Marlene J. Hanson
Director Of Sales
Bogota,New Jersey
Summary
Innovative and results-driven sales professional with over 25 years of experience in the Jewelry industry Proven record of customer retention and sales growth, while providing outstanding customer experience Excellent communication, presentation, interpersonal, analytical, and problem resolution skills
Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.
Overview
36
36
years of professional experience
1990
1990
years of post-secondary education
Work History
Director of Sales
Revelation Lab Grown Diamonds
08.2023 - 05.2025
- Responsible for implementing sales strategies and methodologies to improve and grow sales by identifying new business/potential clients; work collaboratively with field sales team to develop sales targets and utilize metrics based strategies to achieve sales goals, while building strong retail partnerships.
- Key responsibilities include key account management, effective planning and execution of sales strategies, sales analysis and forecasting, sales training, leading monthly webinars, manage trunk shows and trade shows.
- Monitor sales performance by identifying KPIs and collaborating with cross functional teams (such as marketing, operations, accounts receivable, and customer service) to maximize sales of our key accounts.
- Created a comprehensive corporate training deck and held monthly virtual training sessions.
- Created the companies rewards incentive program and curated catalog items for redemption.
- Created the trunk show program which increased sales 20 to 30% per event.
Brand Ambassador, Inside sales representative
Simon G. Jewelry
05.2016 - 07.2023
- Represent Simon G. to retail partners throughout the USA and Canada to strengthen relationships and improve the brand image; create sales growth in Southern California through customer retention and new account acquisition.
- Managed major accounts: Robbins Brothers and 7 Diamonds Direct stores, sales analysis & merchandising.
- Attend trunk shows and in-store events to build brand awareness and improve client sales.
- Create training materials to educate retailers on the brand values and initiatives each year.
- Conduct product training (in-person or virtual) for the retail sales staff and ownership, on an ongoing basis.
- Effectively communicate Simon G marketing initiatives to customers and store employees.
- Gather industry information on trends, pricing, and market conditions to report at monthly meetings.
Southern California Sales Representative
Gabriel & Co.
02.2015 - 10.2015
- Region covered: Santa Barbara to San Diego and Arizona to maximize sales of $1.5 mil and grow the territory by opening new accounts.
- Visited stores, presenting the product lines, made business presentations to store owners & management, trained sales staff & educated them on the marketing & social media programs.
- Quarterly sales analysis of customers business to maximize their ROI.
- In-store merchandising of our product lines in the showcases to strengthen brand awareness.
Inside Sales Executive
Gabriel & Co.
05.2010 - 01.2015
- Managed existing accounts in a territory generating $2 mil in annual sales, and grew account base by 30%.
- Achieved quarterly sales goals through active phone campaigns, trade shows, or NY showroom appointments.
- Analyze stores sales monthly by division and category, and created reorder proposals to maximize sales.
- Visited stores to sell in new programs, merchandise our product, and train in-store personnel.
- Attended all Regional and National industry trade shows.
Independent Sales, East Coast Region
FJIL, Inc.
04.2009 - 05.2010
- Develop and establish small to mid-size chain store accounts and internet retailers, by presenting the FJIL product line, and selling the benefits of the company and strength of the product range.
Director of Sales
Clover II Corporation
08.2007 - 12.2008
- Successfully utilized marketing and advertising strategies to establish Clover as a fashion jewelry resource for both independent and chain store retailers.
- Created business proposals, gave presentations and sold to major market accounts, independent retailers and e-commerce companies, resulting in existing market segment growth and new business revenue.
- Orchestrated and closed major deals resulting in sales in excess of $1 million.
- Nurtured and developed underperforming accounts and grew business by 60% over previous year.
- Recruited and managed 3 regional territory sales representatives covering the North East & Mid-West.
Director of Sales
JewelAmerica, Inc.
10.2004 - 08.2007
- Developed the company’s closeout division for the purpose of liquidating excess inventory and maximizing profits.
- Managed all aspects of company overstock business (consisting of goods from 5 divisions), generating sales in excess of $8 million and reducing inventory levels by 20%.
- Sold to existing house accounts and large volume multi-store accounts: JC Penney, Zales, Macy’s, and Sears.
- Analyzed inventory to determine product to be moved into the closeout division, and assessed the saleability of merchandise, including recommendation of product for melt which generated cash flow.
- Managed four independent regional sales reps and motivated them with incentive programs, weekly meetings and product training.
- Responsible for quarterly sales reporting, sales projections, annual sales plans, and memo turn analysis.
Manager of Inventory Sales
Frederick Goldman, Inc.
03.1996 - 10.2004
- Sales Manager for overstock inventory for Fine Jewelry Company.
- Managed sales of excess merchandise with a National Sales Force of 20 reps.
- Implemented sales incentive programs for National Sales Force resulting in highly motivated sales reps.
- Achieved and exceeded sales goals for all fiscal years, netting $6 million in sales in yr ’03-‘04.
- Reduced company overstock inventory by 50% in year 2002.
- Achieved company’s sales goals by traveling to accounts to make sales presentations, train retail sales staff, participation in trade shows, and hosting in-store trunk shows.
Account Executive
Frederick Goldman, Inc.
03.1996 - 08.2001
- Managed $30 Million account base with Vice President of National Sales.
- Increased sales volume by 20% over 2 year period with department store and specialty jewelry accounts including- Macy’s, QVC, and Helzberg Diamonds.
- Analyzed sales reports to define trends based on best sellers, identify slow sellers, and develop innovative sales programs. Recommend markdowns of non-performing styles or the expansion of successful collections.
Jr. Account Executive
Omega Fashions, Ltd.
04.1993 - 04.1995
- Managed department store and specialty store business in small leather goods industry totaling $2.5 million annually.
Asst. Buyer, Fashion Accessories
Macy’s
08.1989 - 04.1993
- Assisted buyer in all aspects of product selection, purchasing, and distribution of $11 million annual business.
Education
Bachelor of Business Administration - Marketing Management
Bernard M. Baruch College
New York, NYSkills
Sales strategy development
Affiliations
Baruch College Alumni Association
Accomplishments
- Created the company's trunk show concept which allowed retailers access to additional product and augment their inventory assortment over a 2-3 day period, which in turn increased sales 20 - 30 % per store event.
- Created a comprehensive corporate training deck for store associates, which can be used for in-person trainings, virtual training sessions, or downloaded and used during store staff meetings.
Timeline
Director of Sales
Revelation Lab Grown Diamonds
08.2023 - 05.2025
Brand Ambassador, Inside sales representative
Simon G. Jewelry
05.2016 - 07.2023
Southern California Sales Representative
Gabriel & Co.
02.2015 - 10.2015
Inside Sales Executive
Gabriel & Co.
05.2010 - 01.2015
Independent Sales, East Coast Region
FJIL, Inc.
04.2009 - 05.2010
Director of Sales
Clover II Corporation
08.2007 - 12.2008
Director of Sales
JewelAmerica, Inc.
10.2004 - 08.2007
Manager of Inventory Sales
Frederick Goldman, Inc.
03.1996 - 10.2004
Account Executive
Frederick Goldman, Inc.
03.1996 - 08.2001
Jr. Account Executive
Omega Fashions, Ltd.
04.1993 - 04.1995
Asst. Buyer, Fashion Accessories
Macy’s
08.1989 - 04.1993
Bachelor of Business Administration - Marketing Management
Bernard M. Baruch College
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