MARQUIS SCOTT
Brooklyn
Overview
3
3
years of professional experience
Work History
Senior Data Analyst
Justworks
10.2023 - Current
- Spearheaded analytics initiatives across paid media, product-led growth, and inbound sales channels, enhancing strategic decision-making.
- Developed a customer LTV analysis and cohort conversion dashboard, providing critical insights into the ROI of paid marketing efforts.
- Innovated within the product-led growth framework by identifying and integrating a new funnel stage for our self service reporting which lead to a +12% increase in lead conversion rates.
- Implemented and managed weekly updates on OKR progress and pacing, directly supporting VP and C-Level stakeholders in strategic planning across the company.
Senior Data Analyst
Zendesk
02.2023 - Current
- Developed a comprehensive forecast utilized by the Global Sales President to ascertain in-quarter pipeline closure percentages, leading to enhanced focus within the sales organization on specific regional team efforts necessary to achieve booking targets.
- Helped implement Markov Chain Attribution model across Sales/Marketing organization, enhancing data-driven decision-making.
- Spearheaded closed lost opportunities analysis which shed light on where and why we're losing opportunities. The analysis was presented to Zendesk's CEO and requested the analysis to be expanded and ongoing for all stages in the sales funnel.
- Pioneered hot leads initiative, helping SDRs prioritize by identifying a cohort of 10-15% of leads with a win rate 4-5 times higher than normal leads.
Data Analyst
Zendesk
08.2021 - 02.2023
- Provided comprehensive analysis and reporting support to Global Sales/Business Development Teams, delivering insights to stakeholders.
- Developed analysis and model on daily sales representative capacity, resulting in enhanced efficiency and headcount request.
- Supported analytics for cross-functional Go-to-Market (GTM) pilot program, which achieved +75% increase in BDR prospecting connect rate and +25% increase in deal velocity. Presented pilot analysis to VPs & C-Staff and initiative was rolled out globally.
- Implemented weekly reporting updates for key sales metrics, enabling actionable insights for directors, VPs, and managers.
Growth Marketing Analyst
Storyhunter
01.2021 - 08.2021
- Monitored and optimized performance across paid and non-paid media channels, achieving 10% improvement in email campaign open rates.
- Presented comprehensive analysis on new user journey drop-off rates and facilitated restructuring for improved user retention and engagement.
- Implemented fully automated sales process using Salesforce Pardot, resulting in 8% increase in conversion rates.
Education
Bachelor of Arts - Global Studies, International Business
Arizona State University
Tempe, AZExchange - International Relations
East China Normal University
Exchange - International Relations
University of Amsterdam
AmsterdamSkills
- Microsoft Office, Advanced Excel/Google Sheets, Tableau, Looker, PoweBI, Salesforce, CPQ, R-Studio, SQL, Outreach, Zoominfo, Xactly, HTML, Pardot, A/B Testing, Google Analytics, Google AdWords, Google Search Console, Facebook Ads, Microsoft Visio, Jira, Product Analytics, Asana, Zendesk, Outreach
Timeline
Senior Data Analyst
Justworks
10.2023 - Current
Senior Data Analyst
Zendesk
02.2023 - Current
Data Analyst
Zendesk
08.2021 - 02.2023
Growth Marketing Analyst
Storyhunter
01.2021 - 08.2021
Bachelor of Arts - Global Studies, International Business
Arizona State University
Exchange - International Relations
East China Normal University
Exchange - International Relations
University of Amsterdam