MarLinda C. Jacobs
Senior Sales Manager
Norwalk,CT
Summary
Dynamic growth-minded sales executive and strategist with more than 10 years of experience developing global partnerships with omnichannel retailers, distributors, and specialty stores. Expert in using analytics to uncover insights, unlock innovation, and create strategies that drive the best outcomes for global teams and the organization. Recognized for contributions to record-setting sales figures, territory expansion, and new account development. Proven ability to lead sales teams to achieve multimillion-dollar revenue gains. Has an in-depth understanding of the sales cycle process while remaining focused on customer satisfaction throughout all stages. Experienced, “fearless” cold-caller, expert presenter, negotiator, and closer. EXPERTISE Sales Team Supervision Worldwide Territory Management New Account Development Relationship Building Complex Negotiations Presentations & Proposals Closing Strategies Sales Coaching and Training Lead Qualification Talented Owner with excellent marketing, customer service, and facility oversight skills and more than ten years of experience.
Highly effective and comfortable working with people at all levels in the organization. Hard-driving business leader offering skills in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking, and resourceful in meeting unique needs. Self-motivated professional is successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams. Talented Owner with excellent marketing, customer service, and facility oversight skills and more than ten years of experience. Highly effective and comfortable working with people at all levels in the organization.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
Founder/CEO, Minority Owner
DELTALICIOUS LLC
Norwalk, CT
12.2020 - Current
- Created and self-funded a start up- micro business manufacturing and selling a CBD vegan cruelty-free lip treatment
- Founded and managed Deltalicious, LLC CBD Lip Balm business, generating a 32k gain in the first year.
- Business Development: understanding market trends, identifying competitors and developing new markets
- Increased ROI to 106% without an online presence
- Marketing & Advertising: created a marketing strategy development as well as advertising tactics such as conceptual PR campaigns
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Studied the market to determine the optimal pricing of goods and capitalize on emerging opportunities.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
- Product Management: developed a strategy and managed sales channels for the company's products or service
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Managed day-to-day business operations.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Cultivated forward-thinking, inclusive, and performance-driven company culture to lead industry innovations.
- Used knowledge of market trends to create value-added solutions resulting in a significant revenue increase.
- Reconciled daily sales, returns, and financial reports in QuickBooks.
Senior Sales Account Manager
Melissa & Doug,LLC
Wilton, CT
12.2010 - 08.2020
- Oversaw and established an account base by building deep relationships with existing and new customers while forming a partnership through mutually beneficial sales
- Double-digit growth, year over year
- Frequently represented through company media as the face of the company
- Achieved highest revenue growth (top 5%) out of 46 sales reps worldwide
- Secured new accounts by strategically pursuing leads, generating over $[600k] in revenue monthly.
- Received #1 sales rep from contest sells 41 out of 54, #2 position eight times
- Evaluated new business partners through leads and trade shows to determine the long-term potential
- Used interpersonal skills and creative solutions to leverage sales and account growth
- Created and executed a development strategy for each account, designed to achieve the goals for the performance but also for the company’s growth, process, and vision
- Closely managed sales trends, inventory levels, and business success to ensure ongoing profitability and productivity
- Presented and sold in proposed new products and programs to each customer to secure incremental shelf space in our customers’ stores for expansion of our existing programs for introduction of new product segments
- Built and optimized in-store plan-o-grams and impactful merchandising displays to enhance brand awareness
- Impact & Results:
- Responsible for managing 350 accounts generating over $8.3 million in annual revenue
- In my first year (2017), I sold products generating $1.5 million in annual revenue
- In my second year (2018), I generated $2.2 million in annual sales revenue; in 2019, I shipped $2.7 million in products, a 7.2% increase year over year and two consecutive years of positive growth.
- Built and developed the brand across the US Domestic market and International markets with specialty retailers and distributors
- Fostered a robust, sustainable network of buyers worldwide by leveraging strong listening, presentation, and closing skills to optimize sales results despite a previously dominant competitive advantage
- Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels and exceeding goals with existing accounts
- Launched the M&D brand worldwide
- Oversaw the initial go-to-market strategy and developed long-term partnerships across the country with independent and omnichannel retailers
- This was the first direct-to-market execution for the company outside the US.
- Oversaw the launch of the M&D brand in the Middle East
- Worked with all major accounts across the Middle East to deliver growth strategies, marketing initiatives, and, ultimately, market share
- Established and executed go-to-market strategies in India, the Middle East, South East Asia, Africa, and Eastern Europe
- Worked with large distributors and retailers across these markets to deliver double-digit and consistent growth for 10+ years.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
Sales Account Manager
Melissa & Doug, LLC
Wilton, CT
2005 - 2010
- Maintained excellent attendance record ( no sick days) consistently arriving to work on time.
- Worked with customers to understand needs and provide excellent service.
- Prepared variety of different written communications, reports and documents.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Monitored company inventory to keep stock levels and databases updated.
- Resolved problems, improved operations and provided exceptional service.
- Attained sales quotas consistently through tenacious dedication to always seeking new business and efficiently closing sales.
- Incorporated new products seamlessly and integrated offerings into routine sales calls.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Contributed to team success by helping train and motivate less experienced team members.
- Increased referrals [230]% by building productive partner networks.
Customer Care Representative
Melissa & Doug, LLC
Wilton, CT
10.2001 - 01.2005
- Skilled Multi-tasker
- Customer Satisfaction
- Analytics
- Office Administration
- Coaching
- Analytical Skills
- Quality Control
- Vendor Management
- Client Services
- Microsoft Office
- Customer Experience
- Customer Relationship Management (CRM)
- Customer Success
- Problem-Solving
- Microsoft Excel
- Standard Operating Procedure (SOP)
- Organization Skills
- Quality Assurance
- Customer Service
- Digital Marketing
- Data Analysis
- Communication
- Third-Party Vendor Management
- Call Coaching
- Software as a Service (SAAS)Managed regional accounts, catalog companies, and websites
- Grew sales and profitability, reviewed sales data to optimize product assortments and identified and sold in incremental programs to drive business
- Managed regional accounts, catalog companies, and websites
- Grew sales and profitability, reviewed sales data to optimize product assortments and identified and sold in incremental programs to drive business
- First and Only Customer Rep promoted to a sales position
- Impact & Results:
- Supported sales reps by upselling to individually owned specialty stores and assisted in all facets of consumer satisfaction
- Assisted in optimizing product assortment, pitched new products, attended and helped in the sale of products to Top Tier customers, and participated at the largest U.S.
- Largest trade shows prospected and opened new accounts
- Responded to customer needs through competent customer service and prompt problem-solving.
- Cross-trained and provided backup support for organizational leadership.
- Improved overall efficiency by 35% by anticipating needs and providing outstanding support.
- Responded proactively and positively to rapid change.
- Handled 145 average daily customers in a fast-paced setting in coordination with a team of nine customer service associates.
- Maintained up-to-date knowledge of product and service changes.
- Sought ways to improve processes and services provided.
- Investigated and resolved customer inquiries and complaints quickly.
- Surpassed sales goals through implementation of effective marketing strategies.
Education
BS - Culinary Arts, and Business Management, Business Management Candidate, Business Management
Johnson & Wales, Morris Brown College
09.1984 - 05.1988
Skills
Revenue Generation
undefinedTimeline
Founder/CEO, Minority Owner
DELTALICIOUS LLC
12.2020 - Current
Senior Sales Account Manager
Melissa & Doug,LLC
12.2010 - 08.2020
Sales Account Manager
Melissa & Doug, LLC
2005 - 2010
Customer Care Representative
Melissa & Doug, LLC
10.2001 - 01.2005
BS - Culinary Arts, and Business Management, Business Management Candidate, Business Management
Johnson & Wales, Morris Brown College
09.1984 - 05.1988
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