Summary
Overview
Work History
Education
Skills
Timeline
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Marlene Fahrenkrog

Benicia,CA

Summary

Seasoned Operations and Sales professional with over 25 years of experience in the hospitality industry. Have demonstrated exceptional adaptability and flexibility, navigating changing market conditions and shifting customer needs with ease. A deep understanding of the industry has allowed me to build lasting relationships with clients and colleagues alike, earning a reputation for excellent service and unwavering commitment to exceeding expectations. With a focus on driving revenue growth through strategic planning and execution, I bring a results driven approach to every opportunity, consistently achieving and surpassing sales targets. Whether working independently or as part of a team, I am dedicated to delivering exceptional results and building loyalty and trust both externally and internally.

Overview

17
17
years of professional experience

Work History

Sales Manager

LodgeWorks
09.2023 - Current
  • Manage accounts to retain existing relationships and grow share of business.
  • Manage Tech, Gas & Electric, Auto, Government, Education, Association, Non-Profit, Real Estate, and Law Segments.
  • Respond to leads through CVENT, Visit Napa Valley, and through website on a daily basis.
  • Host Clients for site tours on a regular basis.
  • Conduct in-house prospective prospecting on a weekly basis.
  • Have converted over a million dollars in group sales revenue during my first year and have 400K in revenue currently tentative
  • Meeting an annual guestroom revenue budget of 24 million
  • Meeting group sales revenue target of 4 million with my contribution equaling 33% of target
  • 1 of 6 in Revpar on STAR report YTD
  • Attend industry events to expand sales opportunities.

Executive Director of Sales and General Manager

Beets Hospitality Group, Inc.
07.2018 - 06.2023


  • Collaborated with upper management and owners to implement continuous improvements and exceed team goals.
  • Grew total revenue by 21% by utilizing revenue management and sales skills.
  • Recruited, interviewed, hired and implemented mentoring program to foster performance development of staff, positive feedback, engagement, and improve retention.
  • Eliminated silos between departments and venues by merging segments and teams to create one team that operates, sells and coordinates all segments at both venues.
  • Created same package, menu and pricing for both Casa Real and The Palm Event Center.
  • Created qualifying system prior to scheduling in person tours to cut down on no shows and cancellations.
  • Maintained consistent 4.5 – 5 Star Reviews on Yelp.
  • Led weekly Opportunity Meetings with all departments to increase synergy and communication.
  • Led weekly Sales & Event Coordinator Meetings to increase communication and idea sharing.
  • Led monthly in person Sales & Event Coordination Trainings.
  • Led yearly Kick Off Meetings to set goals and expectations
  • Partnered with Director of Marketing and Branding to create packages, collateral, promotional materials, and social media postings.
  • Represented Beets professionally in community by participating on VTV Board of Directors and attending industry organizations and events.
  • Volunteered for Open Heart Kitchen as well as Tourism Cares through Visit Tri-Valley.

General Manager

Lodgeworks & Hersha Hospitality Management
04.2007 - 06.2018


  • Conducted monthly meetings and market reviews with stakeholders.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Consistently above brand for Customer Service rankings.
  • Consistently #1 on Hotelligence report.
  • Successfully managed re-branding of Summerfield Suites Hotel to Hyatt house.
  • Successfully managed transition from Lodgeworks to Hersha Hospitality Management 2012.
  • Managed complete hotel renovation 2012.
  • Received General Manager Sales Leader of Year Award 2017.

Education

Bachelor of Arts - Business Administration And Management

San Diego State University
San Diego, CA
05.1997

Skills

  • Opening New Build Hotels and Re-Branding Hotels
  • Recruiting, Interviewing, Hiring and Training
  • Sales Team Development
  • Excellent Communication Skills
  • Empathy and Emotional Intelligence Skills
  • Motivational Skills
  • Strategic Thinker
  • Agile and Adaptable
  • Results Driven
  • Customer Retention
  • Strategic Networking
  • Market Penetration

Timeline

Sales Manager

LodgeWorks
09.2023 - Current

Executive Director of Sales and General Manager

Beets Hospitality Group, Inc.
07.2018 - 06.2023

General Manager

Lodgeworks & Hersha Hospitality Management
04.2007 - 06.2018

Bachelor of Arts - Business Administration And Management

San Diego State University

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