MARSHON ROGERS

Brands: AARP, Nissan, U.S. Army, BBBSMT, Kohl's, Infiniti

• Served as lead copywriter speaking directly to nuanced AA consumers, including Gen-Z, older, and LGBTQ+ audiences.
• Developed dynamic, culturally relevant campaigns consisting of TVC, OLV, social, digital, blog post copy, and other collateral.
• Improved brand interaction and engagement on social platforms with a targeted SEO strategy.
• Formatted copy to align with project-specific guidelines.

• Strategically create copy for internal and in-store collateral across multiple departments, including brand, home, and jewelry
• Collaborated closely with art teams to ideate content narratives and deliver engaging copy choices for direct mailers, digital, and social media channels that resonate with the brand's authentic voice.
• Assisted in developing engaging home mailer spreads; utilizing InDesign to edit and format copy to brand standards and proofing layout verbiage for accuracy.

Brands: Snapple, Dr Pepper, 7UP, Crush, Canada Dry

• Strategic and tactical development of shopper and occasion-based marketing copy for point of sale, print, out-of-home, direct mail, packaging, and other collateral that satisfy client briefs while meeting tight deadlines
• Ideating concepts for brand planning programs and campaigns and assisting with presentation deck copy
• Juggling multiple projects and managing time properly
• Copy editing and proofing.