Marshall Kregel
Frisco
Summary
Dynamic marketing leader with a proven track record at Texas Oklahoma Kiwanis District, excelling in digital marketing and budget management. Expert in driving brand visibility through innovative campaigns and analytics interpretation. Adept at team leadership and partnership development, fostering collaboration to achieve impactful results in challenging environments.
Overview
6
6
years of professional experience
Work History
Regional Marketing Director
Texas Oklahoma Kiwanis District
North Richland Hills
07.2019 - Current
- Maintained relationships with vendors and suppliers in the region to ensure efficient delivery of materials.
- Implemented online advertising campaigns via social media platforms such as Facebook, Twitter, Instagram.
- Established a budget for regional marketing initiatives and monitored spending.
- Organized and facilitated events for customers in the region to promote products and services.
- Engaged with target audience through email campaigns aimed at increasing conversions.
- Developed strategies to drive website traffic through SEO optimization techniques.
- Assessed effectiveness of promotional activities using analytics tools like Google Analytics.
- Analyzed customer feedback from surveys and focus groups to inform marketing strategies.
- Developed and implemented regional marketing campaigns to increase brand visibility, engagement, and sales.
- Provided training on marketing techniques to staff members in the region.
- Created promotional content such as brochures, flyers, and digital ads.
- Produced reports summarizing performance data of various marketing initiatives at regular intervals.
- Oversaw graphic design, layout, and copywriting teams for all marketing plans.
- Updated web pages and social media profiles with engaging and current content.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Conducted market research to identify trends, customer needs, and competitive landscape to inform strategic decisions.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
- Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
- Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
- Led the planning and execution of trade shows, conferences, and other marketing events to promote the brand and generate leads.
- Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
- Prepared marketing campaign budgets with finance personnel.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Disaster Relief Director
Texas Oklahoma Kiwanis District
North Richland Hills
07.2019 - Current
- Recruited, trained, supervised, evaluated and mentored staff members.
- Established relationships with external partners such as the Red Cross, EMTs, police officers and other government entities involved in disaster relief efforts.
- Monitored financial resources allocated towards disaster relief and recovery activities in order maintain budget requirements.
- Supported emergency response activities by providing logistical support in disaster relief efforts.
- Collaborated with external partners such as FEMA representatives and other agencies involved in the administration of disaster relief funds.
- Developed strategies for coordinating multiple agencies involved in disaster relief efforts.
- Assisted with disaster relief efforts following natural disasters or other large-scale emergencies.
- Established communication channels between the Disaster Recovery Center and other organizations involved in disaster relief efforts.
- Supported disaster relief efforts, providing immediate assistance and long-term recovery support to affected communities.
- Diverted or located supplies for emergency response such as disaster relief.
Education
Bachelor of Arts - Biology, Chemistry, Mathematics
University of North Texas
Denton, TX05-1982
Skills
- Digital marketing
- Budget management
- Analytics interpretation
- SEO optimization
- Content creation
- Customer engagement
- Team leadership
- Communication skills
- Training and mentoring
- Partnership development
- Project management
Affiliations
Was a partner in a successful IT Corporation, Automated Visual Communications, Inc., in Dallas, Texas
Owned and operated said corporation for 20 years retiring in 2016
Traveled around the world interviewing war veterans in various countries, but mainly Russia, Finland, Canada and Estonia.
Websites
Timeline
Regional Marketing Director
Texas Oklahoma Kiwanis District
07.2019 - Current
Disaster Relief Director
Texas Oklahoma Kiwanis District
07.2019 - Current
Bachelor of Arts - Biology, Chemistry, Mathematics
University of North Texas
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