Overview
Work History
Education
Skills
Timeline
Generic

MARSHALL MURPHY

Brooklyn,New York

Overview

28
28
years of professional experience

Work History

Sales Account Executive

YELP INC.
New York, NY
09.2019 - Current
  • Manage a book of 150 digital advertising sales accounts
  • Grew spend of assigned business by over 200% in less than six months
  • Map out client organizations and develop relationships with business stakeholders designed to target and drive new account revenue
  • Tailor solutions to meet clients' marketing and budget priorities
  • Identify and manage strategic partnership opportunities
  • Track and forecast revenue to executive team via in-house data channels
  • Provide open communication and support between Product and Marketing teams.

Producer Management

SOULJAH ENTERTAINMENT
New York, NY
02.2007 - Current
  • Represent roster of published songwriters and producers responsible for multi-million unit record sales
  • Pitch and secure song placements at all major record labels and music publishing companies
  • Procured licensing agreements securing artist content for online promotion and digital campaigns using strategic & tactical ability insuring alliances with writers, producers and artists for song collaborations
  • Liaison between artists, artist managers, label, A&R executives and attorneys
  • Created multi-platform licensing opportunities to maximize publishing revenue of master recordings.

Director of Urban A&R

THE ROYALTY NETWORK
New York, NY
12.1998 - 08.2013
  • Expanded urban division of boutique music publishing company to five times net revenue from songwriters and producers
  • Vigorously pursued and developed leads for new signings resulting in opportunities and partnerships
  • Manage entire cycle from contact through deal negotiations and agreement execution
  • Ensure song placements for campaigns, television and film releases
  • Used vast knowledge of music industry's ecosystem to seamlessly partner and strategize with team members to implement marketing campaigns to boost engagements with various brands including Pepsi, Microsoft, CBS and MTV
  • Leveraged relationships with talent and management to secure publishing deals with Grammy-nominated and award-winning producers
  • Developed and marketed quarterly music sampler
  • Headed songwriting and producer camp to connect company talent spanning various genres.

Creative Assistant

RONDOR MUSIC/ALAMO SOUNDS
New York, NY
08.1996 - 11.1998
  • Prepared weekly presentations and A&R reports for management meetings
  • Planned and coordinated bimonthly talent showcases to promote talent to record companies and talent managers
  • Coordinated studio recording sessions for clients
  • Vetted all artist and songwriter submissions for consideration
  • Maintained database of artists, confirmed placements and pending submissions for placement.

Education

Marketing -

HOFSTRA UNIVERSITY
01.1992

Skills

  • Possess strong inside/outside sales knowledge, lead generation and cultivation experience, and account management skills; computer application proficiency including MS Word, Excel, PowerPoint; email/social media marketing knowledge, including Facebook ad creation and Mailchimp promotion; data management abilities via CRM applications Salesforce and Zoho; specialized experience artist relations, music publishing and record labels entertainment contract deal-points

Timeline

Sales Account Executive

YELP INC.
09.2019 - Current

Producer Management

SOULJAH ENTERTAINMENT
02.2007 - Current

Director of Urban A&R

THE ROYALTY NETWORK
12.1998 - 08.2013

Creative Assistant

RONDOR MUSIC/ALAMO SOUNDS
08.1996 - 11.1998

Marketing -

HOFSTRA UNIVERSITY

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MARSHALL MURPHY