Marshall Thompson
Cedar Park,TX
Overview
10
10
years of professional experience
Work History
Sales Manager
GoodPop
01.2022 - Current
- Manage key Natural, Conventional, and E-Commerce accounts across Central and Western U.S., delivering $10M+ in annual sales.
- Lead promotional planning and retail execution for major accounts including HEB, Thrive Market, Natural Grocers, PCC, Erewhon, Lazy Acres, Hy-Vee, SpartanNash, and more.
- Build and cultivate strong relationships with retail buyers, broker partners, and distributors to strengthen collaboration and drive business growth.
- Manage a team of regional brokers to ensure timely submission and execution of product reviews, category resets, and promotional plans across all accounts.
- Negotiate trade spend to ensure cost efficiency while driving sustainable revenue growth.
- Collaborate cross-functionally with Supply Chain to maintain high OTIF levels and minimize operational costs.
- Maintain strong distributor relationships (UNFI, KeHE, SDS, SpartanNash) to optimize route-to-market efficiency.
- Leverage SPINS, Nielsen, and other syndicated data to craft compelling retailer selling stories, identify opportunity gaps, and refine strategy.
- Analyzed sales data to identify trends and optimize pricing strategies.
- Monitored competitor activities and adjusted approaches for competitive advantage.
Merchandising Manager
GoodPop
02.2020 - 01.2022
- Drove in-store brand presence and product velocity through regional merchandising initiatives.
- Developed strong relationships with retail staff to improve shelf placement and execution consistency.
- Developed merchandising strategies to enhance product visibility and drive sales growth.
- Collaborated with cross-functional teams to optimize inventory management and minimize stockouts.
- Analyzed market trends to inform product assortment decisions and improve customer satisfaction.
Web Content Manager
Kick Pleat
01.2018 - 02.2020
- Managed SEO-driven content creation and product descriptions for e-commerce platform.
- Analyzed customer trends and sales data to generate actionable weekly/monthly reports.
- Provided technical support for in-store systems including POS and software tools.
- Developed and managed web content strategy to enhance user experience across digital platforms.
Freelance
03.2016 - 12.2018
- Designed and launched websites including breathedesignstudio.com.
- Edited audio for Gigaom’s Voices in AI podcast series.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Education
B.S. - Advertising, Minor in Business
Texas State University
Skills
- Relationship building
- Goals and performance
- Client relationship management
- Sales strategy development
- Strategic planning
- Direct sales
- Goal setting
- Account management
Sales Leader | Natural & MULO Channel Expert | Data-Driven Strategist
High-impact Sales Manager with a track record of delivering over $10M in annual revenue across diverse product categories. Proven expertise in building and nurturing strategic relationships with buyers, brokers, and distributors to drive distribution gains and long-term growth. Skilled in leading broker teams, optimizing trade spend, and executing data-driven strategies that deliver sustainable sales performance.
Timeline
Sales Manager
GoodPop
01.2022 - Current
Merchandising Manager
GoodPop
02.2020 - 01.2022
Web Content Manager
Kick Pleat
01.2018 - 02.2020
Freelance
03.2016 - 12.2018
B.S. - Advertising, Minor in Business
Texas State University