Marlena Wright
Marketing Manager
Madison,MS
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
3
3
Certificates
Work History
Digital Marketing Freelancer
Self Employed Services
01.2019 - Current
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Managed Shopify, Amazon, Google Ads accounts
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Monitored online trends, conversations and innovations to optimize strategies.
- Used Google Analytics and Jungle Scout to identify behavioral patterns and trends in data.
- Identified technology framework required to support digital strategies.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Ecommerce Marketing Manager
Barbour International
Brandon, MS
09.2019 - 09.2022
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral and managed marketing collateral using One Drive, Google Drive, and Salesforce.com.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Develop and execute digital marketing campaigns, including social media, email marketing, and influencer marketing.
- Collaborate with the product team to improve the online customer experience, including website design, product descriptions, and user reviews.
- Managed Shopify, Amazon, Wayfair, Walmart, Overstock, eBay, Home Depot, and Kohls accounts. Knowledgeable of product listing, sponsored ads, Walmart Connect, and creating support tickets.
- Advanced knowledge of Microsoft Excel with experience in X-Lookup and Pivot Tables.
- Managed Bayou Classic's subscription box and creating campaign that generated over $2,000 in sales in the first year.
District Field Manager
Advantage Sales And Marketing
Jackson, MS
08.2018 - 09.2019
- Managed overall sales execution of business objectives within the Mississippi and Louisiana territories.
- Supported Walmart marketing programs by managing my sale's teams and 1st Tier Managers dedicated to in-store marketing programs.
- Managed and mentored up to 65 direct reports in my territory.
- Drove event execution results remotely by assisting event managers and employees with information needed to complete marketing events. I also visited each Walmart in my territory once a month to meet with Walmart store mangers and plan upcoming marketing events.
- Recruited new associates using ICIMS software and trained new hires.
- Devised and executed training plans for new and existing staff to support competency and compliance.
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
Education
Bachelor of Arts - Business Administration And Management
08.2012 - 12.2013
Associate of Arts - Business Administration
08.2001 - 07.2003
Skills
ROI understanding
Data Analytics
SEM and SEO trend knowledge
Google Workspace
Social Media Managment
Account Managment
Client and Vendor Relations
Event Management
Budgeting and Forecasting
Pricing
PPC Advertising
Certification
Google Analytics Certification
Timeline
Amazon Retail for Advertisers Certification
04-2023
Hubspot Inbound Marketing Certification
08-2021
Google Analytics Certification
07-2021
Ecommerce Marketing Manager - Barbour International
09.2019 - 09.2022
Digital Marketing Freelancer - Self Employed Services
01.2019 - Current
District Field Manager - Advantage Sales And Marketing
08.2018 - 09.2019
Jackson State University - Bachelor of Arts, Business Administration And Management
08.2012 - 12.2013
Holmes Community College - Associate of Arts, Business Administration
08.2001 - 07.2003