Marta Fonseca

Led branding and social media strategy, creating campaigns to strengthen the brand's digital presence.

• Achieved a 53% increase in conversions through influencer marketing and tailored sponsored content.
• Developed organic campaigns and engagement strategies, increasing customer retention by 30%.
• Managed and coordinated content creators, overseeing briefings, deliverables, and performance analysis.
• Designed and delivered strategic partnerships and co-branding collaborations with brands such as Electrolux and Korin that delivered revenue on top of branding awareness.

• Founded and managed a community of 80,000+ followers on Instagram, evolving communication strategies over 14 years while maintaining authenticity.
• Sustained an average engagement rate of 6.6%, twice the benchmark for lifestyle influencers with ~100,000 followers, an impressions of up to 2.4M
• Created digital campaigns and interactive content for brands like O Boticário, Natura, L'Oréal, Nivea, Heineken, and Fiat, working directly with agencies and brands.
• Developed organic engagement and growth strategies, tripling social media interactions.

Produced TV content and hosted a recurring segment about fashion and beauty on a local channel.