Marriah Unruh
Stafford,VA
Summary
Experienced executive prepared for leadership roles with strong focus on strategic vision, operational excellence, and driving growth. Expertise in team collaboration, navigating complex challenges, and delivering impactful results. Skilled in financial management, strategic planning, and stakeholder engagement. Highly adaptable and reliable, excelling in dynamic environments.
Overview
20
20
years of professional experience
Work History
CEO, Team Leader
Keller Williams Solutions
12.2024 - 03.2025
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Fostered strong relationships with industry partners to expand business opportunities.
- Streamlined business processes, such as onboarding and off boarding, recruiting pipeline, office rents and economic model checks, resulting in increased operational efficiency across all departments.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Formulated and executed initiatives to improve offerings.
- Built talent bench of over 15 leaders and assembled a growth team.
Senior Vice President of Growth & Agent Engagement
Keller Williams Capital Properties
02.2024 - 10.2024
- Led strategic growth initiatives, achieving measurable results in agent attraction, engagement and retention of 1,000 agent partners.
- Spearheaded mergers and acquisitions significantly increasing the company's footprint and competitive edge, retaining all market share agents.
- Consistently exceeded targets and fostered team growth.
- Implemented best practices to uphold quality to our clients.
- Leveraged market trend analysis to develop data-driven strategies, enhancing business performance and positioning the company for long-term success.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Enhanced company performance by implementing new strategies and streamlining operations.
- Strengthened relationships with key stakeholders, fostering trust and collaboration across the organization.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
- Influenced organizational change initiatives that resulted in significant improvements in workplace efficiency and employee satisfaction.
- Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Networked with customers, prospects and partners at conferences and trade shows.
- Established and directed successful programs focused on improving profits.
- Orchestrates cross-functional teams to execute innovative projects, consistently surpassing targets and fostering an environment of continuous growth
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Creates and implements cutting-edge training programs, resulting in substantial increases in agent productivity and overall performance metrics
- Oversaw business-wide changes to modernize procedures and organization.
- Develops financial budgets and executes strategies to maximize revenue and achieve budgetary goals
- Maintained P&L and shouldered corporate fiscal responsibility.
- Analyzes market trends to develop data-driven strategies, enhancing overall business performance and positioning the company for long-term success
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Monitored key business risks and established risk management procedures.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Cultivated company-wide culture of innovation and collaboration.
- Created succession plans to provide continuity of operations during leadership transitions.
- Maintained accurate records of client communications, transactions, policies, and other relevant documentation for seamless operations within the agency.
- De-escalated and resolved customer complaints with punctual, polite and professional service.
- Delivered exceptional customer service by proactively addressing concerns and fostering a positive experience throughout all interactions.
- Enhanced client satisfaction by promptly addressing inquiries and providing accurate information on services.
- Spearheaded team training initiatives, equipping agents with essential skills to excel in their roles.
- Conducted market analysis to pinpoint client needs, leading to tailored service offerings.
- Leveraged CRM software to track client interactions and identify sales opportunities.
- Boosted team productivity by implementing collaborative communication platform.
- Facilitated training sessions for new agents, elevating overall team performance.
- Conducted regular performance reviews with team members to identify areas for development.
General Manager
Keller Williams Capital Properties
06.2021 - 02.2024
- Led growth and operations in 10 locations for Keller Williams Capital Properties, driving performance metrics and implemented innovative real estate solutions.
- Hired, trained, coached, managed all incoming leaders for success in their roles and supplied growth plans.
- Spearheaded business development initiatives, resulting in substantial market share growth and enhanced client satisfaction rates for Keller Williams Capital Properties.
- Fostered a culture of teamwork and excellence, mentoring agents and staff to achieve peak performance in the competitive real estate market.
- Pioneered cutting-edge technology integration, taught systems and models, revolutionized processes and significantly improved operational efficiency.
- Developed and executed long-term growth strategies, positioning Keller Williams Capital Properties as a leader in the evolving real estate landscape.
- Orchestrated strategic vision for Keller Williams Capital Properties, aligning team efforts with market trends to drive sustainable growth and client satisfaction.
- Formulated policies and procedures to streamline operations.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Addressed customer 5-10 complaints daily and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Trained and guided team members to maintain high productivity and performance metrics.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty - leading to 97% retention rate.
- Analyzed market trends to develop data-driven strategies, enhancing overall business performance and positioning the company for long-term success
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Area Director for Northern Virginia
Keller Williams Capital Properties
02.2020 - 01.2021
- Led strategic operations and team management at Keller Williams Capital Properties, driving performance metrics and implementing innovative real estate solutions.
- Spearheaded business development initiatives, resulting in substantial market share growth and enhanced client satisfaction rates for Keller Williams Capital Properties.
- Fostered a culture of teamwork and excellence, mentoring agents and staff to achieve peak performance in the competitive real estate market.
- Developed and executed long-term growth strategies, positioning Keller Williams Capital Properties as a leader in the evolving real estate landscape.
- Orchestrated strategic vision for Keller Williams Capital Properties, aligning team efforts with market trends to drive sustainable growth and client satisfaction.
- Drove substantial revenue growth through targeted marketing campaigns and streamlined operations, consistently surpassing regional sales targets.
- Fostered strong partnerships with local businesses and community leaders, enhancing Keller Williams' reputation and market share in Northern Virginia.
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Performed audits to reduce and control loss and meet internal audit and compliance objectives.
- Created a culture of accountability among staff members by setting clear expectations regarding job responsibilities and performance goals consistent with company values.
- Expanded market presence by identifying and capitalizing on new business opportunities within the region.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Maintained 98% Agent Retention Rate.
Team Leader
Keller Williams Capital Properties
01.2018 - 01.2021
- Managed and executed the business and financial plan to achieve targeted revenue.
- Recruited top performers to the market center starting with 12 agents and 1 employee to 100+ agents with 3 employees and 3 independent contractor leaders, improving sales performance and customer satisfaction through strategic initiatives.
- Implemented training programs that enhanced agent productivity and client engagement.
- Analyzed market trends to inform decision-making, resulting in increased market share.
- Served as a coach/consultant to the Top 20% of Agents in the Market Center, developed business plans and drafted monthly written plans to achieve the annual goals.
- Staff, train, coach, and develop the Leadership Team with all on growth plans.
- Facilitated collaboration across departments, ensuring seamless operations and effective communication with Agent Partners and Clients.
- Recruited Top Agents in the Area to our organization.
- Introduced novel approaches to tackle complex challenges, driving business growth.
- Pioneered strategic initiatives to elevate team performance, resulting in substantial sales growth and enhanced client satisfaction across 100 agents
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Leveraged market trend analysis to inform decision-making, driving significant market share expansion and positioning the company as an industry leader
- Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
- Provided ongoing support to direct reports, addressing concerns or questions promptly so they could remain focused on their tasks.
- Maintained 99% retention rate and 45% productivity base from our agents.
Lead Associate Broker
Keller Williams Capital Properties
05.2017 - 01.2018
- Resolved agent contract issues, enhancing compliance and operational efficiency.
- Instructed top agents on navigating and negotiating complex real estate contracts and addenda.
- Improved contract resolution processes, reducing time spent on disputes.
- Enhanced agent negotiation skills, leading to more successful contract outcomes.
- Provided expert guidance on contract addenda through contract trainings, ensuring thorough understanding and application by our agents.
- Enhanced client satisfaction with effective communication, regular progress updates, and prompt resolution of concerns.
- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
Associate Broker
Century 21 New Millennium
05.2005 - 07.2012
- Facilitated home purchases and sales, achieving high client satisfaction and repeat business - averaging 45-60 families served a year.
- Negotiated effectively to secure favorable terms, building client trust and loyalty.
- Guided clients through the buying and selling process, ensuring smooth transactions.
- Developed strong market analysis skills to provide accurate property valuations.
- Collaborated with team members to improve overall sales performance and client experience.
- Conducted in-depth market analyses to optimize pricing strategies, leading to increased property values and quicker transactions for clients.
- Implemented innovative client relationship management techniques, fostering long-term partnerships and generating substantial referral business.
- Spearheaded cross-functional team initiatives to streamline transaction processes, enhancing overall efficiency and client experience.
- Orchestrated complex real estate transactions, consistently achieving client goals and maximizing property values through strategic negotiations and market insights.
- Collaborated closely with other brokers, creating a productive work environment that fostered teamwork and shared knowledge.
- Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.
- Successfully closed deals in a timely manner by facilitating smooth communication between parties involved in transactions while minimizing delays or complications.
- Proofed documents for grammar errors and to check accuracy of details.
- Developed strong relationships with clients through regular communication, understanding their needs, and offering suitable solutions.
Education
Associate Broker's License - Real Estate Brokerage
Moseley School of Real Estate
NVAR Leadership Institute Graduate -
Northern Virginia Association of Realtors
Fairfax, VAASP designation -
Accredited Staging Professionals
Skills
- Leadership Management & Development
- Financial Performance
- Mergers & Acquisitions
- Strategic partnerships
- Talent development
- Executive leadership
Accomplishments
- Supervised team of 47 staff members and 1,000 Agents.
- Through my leadership, attracted 220 agents to the company in 2024.
- Named "RIS Media: 2024 Achiever" and "RIS Media: 2025 Crusader".
- NVAR Lifetime Top Producer.
Timeline
CEO, Team Leader
Keller Williams Solutions
12.2024 - 03.2025
Senior Vice President of Growth & Agent Engagement
Keller Williams Capital Properties
02.2024 - 10.2024
General Manager
Keller Williams Capital Properties
06.2021 - 02.2024
Area Director for Northern Virginia
Keller Williams Capital Properties
02.2020 - 01.2021
Team Leader
Keller Williams Capital Properties
01.2018 - 01.2021
Lead Associate Broker
Keller Williams Capital Properties
05.2017 - 01.2018
Associate Broker
Century 21 New Millennium
05.2005 - 07.2012
Associate Broker's License - Real Estate Brokerage
Moseley School of Real Estate
NVAR Leadership Institute Graduate -
Northern Virginia Association of Realtors
ASP designation -
Accredited Staging Professionals
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