Marna Palmer

Oversees global operations strategy across IMG Models, The Wall Group, and Art + Commerce, spanning three business units and seven regions. Leads a team of five direct reports.

• System Management: Align CRM functionality across business units by collaborating with development teams to prioritize enhancements and oversee implementation. Streamlined workflows reduce CRM time for sales teams, enabling faster deal execution and a stronger focus on sales activities

• Sales Enablement: Design and optimize processes for sales teams of 25–75 members, reducing workflow steps and improving deal execution. These initiatives drove record sales years for two business units in 2024, with projections for continued growth across all units in 2025.

• Talent Management: Define and standardize career path frameworks for talent management roles, from entry-level to VP, establishing clear progression paths and success metrics. These efforts retained three key employees, preserving $7.8M in revenue, and are attracting new top talent, contributing to projected revenue growth in 2025.

• Cross-Functional Collaboration: Partner with HR, Finance, Legal, IT, and Immigration teams across seven global offices to align operations with business objectives and enhance organizational efficiency.

• Optimized process that drove achievement of revenue growth goals in 2023 despite entertainment industry strike conditions.
• Oversaw development of systems & tools including a proprietary talent management app that reduced assistant overtime by 16%, driving operational efficiency across the organization.
• Established performance KPIs at each level of employee. Developed first ever assistant training program, scaled across the fashion organization.

• Oversaw operations of content studio; managed 35+ content strategists producing B2B content campaigns. Set annual revenue/project goals and optimized processes to grow revenue while controlling costs. Efforts increased annual revenue in 2021 YoY by 58% and number of projects YoY by 56% (534 content marketing pieces).
• Provided operational support to sales team in onboarding new customers; trained customers in using client facing dashboards and built workflows to that supported handoff between sales and custom content teams, ensuring seamless transitions in the customer journey.

• Oversaw the setup of operations of a newly established venture in Oslo, Norway. Worked alongside CEO and built company from the ground up, focused on hiring and establishing Day One operational frameworks.
• Within the first year, recruited 13 employees, secured more than 25 retainer clients, and generated over $2 million in revenue.

• Led content & production teams at core of business. Grew content production staff from 31 to 74 in one year. Oversaw production operations of 20,000+ minutes of livestream and on-demand content for online education courses.
• Developed content development workflows essential to successful cross collaboration between teams. Resulted in daily publishing cadence that increased subscription growth by 33% in 6 months and customer lifetime value (LTV) by 62%.

• Started in the mailroom and became youngest person in company history to achieve Agent title 14 months after hire.
• Grew from representing scale actors & focused on volume transactions to representing top celebrities and brokering deals valued from 100k - 3.5MM. Resulted in annual commission growth from 350k - 2.8 MM annually.