Marquida Webster
Atlanta
Summary
Seasoned creative executive with 15+ years experience in harnessing the power of visual storytelling through the production, development and programming of compelling narratives that resonate with diverse audiences. Expert level people and project management skills with the ability to inspire teams to drive innovation, push creative boundaries while striving for consistency in the area of excellence. Versed in managing cross-functional projects and delivering positive results within experiential, digital, streaming, broadcast, and branded platforms. Desire to use my creativity, leadership and industry expertise to amplify elevated live and content experiences.
Overview
16
16
years of professional experience
Work History
EVP, Content + Development
EBONY MEDIA
Atlanta
01.2023 - Current
- Oversaw the production process for various marketing materials, including videos, social media content, influencer activations, experiential, events, and print materials
- Led creative strategy, concepting, development, and production of top priority projects across the organization that will help shift advertiser and industry perceptions of Google and drive business
- Lead the rollout of new projects from brief to delivery: conceptualization, strategy, planning, execution of initiatives and integrated campaigns
- Managed external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals
- Managed projects to timely delivery, with responsibility over budget, agreements, review cycles, and launches
Head of Production
COMPLEXLY
Atlanta
01.2020 - 01.2023
- Led a creative team of 40 creatives ranging from executive producers, creative directors, editors, animators, sound designers and writers
- Ensured Complexly's content was constantly improving, built sustainable workflows, and led/mentored creative teams to drive positive results
- Created sustainable production and operation processes that provided opportunities for expansion and partnership growth opportunities
- Oversaw production and programming of dozens of VOD and linear channels built for U.S
- And for international audiences
- Oversaw content outreach team that acquired content from creators around the globe
Manager, Production- Original Films - Documentaries
NETFLIX
Los Angeles
01.2018 - 01.2020
- Partnered with Showrunners, EICs and Line Producers to prepare and vet show budgets and schedules, providing feedback on viability and risks
- Managed budgets and sourced above the line staff for original documentary film, series and comedy specials
- Provided timely, coherent, structured feedback to talent and producers throughout the production process
- In collaboration with interdepartmental Netflix production teams, develop and update physical production 'best practices' and refine evolving film production guidelines to deliver to filmmakers
- Manage various aspects of an increasing slate of original documentary films and series from pre-production through delivery, working closely with third party production companies, creative executives, freelance crews and our cross-functional teams within Netflix
Director, Content and Live Production
REVOLT TV
New York, NY
01.2017 - 01.2018
- Produced and developed programming for live events, TV & Digital Content (budgets $150k-$2.5m)
- Conceptualized new programming - from concept pitch and assessment to delivery - supporting pre/post production, writing and editing show overviews for development
- Led all Integrated Marketing initiatives, partnership experiences and activations for all consumer brands from pitch to execution
- Managed and inspired a team of creatives and agency partners to execute world-class events that engaged existing and new audiences
- Allocated creative resources for large scaled events (REVOLT Music Conference), digital projects and online social impact initiatives
Creative Executive - Original Programming
VIACOM
New York, NY
01.2014 - 01.2017
- Produced award-winning content garnering a combined 6+ million views
- Identified and fostered budding relationships with under-represented, emerging new writers, directors, producers and talent
- Ensured major milestones are met (e.g
- Budget lock, budget approval, kick off calls, deliverables, international filming activity, etc.)
- Reviewed creative/scripts & defined series production strategy and budget and attended creative approval sessions
- Identified pitches and oversaw content for the development and production slate
- Built and maintained relationships with partners, producers, directors and production companies
- Worked closely with cross-functional teams (Production, Operations, Marketing, Press, Partnerships etc) from inception of a project to the successful launch of the content
Integrated Producer
BET Networks
New York, NY
11.2011 - 06.2014
- Led production of large scale Live events, programs and specials across the globe for 20k+ attendees
- Orchestrated day-to-day operations, programming calendar, budgets, assets, internal/external team expectations, including vetting and evaluating bids for event partners
- Collaborated with Marketing, Sales, and Creative teams on content for linear and social channels
Media Operations Manager
CNN
Washington, DC
04.2010 - 11.2011
- Peabody Award-2010 for program's coverage of the 2010 BP Oil Spill
Associate Producer
BET International
Washington, DC
08.2008 - 03.2010
Education
Master of Arts - Corporate Communications/Public Relations
Georgetown University
Bachelor of Arts - Political Science
Valdosta State University
Skills
- Seasoned creative executive with 15 years experience in harnessing the power of visual storytelling through the production, development and programming of compelling narratives that resonate with diverse audiences
- Expert level people and project management skills with the ability to inspire teams to drive innovation, push creative boundaries while striving for consistency in the area of excellence
- Versed in managing cross-functional projects and delivering positive results within experiential, digital, streaming, broadcast, and branded platforms
- Desire to use my creativity, leadership and industry expertise to amplify elevated live and content experiences
- Content Strategy
- Content Curation
- Social media expertise
- Brand consistency
- Influencer Collaboration
Timeline
EVP, Content + Development
EBONY MEDIA
01.2023 - Current
Head of Production
COMPLEXLY
01.2020 - 01.2023
Manager, Production- Original Films - Documentaries
NETFLIX
01.2018 - 01.2020
Director, Content and Live Production
REVOLT TV
01.2017 - 01.2018
Creative Executive - Original Programming
VIACOM
01.2014 - 01.2017
Integrated Producer
BET Networks
11.2011 - 06.2014
Media Operations Manager
CNN
04.2010 - 11.2011
Associate Producer
BET International
08.2008 - 03.2010
Master of Arts - Corporate Communications/Public Relations
Georgetown University
Bachelor of Arts - Political Science
Valdosta State University
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