Marlanna Brooks
Atlanta,GA
Summary
Executive leader in business development with over 23 years of experience driving growth and innovation across diverse industries. Expert in lead generation, customer retention, and contract negotiations, with a proven track record of achieving over $5.5 million in annual revenue. Adept at developing strategic marketing initiatives and fostering strong community relationships with key stakeholders, committed to delivering exceptional results and advancing organizational objectives.
Professional contractor skilled in project management, site supervision, and client relations. Expertise in delivering high-quality results through effective team collaboration and adaptability to changing project needs. Strong focus on safety, compliance, and efficient resource utilization. Reliable and goal-oriented with a proven track record of successful project completions.
Overview
27
27
years of professional experience
Work History
Regional Business Development Contractor
MJ Management, Hutchinson Auto Group, American Management Service
05.2021 - Current
- Proven Track record of leading and shaping sustainability discussions at different organizational levels
- Spearheaded sales initiatives, driving $1.5M-$5.5M revenue
- Improved ROI and account retention by 65%
- Developed marketing strategies to enhance brand visibility and profitability
- Increased sustainable development and coordination of all regional/country sustainability initiatives in the best possible way
- Gather, analyze, and monitor sustainability data, execute marketing strategies, enhance brand awareness, provide trend reports, and stakeholder profitability
- Successful campaign execution
- Implemented digital marketing tools, boosting media opportunities and managing a 15-member staff
- Strengthened client relations and conflict resolution, aligning with company brand vision and mission
- Leveraged CRM systems for prospect tracking, ensuring contract compliance
- Implemented digital marketing tools and expanded media opportunities
- Pioneered strategic initiatives to optimize business processes
- Identified growth opportunities, leading to substantial market expansion and increased stakeholder value
- Conducted in-depth market analyses to inform decision-making
- Utilized data-driven insights to refine strategies, resulting in measurable performance improvements
Print & Digital Advertising Sales Executive
LPI
02.2019 - 04.2021
- Manage daily operations, inbound and outbound calls to potential clients, consumers, contacts, renewal ads, and new business advertisements design
- Proficient in account territories business development through Ad Traxs, Salesforce, Real Estate zoning, and Zoho CRM systems
- Exceptional aptitude with local advertising business and was responsible for new business development
- Consistent Generator of renewal lease contracts at 85% retention rate
- Negotiated with business advertising cost, annual budget, mapping, and hunter expansion for selected sites
- Competent in Salesforce CRM used for re-generation, input-output resources in sales, inventory management and budgeting, weekly and monthly revenue reports, quarterly schedules, and projections
- Managed administrative staff to ensure items were processed and delivered promptly, quality of products, AP/AR billing, and the overall satisfaction of the customer, creating brand loyalty
- Established and maintained relationships with industry influencers and key strategic partners; responsible for driving partner sales, enabling and managing accounts in assigned territories
- Actively developed target clients, effectively utilizing innovative ideas
- Prepared marketing presentations and activity reports to senior management and established and maintained a consistent corporate image throughout all materials, communications, and events
- Implemented sales forecasting activities, increased new business by 35%, and exceeded weekly sales goals, reaching over $400,000 in new sales with consistent recognition in sales productivity
- Expert in the Business Development of new business opportunities and brand awareness throughout the Midwest Regional territory
National Sales Recruiter
Bluegreen Vacation Corp
09.2016 - 09.2018
- Successfully promoted a healthy work environment with teams for our National Real Estate resort, internal and external customers with consistent path on company core values and brand
- Committed to productive and positive business interrelationships
- Certified in excellent communication, engagement, conflict resolution, coaching, and mentoring skills
- Encourage a positive work environment as Human Resources interface within the overall management team
- Experienced in a broad range of HR functions, including best practices, legal implications, and short-lease contract agreements
- Relationship-driven, with highly developed organization skills; engaged in high levels of diplomacy and maintained confidentiality in the interview process, daily operations managed Input and output resources, lead components and productive dialer systems using Outlook, Dynamics CRM, Salesforce, and Epicor Tracking
- Proficient in Track system processes and report to the Director of Marketing and Development
- Reported Director of Sales, Achieved MVP, and hit KPI’s, Quarterly Recruitment Sales Projection in Cisco and 365
- Predictive Index and Advantage systems, select applicants through SQL skills assessment
- Responsible for Predictive Index Survey, Onboarding, and Termination procedures and paperwork
- Certified Prospecting responsible for collecting data information on marketing leads to fulfilling daily and weekly sales goals through personnel weekly quotas of 89% Recruitment rate, 98% Retention success
- Resourced leads in Manta while establishing and maintaining relationships with existing customer base and market new leads for lease exposure during the complete sales and marketing campaign process, including customer service, assessments, scheduling, promotions, negotiations, travel planning, and resolutions, while ensuring adherence to the company’s mission and measured success
Business Development Manager
Inmark Packaging LLC
05.2010 - 07.2016
- Exceptional Development of new business within 3 regional Territories
- Managed and researched corporate market studies in cold chain processing and temperature control packaging contracts
- Targeted continued business opportunities with several Biotech and Pharmaceutical Labs, Logistics, Military, Government, and County Agencies
- Competent in Salesforce, Epicor, Hoover, and Manta, used for re-generation, input-output resources in sales, inventory management, and budgeting
- Procure zoning mapping, demographics, and hunter for selected sites
- Established and maintained relationships with industry influencers and key strategic partners; Reported to Vice President of Sales, responsible for driving partner sales, enabling and managing accounts in assigned territories
- Actively developed target clients, effectively utilizing innovative ideas
- Prepared marketing presentations and activity reports to senior management and established and maintained consistent corporate brand loyalty throughout all materials, communications, and events
- Implemented sales forecasting activities and increased new business with dormant customers by 35%, exceeding monthly sales goals and reaching over $300,000 in new sales toward Q3 2013 productivity
VIP Sales Executive Real Estate
Marriott Vacations
04.1998 - 02.2010
- Spearheaded VIP sales initiatives, surpassing the $10M revenue target
- Cultivated strong client relationships, ensuring repeat business and sustained growth
- Implemented digital sales methods, modernized practices, and set industry standards
- Managed client portfolios, provided detailed market insights, and ensured personalized service
- Conducted thorough market analyses, providing clients with comprehensive property insights
- Meticulously managed client portfolios, ensuring personalized service
- Fostered strong partnerships with cross-functional teams, enhancing overall guest experience
- Contributed to the development of tailored VIP packages, boosting satisfaction
- Optimized sales strategies for luxury properties, driving notable revenue growth
- Implemented innovative marketing techniques to capture high-value clientele
Education
MBA - Masters in Business Administration
Beulah Heights University
01.2022
B.A - Global Leadership Business Administration
Beulah Heights University
01.2018
Skills
- Digital Advertising
- Staffing
- Conflict Resolution
- CRM Systems
- Lead Generation
- Client Relations
- Account Management
- Digital Marketing
- Social Media Marketing
- Community Engagement
Timeline
Regional Business Development Contractor
MJ Management, Hutchinson Auto Group, American Management Service
05.2021 - Current
Print & Digital Advertising Sales Executive
LPI
02.2019 - 04.2021
National Sales Recruiter
Bluegreen Vacation Corp
09.2016 - 09.2018
Business Development Manager
Inmark Packaging LLC
05.2010 - 07.2016
VIP Sales Executive Real Estate
Marriott Vacations
04.1998 - 02.2010
B.A - Global Leadership Business Administration
Beulah Heights University
MBA - Masters in Business Administration
Beulah Heights University
Similar Profiles
Christopher NavarreteChristopher Navarrete
Automotive Technician at MJ Auto ServiceAutomotive Technician at MJ Auto Service
Mark Andrew TerciasMark Andrew Tercias
Customer Service Representative at American Self-Storage Management Group LLCCustomer Service Representative at American Self-Storage Management Group LLC
Ashley SotoAshley Soto
Administrative Assistant at MJ Resource ManagementAdministrative Assistant at MJ Resource Management