Marlene Baca

• Led and supervised team of associates by coaching performance, setting daily goals, and fostering high-energy sales environment
• Executed visual merchandising strategies aligned with brand standards, enhancing product visibility and customer engagement
• Supported in-store marketing initiatives, including promotions and product launches, to drive traffic and sales

• Created, managed, and scheduled social media content across relevant platforms for timely posting.
• Developed trend-based posts and short-form video content to support increased engagement.
• Coordinated cross-team collaboration to execute cohesive social media strategies.

• Reviewed sales trends and customer behavior to support product placement optimization and conversion rate improvement.
• Led daily sales floor operations and supervised associates to maintain consistent brand presentation and customer experience
• Coordinated in-store campaign support activities across promotions and product launches to maintain sales momentum during promotional periods.

Expected Graduation: May 2028

• 3.33 GPA