Summary
Overview
Work History
Education
Skills
Reference
Languages
Timeline
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Marlene Larquier

Austin

Summary

Seeking a position at a established or new crypto company where I can utilize my proven ability to build brand awareness, engage communities, and drive user adoption within the Web3 space.

Overview

6
6
years of professional experience

Work History

Marketing and Promotions

TelevisaUnivision
07.2022 - Current
  • Directed content creation and communications for 10 local and national accounts, utilizing CRM data for customer segmentation and targeted messaging.
  • Orchestrated company events, achieving 100% customer satisfaction for a 1,000-person event spanning 7 accounts.
  • Spearheaded marketing data gathering and analysis to assess program effectiveness.
  • Achieved a 93% cross-platform reach with A25-54 demographic for Premios Juvetud, resulting in a competitive 4.6% CTR.
  • Ran a campaign for Latin Grammy with 75% over-delivery, resulting in 1.7M VVs.

Account Executive

CultureSpan Marketing
04.2020 - 06.2022
  • Executed a membership campaign for TFCU, helping the credit union achieve yearly membership goals within 6 months of launch.
  • Managed creative strategy, testing, and execution of El Paso Electric's Community Solar Program, achieving full subscription within 1 month of launch.
  • Drove net new demand by aligning marketing and messaging strategies across digital platforms using CRM data for customer

Account and Media Manager

Sanders/Wingo Advertising
08.2018 - 03.2020
  • Led brand storytelling development for Hotel Indigo's online magazine website.
  • Managed "The Intersection of Possibilities" digital campaign for the city of El Paso, generating 3.0MM impressions and 2k conversions.
  • Oversaw 6 accounts, including Ocean Alexander, exceeding performance goals by 60%

Education

Bachelor of Arts - Organizational And Corporate Communications

The University of Texas At El Paso
El Paso, TX

Skills

Google Analytics

Marketing Strategy

Customer Relationship Management

Content Creation

Customer segmentation

Digital Management

Social Media Marketing

Strategic Marketing

Event Management

Project Management

Customer Acquisition

Communication Skills

Reference

Vivian Carrasco 

Customer Success Manager @ QuickNode 

vivian@quicknode.com

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Marketing and Promotions

TelevisaUnivision
07.2022 - Current

Account Executive

CultureSpan Marketing
04.2020 - 06.2022

Account and Media Manager

Sanders/Wingo Advertising
08.2018 - 03.2020

Bachelor of Arts - Organizational And Corporate Communications

The University of Texas At El Paso

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