Mary Lynn B. Heath

• Increased employee engagement through the creation of internal communications campaigns for 2,200 employees across the U.S., India and Europe.
• Spearheaded the hiring of the U.S. PR agency.
• Lead the U.S. PR agency to achieve targeted media placements, bylines, and executive interviews and award entries.
• Expanded social media presence by crafting engaging content that resonated with followers and encouraged sharing.
• Supported talent acquisition efforts with targeted employer branding campaigns that showcased company culture and values.
• Drove successful product launches with comprehensive communication strategies tailored to each target audience segment.
• Elevated event visibility by managing media appointments for C-level execs.
• Coordinated executive thought leadership efforts to establish credibility within the industry and attract new business opportunities.
• Enhanced brand reputation by developing and implementing strategic corporate communications plans.

At Stanton I led Vertical Bridge, a tower building, leasing and management company. I was instrumental in positioning DigitalBridge ($65B digital infrastructure investment firm) executives for speaking opportunities and achieved spotlights for them at MWC, Connect (X) and GSMA webinars.

• For 18 months I led and managed a team of four PR practitioners for MD7, a cell site and EV charging station leasing and management company.
• Managed German PR initiatives by leading a Munich PR agency for MD7.
• For these accounts I created and executed comprehensive media relations campaigns, managed their social media messages, and elevated public images for C-level executives.
• My responsibilities included achieving (and often creating) industry panel opportunities for executives, obtaining and preparing speakers for media interviews, writing and planning media announcements and conceptualizing and writing many of their internal communications.
• I joined these clients at the 2022 WIA Connect X wireless industry trade expo, and helped start the tower and fiber panel with GSMA, leading to speaking opportunities at Mobile World Congress (MWC) Barcelona and Las Vegas.
• I collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases, case studies and other marketing materials.

• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies for this interlocking, wood-fastening solutions company
• Launched new products and solutions to the media, at trade shows, and to customers and potential customers
• Created press releases and marketing materials by interviewing customers, stakeholders and vendors
• Researched latest market trends and analyzed furniture manufacturing data to develop public relations strategies and tactics
• Increased brand awareness through development and implementation of successful public relations campaigns
• Created and distribute press releases and pitched industry related stories to journalists.
• Conducted, created and managed email campaigns within Mail Chimp
• Managed advertising marketing messages, creation and placement via trade publications and mailers

• Gathered information on customer opinions and adjusted plans to capitalize on current trends.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Wrote and distributed Q&A for executives to use in face of media crisis.
• Conducted media relations and responded to media requests for information.

Created PR strategies and campaigns for clients in Oil & Gas; Telecom IT; Robotics; Media; Entertainment and Financial Planning

• Wrote and executed comprehensive marketing plans to achieve immediate results
• Wrote and published stories from executive announcements, product announcements, and success profiles, case studies, eBlasts, bios, web and ad copy
• Created and maintained dynamic sales lists for regular customer and potential customer communications
• I used social media and SEO programs to keep a high profile presence to targeted audiences
• Facilitated trade expos and media tours – this included messaging, pitching writers, booking appointments and creating materials
• Created sales PPT presentations and videos

• For this broadband Internet provider I directed and managed AtLink WiFi’s Marketing, PR and Business Sales operations for all of Central Oklahoma
• This involved: launching five new markets with comprehensive direct mail, newspaper, social media and print advertising campaigns; creating the company’s rate plans and initiated new business offerings, such as equipment insurance and business phone service
• Launching VOIP phone services: issuing company press releases to launch service in new markets; securing press interviews and writing talking points for the CEO; promoting employee events and community involvement

• As the primary client contact, I achieved national media recognition through regional and national media interviews and events
• I created and wrote by-lined articles, feature stories and press releases for clients in the industries of technology, health insurance, software development, project management, television broadcasting, IT Security and homeland security
• I managed media tours, trade show activities and obtain speaking opportunities for clients and facilitated analyst relation campaigns
• Story placements included:
• FOX News
• National AP
• Wall Street Journal
• USA Today
• Parenting Magazine
• Reader’s Digest
• EWeek
• SD Times
• Federal Times
• Kiplinger’s Financial
• I advised clients on public relations strategies, creating marketing materials and pitching their products and companies to targeted media outlets

• Managed public relations activities for Oklahoma, Arkansas, Missouri and Kansas which involved:
• Creating and implementing community involvement plans, as well as government relations programs
• Cultivating media relations and story placements
• Allocating budgets
• Overseeing and planning all-employee meetings
• Speechwriting
• Obtaining board positions for top managers, directors and vice-presidents in AT&T
• Wireless with the Springfield Red Cross, AT&T Wireless Sooner State Games, Citizens
• Crime Commission in Tulsa, Oklahoma City Junior Achievement and Neighborhood Alliance of Central Oklahoma

• Trained and motivated outside, national retail employees to sell wireless service from AT&T in order to meet company sales objectives
• Client list included: Dillard’s, Foley’s, Sears, Best Buy and Circuit City
• Created sales contests and advised retailers on promotions and implementation
• Wrote and updated training manuals
• Designed store signage

• Served as customer service representative and sales consultant

• Responsible for obtaining new accounts and writing copy for commercials, ads and brochures
• Managed the production of television and radio commercials
• Earned clients in fast food and retail industries