Marla Feldman
Watertown,MA
Summary
I am a highly motivated, self starter who thrives in an environment where I can make an impact. I enjoy the opportunity to be in various market places, see exactly what is happening in the field and adjusting strategy accordingly to ensure company growth and retail partner support and loyalty. I have demonstrated operations leadership, sales planning and team management strengths. I lead with a listen-first approach to deeply understand the customers' or team members' goals and challenges and work collaboratively to achieve goals and continuously improve.
Overview
15
15
years of professional experience
Work History
Regional Manager
Yin Yang Naturals
02.2019 - Current
- Developed relationships with distributors and category managers at key retailers to launch new items and execute promotional plans.
- Collaborated with clients on branding/positioning recommendations, promotional strategy, channel strategy, and growth strategy
- Enhanced team performance by providing regular coaching and training
- Assisted in hiring process to build out sales team and provided yearly performance feedback to team members.
- Actively engaged in leadership development to establish long-term measurable objectives, drive growth initiatives, and align regional efforts with company goals.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Promoted a culture of continuous improvement through candor with positive intent, employee engagement initiatives, and open channels of communication.
Senior Territory Sales Manager
Yin Yang Naturals
12.2018 - 01.2019
- Optimized territory coverage by creating customized sales routes that maximized sales opportunities with retailers
- Streamlined internal processes for improved efficiency in sales orders tracking, reporting, and client communication
- Strengthened client relationships through effective communication and collaboration to ensure we were creating positive client experiences
- Delivered informative product presentations, conveying value propositions to prospective customers
- Supported leadership team during national expansion
Territory Sales Manager
Yin Yang Naturals
08.2016 - 12.2018
- Pioneered new region for mission driven company's expansion
- Increased sales revenue by developing and implementing strategic territory plans
- Analyzed sales data to identify opportunities for improvement and implemented action plans accordingly
- Set ambitious yet achievable sales goals for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment
Co-Founder
Enerchi Bites LLC.
09.2013 - 05.2016
- Created a consumer packaged goods product line from idea conception to product launch
- Executed the creative process for initiatives including website design, packaging, and marketing materials.
- Coordinated the manufacturing, sales, and marketing initiatives to meet launch goals
- Strategically identified leads, developed and managed relationships in order to attract new customers
- Created strategic, engaging, and search-optimized content for various digital and physical channels
Teacher
Our Sisters School
08.2009 - 06.2011
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Assisted curriculum development and in creating a safe and nurturing classroom environment that promoted emotional well-being and academic growth for all students.
Education
Bachelor of Arts - English Language And Literature
Union College
Schenectady, NY06.2009
Skills
- New Item Contract Negotiation
- Strategic Sales Promotional Planning
- Optimizing Operations Communication
- Team Training, Development Management
Additional Information
Organizing Committee member of All Paths Family Building's upcoming "Footsteps for Family Building" Walk (2024)
Timeline
Regional Manager
Yin Yang Naturals
02.2019 - Current
Senior Territory Sales Manager
Yin Yang Naturals
12.2018 - 01.2019
Territory Sales Manager
Yin Yang Naturals
08.2016 - 12.2018
Co-Founder
Enerchi Bites LLC.
09.2013 - 05.2016
Teacher
Our Sisters School
08.2009 - 06.2011
Bachelor of Arts - English Language And Literature
Union College