Summary
Overview
Work History
Education
Skills
Timeline
Activities
References
Activities
References
Activities
References
Hi, I’m

Marsha Bushman

Stratford,WI
Marsha Bushman

Summary

  • Twenty + years in business development, client success, sales, marketing, and communications in health care
  • Exemplary cross-functional project execution across c-suite, creative, scientific, medical, and technical stakeholders
  • Client, patient, and member success driven value-based care alignment for improved clinical and financial outcomes
  • Commercialization experience with out-licensing and product launch in multi-size settings

Overview

24
years of professional experience

Work History

Wildflower Health

Vice President, Payer & Provider Solutions
10.2019 - Current

Job overview

VP, Payer and Provider Solutions

  • Manage a pipeline of $22.8M with largest increase of pipeline lead generation across commercial team.
  • Negotiate and implement value-based care partnerships and contracting for total cost of care and quality based episodes in both commercial and Medicaid populations.
  • Strategically align digital and value-based value propositions to key c-suite decision makers and influencers for new and upsell opportunities.
  • Lead cross-functional teams for the successful completion of major implementations and growth cycles.

Senior Client Success Director

  • Managed a $3M existing book of business with a $5M pipeline of sales upsell opportunity.
  • Negotiated contracts from SaaS based to SaaS + Health Advocacy and Digital Heath, and Value Based Care.
  • Serve as a resource to key client organizations, offering a consultative approach to troubleshoot issues and identify opportunities for growth.

Mayo Clinic Laboratories

Hospital Account Executive
01.2018 - 10.2019

Job overview

  • Managed book of business for all health systems in Wisconsin including consultation with chief health officers and top-level leadership in hospital management as well as clinical space.
  • Illustrated value of services, utilization management and quality control for improved patient care via lab services in all service areas, including critical hem/oncology consults.
  • Conducted strategic initiative development and execution with clients creating aligned portfolio management to generate new business and maintain existing.

PreventionGenetics

Business Development Officer/Sales Manager
01.2016 - 12.2017

Job overview

  • Managed national and international team of remote employees with high growth metrics, providing support and guidance successfully meeting and exceeding quotas.
  • Consulted with providers, top level lab and genetic testing directors to create cost reduction, quality control and utilization management.
  • Implemented media relations and mass marketing to diverse audiences in both the US health system and in socialized health care systems outside of the US.
  • Conducted on-going strategic planning to develop pipeline of new and existing business to predict, model, monitor and record output and potential value of portfolios.

Marshfield Clinic

Director of Applied Sciences
01.2003 - 01.2015

Job overview

Director of Applied Sciences

  • Predicted, modeled, monitored and recorded output and potential value of Marshfield Clinic (a $2B organization) R&D portfolio working with Cleveland Clinic Innovations.
  • Developed master proposals for marketing, sales and promotions for acquisition of business for $20M spin-off wholly owned by Marshfield.

Assistance Director of Applied Sciences

  • Oversaw technology transfer and commercialization for $25M Research Foundation.
  • Supported and marked commercial service lab.
  • Acted as liaison between clinical, research, legal and independent biotech companies.
  • Lobbied at federal and state levels for legislative support of regional biotech.
  • Developed proposals and provided consultation to research and technology clients nationwide
  • Created and implemented marketing strategies for clinical technology, and diagnostics.

Marshfield Clinic

Project Specialist – Marketing & Communications
01.2000 - 01.2003

Job overview

  • Drove capital campaigns: Laird Center for Medical Research ($40M) and Hope Lodge ($30M).
  • Facilitated annual events and gift solicitations, publicity functions, and sponsorships.
  • Organized community relations; print, promotions/ media for 56 center System of Care.

Education

Lakeland College

Master of Business Administration

University of Wisconsin Stevens Point (UWSP)

Bachelor of Arts from Marketing & Communication

Skills

  • Procedure Implementation
  • Resource Allocation
  • Business Development
  • Contract Negotiation
  • Performance Benchmarking
  • Strategic Planing

Timeline

Vice President, Payer & Provider Solutions

Wildflower Health
10.2019 - Current

Hospital Account Executive

Mayo Clinic Laboratories
01.2018 - 10.2019

Business Development Officer/Sales Manager

PreventionGenetics
01.2016 - 12.2017

Director of Applied Sciences

Marshfield Clinic
01.2003 - 01.2015

Project Specialist – Marketing & Communications

Marshfield Clinic
01.2000 - 01.2003

Lakeland College

Master of Business Administration

University of Wisconsin Stevens Point (UWSP)

Bachelor of Arts from Marketing & Communication

Activities

  • Business Related Past and/or Present: Association of Technology Transfer Associates (AUTM); BioForward Board of Directors and Executive Committee; Licensing Executives Society; Wisconsin Security Research Consortium Board; Wisconsin Technology Council Board Wisconsin; Women in Government Board


  • Community Related Past and/or Present: Exclamation CUNA Services LLC Board Chair; Mainstreet Marshfield Board; YMCA Board of Directors; Marshfield Area United Way Past President, Community Impact Chair, and Volunteer of Year Recipient; Marshfield Sunrise Rotary Club; Past President & Founder of Medford Morning Rotary Club; Opportunity Development Centers, Inc.,; Rotary International Multiple Harris and Past Assistant Governor; University of Wisconsin-Marshfield/Wood County Foundation Board Past President, Alumni, Housing Committee Chair


  • Extensive Additional Community Leadership and Board Positions

References

Available Upon Request

Activities

  • Business Related Past and/or Present: Association of Technology Members (AUTM); BioForward Board of Directors and Executive Committee; Licensing Executives Society; Wisconsin Security Research Consortium Board; Wisconsin Technology Council Board; Wisconsin Women in Government Board


  • Community Related Past and/or Present: Exclamation CUSO Services LLC Board Chair; Mainstreet Marshfield Board; YMCA Board of Directors; Marshfield Area United Way Past President, Community Impact Chair, and Volunteer of Year Recipient; Marshfield Sunrise Rotary Club; Past President & Founder of Medford Morning Rotary Club; Rotary International Multiple Harris and Past Assistant Governor; University of Wisconsin-Marshfield/Wood County Foundation Board Past President, Alumni, and Housing Committee Chair

References

Available Upon Request

Activities

  • Business Related Past and/or Present: Association of Technology Transfer Associates (AUTM); BioForward Board of Directors and Executive Committee; Licensing Executives Society; Wisconsin Security Research Consortium Board; Wisconsin Technology Council Board Wisconsin; Women in Government Board


  • Community Related Past and/or Present: Exclamation CUNA Services LLC Board Chair; Mainstreet Marshfield Board; YMCA Board of Directors; Marshfield Area United Way Past President, Community Impact Chair, and Volunteer of Year Recipient; Marshfield Sunrise Rotary Club; Past President & Founder of Medford Morning Rotary Club; Opportunity Development Centers, Inc.,; Rotary International Multiple Harris and Past Assistant Governor; University of Wisconsin-Marshfield/Wood County Foundation Board Past President, Alumni, Housing Committee Chair


  • Extensive Additional Community Leadership and Board Positions

References

Available Upon Request
Marsha Bushman