MARLISHEA JIMENEZ
San Diego,CA
Summary
Dynamic and results-driven Social Media Manager with 5+ years of experience crafting compelling digital content, growing online communities, and developing social media strategies that drive engagement. Passionate about leveraging storytelling, data-driven insights, and real-time content creation to build brand identity and foster meaningful connections. Skilled in managing content calendars, analyzing performance metrics, and leading social media campaigns across multiple platforms.
Professional with strong background in social media analysis, leveraging data-driven insights to optimize campaigns and strategies. Adept at using analytics tools, crafting engaging content, and managing multiple platforms to drive engagement and growth. Effective team collaborator, known for adaptability and delivering results in dynamic environments. Skilled in trend analysis, audience segmentation, and performance metrics.
Overview
12
12
years of professional experience
Work History
Social Media Manager | Digital Strategist
Freelance & Influencer Partnerships
01.2019 - Current
- Developed and managed social media content strategies for brands, businesses, and influencers, resulting in a 40% increase in engagement and a 25% boost in brand awareness.
- Provided community management, responding to 100+ DMs and comments weekly, fostering authentic audience relationships and increasing retention.
- Created trend-driven content, including viral challenges, branded storytelling, and interactive posts, leading to a 30% increase in reach and shares.
- Managed social media advertising campaigns (Facebook Ads, Instagram Ads, TikTok Ads), optimizing ad spend to achieve a 3x return on investment (ROI) and a 50% increase in conversions.
- Collaborated with influencers and content creators, expanding audience reach by 35% and increasing engagement rates by 20%.
- Analyzed social media performance metrics, providing data-driven insights that improved content strategies and contributed to a 15% growth in follower count per quarter.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends to keep brand's content relevant and engaging.
SEO & Social Media Analyst
No Bad Days Digital LLC
09.2021 - Current
- Conducted competitor analysis & SEO research, leading to a 15% increase in organic traffic and improved content strategy.
- Developed and managed social media content calendars, scheduling 50+ posts per month while ensuring brand consistency and marketing alignment.
- Utilized performance data to optimize social media strategies, resulting in a 30% boost in engagement rates across platforms.
- Partnered with marketing teams to align SEO efforts with social media storytelling, leading to a 20% increase in website click-through rates (CTR).
- Submitted standardized reports to marketing manager and stakeholders.
- Tracked key competitors, influencers and detractors on local level and produced and circulated competitive intelligence reports.
Brand Ambassador & Social Media Assistant
Vista Prime Management
01.2019 - 06.2019
- Engaged with audiences through social media marketing & influencer outreach, leading to a 25% increase in brand awareness and follower growth across platforms.
- Created and scheduled 30+ on-brand social media posts per month for Instagram and Facebook, maintaining a consistent brand voice and aesthetic.
- Assisted in analyzing engagement metrics, helping to refine content strategies and contributing to a 20% improvement in post reach and engagement rates.
E-Commerce Marketing & Shipping Manager
Buy Now Factory Direct
10.2015 - 10.2018
- Managed daily e-commerce operations & social media support, overseeing 100+ product listings and contributing to a 15% increase in online sales.
- Assisted in product listing optimization and promotional content creation, leading to a 20% boost in product visibility and engagement.
Administrative Assistant | Regulatory Affairs
EcoATM
10.2012 - 10.2015
- Facilitated regulatory compliance by managing 200+ documents monthly and ensuring the on-time submission of 100% of required reports.
- Performed data entry and managed administrative tasks, processing 500+ records per week to support departmental operations and improve efficiency.
- Maintained accurate records, ensuring 100% compliance with company policies and external regulations, reducing errors by 30%.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Maintained confidentiality of sensitive information, adhering strictly to data protection regulations.
Education
High School Diploma -
Marian Catholic High School,
San Diego 06-2007
Skills
- Community Engagement & Influencer Partnerships
- Campaign Development & Execution
- Trend spotting & Real-Time Engagement
- Social Media Analytics & Performance Optimization
- Event Coverage & Live Social Media Execution
- Crisis Management & Reputation Handling
- SEO
- Customer engagement
- Conversion optimization
- CRM management
Timeline
SEO & Social Media Analyst
No Bad Days Digital LLC
09.2021 - Current
Social Media Manager | Digital Strategist
Freelance & Influencer Partnerships
01.2019 - Current
Brand Ambassador & Social Media Assistant
Vista Prime Management
01.2019 - 06.2019
E-Commerce Marketing & Shipping Manager
Buy Now Factory Direct
10.2015 - 10.2018
Administrative Assistant | Regulatory Affairs
EcoATM
10.2012 - 10.2015
High School Diploma -
Marian Catholic High School,
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