Summary
Overview
Work History
Education
Skills
Timeline
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MARSHA COX

Director/Manager
Hackett,AR

Summary

Results-oriented professional recognized for driving organizational growth and transformation through strategic insight, innovation, and decisive leadership. Skilled at navigating complex and uncertain environments, streamlining processes, and implementing best practices that elevate performance. Recognized for establishing influential connections and motivating cooperative efforts to drive organizational success and create lasting value.

Overview

32
32
years of professional experience

Work History

Director of Revenue Cycle

Gentiva Hospice
02.2024 - 08.2025
  • Managed nationwide revenue strategies for hospice operations, ensuring compliance with payer requirements and optimizing reimbursement processes.
  • Analyzed business and financial data to identify opportunities for operational improvements that enhanced revenue performance and efficiency.
  • Directed and supported national teams of 50+ employees, maintaining accurate documentation and fostering accountability to uphold financial integrity.
  • Partnered with providers and patients to streamline access to care, reduce prior-authorization delays, and increase treatment approvals.

Billing & Authorizations Manager

Gentiva Hospice
02.2022 - 02.2024
  • Managed payer policy compliance, appeals, and denial resolution to ensure patient eligibility and timely access to therapy services.
  • Implemented process improvements and strategic initiatives that reduced denial rates, shortened reimbursement cycles, and improved operational efficiency.
  • Led eligibility and authorization teams by overseeing hiring, training, performance management, and staff development to drive accountability and results.
  • Collaborated with clinical teams, sales representatives, and billing operations to align workflows, resolve complex issues, and support business objectives.

Owner/Operator

LiveoutLoud Apparel
05.2020 - 06.2022
  • Managed daily retail operations, overseeing sales, customer service, and administrative functions to ensure smooth business performance.
  • Directed marketing and sales initiatives that increased brand awareness and strengthened community presence.
  • Coordinated inventory, vendor relations, and merchandising to maintain product availability and support sales growth.

Insurance Agent/Owner

Shelter Insurance Companies
07.2012 - 03.2020
  • Built and managed a full-service insurance agency, driving significant revenue growth and achieving a 30% increase in life insurance sales.
  • Actively sold a wide range of insurance products, consistently exceeding sales targets while expanding the client base and strengthening customer relationships.
  • Educated clients on complex insurance and benefits options, ensuring informed decisions, compliance, and long-term trust.
  • Oversaw all aspects of agency operations, including marketing initiatives, staffing, and client service, to support sales growth and overall business success.

Sales Specialist/Account Executive

Univar Solutions
01.2000 - 11.2011
  • Managed a multi-state sales territory, achieving over 10% annual growth and increasing margins by 12% through strategic account management and targeted initiatives.
  • Introduced new healthcare, pharmaceutical, and industrial products to market, driving rapid adoption and expanding client portfolios.
  • Built and maintained long-term client relationships, including a partnership that generated $1M in first-year revenue and sustained ongoing business growth.
  • Delivered product education and training to providers, procurement leaders, and sales teams to strengthen knowledge, improve adoption, and enhance customer satisfaction.

Purchasing Agent

Hiram Walker and Sons, LTD
01.1994 - 01.2000
  • Procured wet ingredients and raw materials to ensure consistent supply and support uninterrupted manufacturing operations.
  • Negotiated supplier contracts that reduced costs by 40% while maintaining quality standards and reliable delivery.
  • Restructured inventory management processes to improve efficiency, reduce waste, and optimize resource utilization.
  • Streamlined purchasing and sampling procedures by implementing just-in-time (JIT) inventory practices that minimized excess inventory and controlled costs.

Education

Bachelor of Science - Organizational Management

John Brown University
Siloam Springs, AR
12.2000

Skills

  • Sales and territory development
  • Revenue cycle management
  • Operations management
  • Insurance billing and payer access
  • Eligibility and prior authorizations
  • Appeals and denial resolution
  • KPI and DSO management
  • Customer relationship development
  • Consultative selling strategies
  • Patient support programs
  • Provider engagement initiatives
  • Strategic procurement and contract negotiation
  • Business operations leadership
  • Marketing and staffing solutions
  • Compliance and financial performance
  • CRM systems expertise
  • HCHB and ERP proficiency
  • Salesforce utilization
  • Microsoft Office Suite skills
  • Data tracking and healthcare reporting
  • Cross-functional collaboration

Timeline

Director of Revenue Cycle

Gentiva Hospice
02.2024 - 08.2025

Billing & Authorizations Manager

Gentiva Hospice
02.2022 - 02.2024

Owner/Operator

LiveoutLoud Apparel
05.2020 - 06.2022

Insurance Agent/Owner

Shelter Insurance Companies
07.2012 - 03.2020

Sales Specialist/Account Executive

Univar Solutions
01.2000 - 11.2011

Purchasing Agent

Hiram Walker and Sons, LTD
01.1994 - 01.2000

Bachelor of Science - Organizational Management

John Brown University

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MARSHA COXDirector/Manager