scalable campaigns and guide execution from brief through delivery.
  • Creative Strategy: Shape content that aligns with platform behaviors and brand objectives. Collaborate with creative teams, strategy, and media to define messaging and formats. Translate strategy into actionable production plans.
  • Project Management: Manage the full production life cycle by defining scopes, building timelines, and coordinating across vendors. Apply organizational skills and attention to detail to troubleshoot blockers, oversee budgets, review contracts, manage licensing terms, and ensure timely, high-quality delivery.
  • Collaboration & Communication: Build clear and proactive communication systems that keep internal teams, external partners, stakeholders, agencies, and media outlets aligned. Provide constructive feedback to maintain clarity, progress, and shared purpose across all contributors.
  • Business Affairs: Support project planning by reviewing contracts, managing licensing terms, and coordinating with vendors to align legal and union considerations with production goals.
  • Selected Projects:
  • Robinhood: Produced national campaign to engage first-time investors and spotlight the brand’s mission to democratize finance. Oversaw 12 productions in 5 cities over 3 days, delivering regionalized content that balanced consistent messaging with localized storytelling.
  • Airbnb: Produced Facebook Live campaign across five countries in 24 hours to support the product promotion of Airbnb Experiences. Coordinated logistics, localized crew and live-stream infrastructure. The production was broadcast live as the opening to the CEO’s keynote, marking the official launch of Airbnb’s Experiences product.
  • Google Play: Led video production for a six-part docuseries spotlighting underrepresented voices in tech and gaming. Worked with a lean crew and resourceful budget to produce content that performed across platforms and met creative standards.

Head of Production

Omnicom/ DDB San Francisco & BBDO Atlanta
San Francisco
11.2016 - 09.2020
  • Leadership: Oversaw creative content from concept through approval, ensuring final deliverables met high agency standards for quality and consistency. Maintained creative standards across teams while delivering thoughtful, brand-aligned work for clients including AT&T, Conagra, and Bayer.
  • Studio Operations: Expanded the in-house content studio with advanced post-production capabilities including editing, sound design, and animation. Reduced turnaround times, saved costs for clients, generated revenue for the agency, and kept creative execution closer to the core work.
  • Program Management: Led program operations with a focus on creative thought leadership, overseeing campaigns across accounts and departments. Balanced long-term planning with daily execution, overseeing resourcing, schedules, and fiscal budgets. Streamlined workflows and team structure while supporting delivery through hiring, onboarding, and mentorship.
  • Business Affairs: Oversaw all contracts, negotiations, and vendor agreements. Managed licensing, union compliance, risk mitigation, and regulatory requirements—ensuring legal and financial alignment while protecting creative goals and delivery timelines.
  • Selected Projects:
  • Energy Upgrade California: Led $60M statewide campaign designed to shift consumer energy habits and encourage behavior change. Acted as the connective lead across all campaign phases—aligning external agencies, media partners, utilities, and state regulators including the CPUC to ensure compliance and consistency statewide.
  • Georgia Lottery: Led near-continuous production for Georgia Lottery across broadcast, social, radio, and print. Delivered new work every four weeks to promote a rotating slate of games, keeping content fresh, funny, and compliant with government regulations.

Head of Production/ Creative Producer

KesselsKramer
Amsterdam
11.2005 - 12.2013
  • Campaign Production: Led cross-platform content initiatives for global brands and cultural institutions including T-Mobile, Diageo, and the Venice Biennale. In addition to integrated campaigns, produced exhibitions, branded films, public installations, and digital media—managing teams, timelines, and budgets across multiple markets.
  • Brand Strategy: Developed and implemented brand identity for commercial clients, aligning creative ideation with strategic goals. Guided content creation from production through media placement to ensure consistency and impact across print, digital, and OOH platforms.
  • Talent Curation & Collaboration: Known for a strong eye for work and pairing the right creative talent to each project. Built teams across disciplines—including designers, filmmakers, writers, and technologists—ensuring the work remained original, relevant, and well-executed.
  • Selected Projects:
  • CitizenM Hotels: Helped shape the brand and guest experience from the ground up during international expansion. Led the development of naming conventions, menus, in-room collateral, and communication materials, ensuring consistency across markets while collaborating with design and media teams.
  • Talisker Whisky Atlantic Challenge: Produced and documented a 3,000-mile branded ocean rowing race across the Atlantic. Delivered 60+ films and thousands of photos, distributed through social channels, press partnerships, race-owned platforms, and global media to support PR efforts—garnering 1B+ impressions.

Education

BS - Documentary Photography & Film

Emerson College
Boston, MA

Timeline

Head of Production

Omnicom/ DDB San Francisco & BBDO Atlanta
11.2016 - 09.2020

Freelance Executive Producer

MediaMonks, Anomaly, Facebook
04.2014 - Current

Head of Production/ Creative Producer

KesselsKramer
11.2005 - 12.2013

BS - Documentary Photography & Film

Emerson College

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Marla Ulrich