Summary
Overview
Work History
Education
Skills
Timeline
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Marshal Aiken

Marshal Aiken

Nashville,TN

Summary

Marketing professional with 6+ years of experience at Valvoline, Inc. Proven ability to drive top-line growth in B2B and B2C marketing sectors across diverse consumer groups. Strong background in marketing strategy, and solution-based selling. Previous year at Valvoline spent developing, activating, and reporting on marketing plans for 45 franchisees covering 900+ locations across the U.S.

Overview

6
6
years of professional experience

Work History

Marketing Manager

Valvoline, Inc.
Nashville, TN
06.2021 - Current
  • Manage marketing initiatives and activation for 45 franchisees across 900+ locations.
  • Used data/analytics to drive franchise adoption of new marketing programs leading to a 15% increase in marketing spend on a per store basis (CY'21 -CY'23).
  • Analyze marketing program results and build action-based marketing plans to improve marketing effectiveness.
  • Create compelling sell-in stories and presentations to drive adoption of marketing programs among Franchise community.

Sr. Marketing Specialist

Valvoline, Inc.
Lexington, KY
10.2019 - 05.2022
  • Led strategy, development, and execution of Valvoline Solutions generating $3.5mm+ in revenue for B2B partners and $500k+ in topline revenue for Valvoline.
  • Effectively managed an annual marketing budget of $150k.
  • Assessed B2B customer needs and buying habits to identify new solution-based services.
  • Built and gave high stakes presentations to small, medium, and large organizations across the Valvoline's network of Installer customers.

Junior Marketing Analyst

Valvoline, Inc.
Lexington, KY
01.2018 - 09.2019
  • Led proof of concept, development, and implementation of multiple solution-based marketing services.
  • Leveraged marketing research, and customer insights to develop branded marketing collateral for use by sales team.
  • Led development and strategy of B2B customer recruiting platform that drove over 25k registrations in Y1.
  • Measured marketing program performance and developed enhancement strategies that increased the program ROI by 75%.

Education

MBA -

University Of Florida
Gainesville, FL
04.2022

Bachelor of Science - Strategic Marketing

Western Kentucky University
Bowling Green, KY
05.2017

Skills

  • Marketing Strategy
  • Budget Administration
  • Project Management
  • Marketing Analytics
  • Data Analysis
  • Problem Solving
  • Brand Marketing
  • Vendor Relations

Timeline

Marketing Manager

Valvoline, Inc.
06.2021 - Current

Sr. Marketing Specialist

Valvoline, Inc.
10.2019 - 05.2022

Junior Marketing Analyst

Valvoline, Inc.
01.2018 - 09.2019

MBA -

University Of Florida

Bachelor of Science - Strategic Marketing

Western Kentucky University

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Marshal Aiken