Hi, I’m
Marquis D. Gerald
Fair Lawn,NJ
Summary
I am a dedicated and motivated professional with a strong background in Strategic Sales and Marketing. I have over 10 years of successful experience consulting on multifaceted projects, developing and implementing effective promotional strategies, and fostering profitable relationships with a wide range of clients and key business partners. I have been consistently recognized for outstanding contributions to the bottom line. I have a solid reputation for achieving specified sales and revenue goals. I'm often commended for organization, perseverance, efficiency, and priority management skills.
Overview
16
years of professional experience
Work History
IFLSCIENCE
Head of Commercial Sales
07.2016 - Current
Job overview
- Built out new and improved direct sales infrastructure to adjust for the changing landscape of display media-pivoting away from reliance on display in favor of content and video.
- Outlined a new sales blueprint, built out Salesforce, reformatted IOs, established an updated rate card, trained and managed UK sales associates in new sales processes, terminated legacy contracts, created new and updated marketing material and business landing page.
- Pitched creative white-label solutions to senior leadership to enhance IFLS overall value proposition and expand current offerings (including influencer marketing).
- Pushed the importance of DMP, trade desk integration, publisher outreach, successful video monetization etc. to maintain competitiveness.
- Spearheaded 2018 roadmap initiatives around content syndication by actively seeking strategic partnerships with complimentary publications.
- Represented and strengthened IFLS' presence within the science community.
- Developed a unique sensitivity and familiarity with editorial processes.
- Worked directly with Editor in Chief around native content and video initiatives.
- Re-established broken agency relationships.
- Hosted sponsored seminars and presentations to enhance corporate outreach for prospecting.
- Worked with the likes of Sony, National Geographic, P&G, Bill Gates Foundation and Netflix.
- Breadth of sales experience is agnostic to vertical.
- Changes resulted in a doubling of overall direct sales revenue over the previous year, highest direct sales on record in 4 years.
Advance Publications Inc, Staten Island Advance/ SILive.comStaten Island, NY
Sales Manager
12.2014 - 06.2016
Job overview
- Lead a team of sales reps with 12 territories including niche categories such as National accounts, Real Estate and Automotive.
- Manage a pipeline of $15 mil of annual revenue which includes Print and Digital products.
- Led the transition of Sales staff to a "Digital First" business model from a Print primary model.
- Implemented the rollout and adaptation of Salesforce.
- Provide leadership and mentorship to the Sales team, and counsel to company Executives.
- Oversee project and account management of all ad campaigns, including reporting, analytics analysis and ad operations issues.
- Prospect and develop new business.
- Manage high-profile client facing relationships, including Agency relationships.
- Create PowerPoint decks to present media strategies and campaign proposals to clients.
- Responsible for creative ideating that generates renewable and successful partnerships with the client.
- Collaborate with multiple departments to develop new revenue-generating products.
- Obtain data from multiple systems to compile in-depth reports utilizing Excel, Word, and PowerPoint; relaying reporting to Executives and Senior Management.
- Direct and support the consistent implementation of company initiatives.
DexmediaParamus , NJ
Leadership Development and Education Trainer
05.2014 - 11.2014
Job overview
- Work with Regional Division Managers to identify development needs and develop training strategy for sales managers.
- Work directly with Division Leaders to assure all developmental objectives are met for sales management employees.
- Participate in design of training curriculum to meet the needs of new and existing sales employees.
- Effectively implement on-going training plan for all Sales Managers in assigned regions.
DexMediaParamus, NJ
District Sales Manager
10.2012 - 05.2014
Job overview
- Train, mentor, supervise, and evaluate performance for a team of regional sales representatives.
- Communicate effectively with high-profile clientele and manage a monthly pipeline of $600K+.
- Implement successful strategies to meet or exceed product growth and overall revenue goals.
- Average over 32% in digital growth and team closed in the top 10% of the nation in 2013.
DexMediaPurchase, NY
Field Sales Training Manager
04.2012 - 10.2012
Job overview
- Supported training hub locations and coordinated regional professional development initiatives.
- Developed core DSM competencies including time management, communications, and reporting.
- Monitored performance standards, assisted with marketing, and helped meet revenue objectives.
DexMediaParamus , NJ
Media Consultant
09.2010 - 04.2012
Job overview
- Promoted various services at a premier advertising solutions agency for small/midsized businesses.
- Maintained current accounts, prospected for new clients, and helped ensure customer satisfaction.
- Consulted on current market trends such as; Re-Marketing, SEO, SEM, and Social Media.
- Recognized as a top producer in a challenging market and awarded "Rookie of the Year" in 2011.
First One EnergyPiscataway , NJ
Senior Consultant
09.2009 - 09.2010
Job overview
- Worked as an energy consultant and built up client networks ranging from small to large companies.
- Recommended processes resulting in significant savings with regards to energy procurement.
- Successfully converted clients and built a solid book of business with 65% of sales from referral.
AT&T Advertising SolutionsEdison, NJ
Account Manager
11.2008 - 08.2009
Job overview
- Managed a territory and served as an independent marketing representative for Yellowpages.com.
- Sold various services and introduced the new suite of AT&T future business advertising offerings.
- Worked extensively on-site with business owners and executives to successfully meet sales goals.
Education
PSYCHOLOGY & PHILOSOPHY - BLOOMFIELD COLLEGE
BACHELOR OF ARTS
University Overview
GOOGLE, YAHOO, MICROSOFT OFFICE
University Overview
Skills
- Business development
- Empowers high-performing sales teams
- Trained in consumer marketing
- Sales analysis
- Proficiency with CRM systems
- Management collaboration
- Customer service
- Strong interpersonal skills
Timeline
Head of Commercial Sales
IFLSCIENCE
07.2016 - Current
Sales Manager
Advance Publications Inc, Staten Island Advance/ SILive.com
12.2014 - 06.2016
Leadership Development and Education Trainer
Dexmedia
05.2014 - 11.2014
District Sales Manager
DexMedia
10.2012 - 05.2014
Field Sales Training Manager
DexMedia
04.2012 - 10.2012
Media Consultant
DexMedia
09.2010 - 04.2012
Senior Consultant
First One Energy
09.2009 - 09.2010
Account Manager
AT&T Advertising Solutions
11.2008 - 08.2009
PSYCHOLOGY & PHILOSOPHY - BLOOMFIELD COLLEGE
BACHELOR OF ARTS
GOOGLE, YAHOO, MICROSOFT OFFICE