Marlena Wright

Work History

Self Employed Services

01.2019 - Current

Led projects to redesign web pages, diversify strategies and revitalize social media presence.
Managed Shopify, Amazon, Google Ads accounts
A-B tested ad campaigns to optimize performance and drive improved ROI.
Monitored online trends, conversations and innovations to optimize strategies.
Used Google Analytics and Jungle Scout to identify behavioral patterns and trends in data.
Identified technology framework required to support digital strategies.
Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

Barbour International

Brandon, MS

09.2019 - 09.2022

Oversaw preparation of marketing copy, images, videos, emails, and other collateral and managed marketing collateral using One Drive, Google Drive, and Salesforce.com.
Devised content strategy to effectively engage target audiences.
Created and managed social media campaigns to increase brand engagement.
Coordinated with design and media teams to develop high-quality creative assets.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Develop and execute digital marketing campaigns, including social media, email marketing, and influencer marketing.
Collaborate with the product team to improve the online customer experience, including website design, product descriptions, and user reviews.
Managed Shopify, Amazon, Wayfair, Walmart, Overstock, eBay, Home Depot, and Kohls accounts. Knowledgeable of product listing, sponsored ads, Walmart Connect, and creating support tickets.
Advanced knowledge of Microsoft Excel with experience in X-Lookup and Pivot Tables.
Managed Bayou Classic's subscription box and creating campaign that generated over $2,000 in sales in the first year.

Advantage Sales And Marketing

Jackson, MS

08.2018 - 09.2019

Managed overall sales execution of business objectives within the Mississippi and Louisiana territories.
Supported Walmart marketing programs by managing my sale's teams and 1st Tier Managers dedicated to in-store marketing programs.
Managed and mentored up to 65 direct reports in my territory.
Drove event execution results remotely by assisting event managers and employees with information needed to complete marketing events. I also visited each Walmart in my territory once a month to meet with Walmart store mangers and plan upcoming marketing events.
Recruited new associates using ICIMS software and trained new hires.
Devised and executed training plans for new and existing staff to support competency and compliance.
Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.