MARTA JIMÉNEZ-LUTTER
Elmhurst,IL
Summary
Content and marketing specialist delivering engagement through strategic content development in English and Spanish. Led initiatives exceeding membership targets by up to 150% while improving candidate satisfaction and expanding diverse audience reach.
Overview
16
16
years of professional experience
Work History
Manager, Student & Candidate Engagement
SOCIETY OF ACTUARIES (SOA)
Chicago, IL
05.2023 - Current
- Manage the team that supports the Society of Actuaries candidate experience from talent acquisition through membership conversion.
- Grew Affiliate Membership program annually since 2021, exceeding yearly targets by 130 to 150%.
- Let the SOA team that received the highest rate of member satisfaction three years in a row.
- Guided the marketing team on successful campaigns to engage with the student and candidate audience.
- Created industry relevant content to attract individuals interested in careers in math to the actuarial profession, from High School students to college students and career changers.
- Developed interactive in-person events attracting over 300 high school students across U.S. and Canada.
- Managed and created content for Affiliate Membership to align with industry trends and best practices.
- Planned and hosted 12 webinars a year on industry relevant topics, from AI to internships and job success.
- The largest professional association for actuaries in the world with more than 35,000 members.
Senior Content Specialist
SOCIETY OF ACTUARIES (SOA)
Chicago, IL
01.2021 - Current
- Optimized content development for SOA strategic campaigns as lead writer for initiatives including Long-Term Growth Strategy, SOA Census, Diversity, Equity and Inclusion page redesign, SOA Elections campaign, SOA App, and SOA Research Institute.
- Optimized content in marketing campaigns to promote participation of SOA members and candidates in professional development opportunities, enhancing awareness and engagement.
- Developed and managed content deployment to increase pipeline into SOA candidate program, launching marketing campaigns targeting high school and college students and career changers to pursue SOA credentials.
- Manage Editorial Calendar: manage and develop editorial calendar for the content that the SOA releases on different platforms: social media, soa.org landing page, internal and external communications.
- Content Writer: generate engaging content for social media (LinkedIn, Facebook, Twitter and Instagram), SOA website, SOA Member newsletters, SOA Candidate Connect newsletters, The Actuary magazine, external newsletters, press releases and internal communications.
- Edited content developed by the international team for the Latin American audience to ensure linguistic and cultural integrity.
- The largest professional association for actuaries in the world with more than 35,000 members.
Content Specialist
SOA
Chicago, IL
01.2014 - Current
- Developed content for social media (LinkedIn, Facebook, Twitter, Instagram), SOA blog, SOA website, newsletters, Candidate Connect newsletters, The Actuary magazine, external newsletters, press releases, and internal communications to enhance engagement and information dissemination.
- New SOA COVID-19 page: created, developed, and curated the SOA COVID-19 Update page to keep members and candidates informed about the latest information on SOA research, professional development events, and exam administration during the COVID-19 pandemic.
- Attended and participated in live Candidate Connect events in U.S. and Canada; wrote Candidate Connect newsletter. updated Future Actuaries vertical; promoted events and programs on social media and soa.org to increase candidate involvement and awareness.
Marketing, Social Media, and Public Relations Coordinator
SWAP.COM
Addison, IL
01.2013 - 01.2014
- Contributed to marketing team that grew company from five employees to one of the largest online consignment stores in the United States.
- Social Media Manager: managed company's social media presence on Facebook, Twitter and Pinterest.
- Original Content: developed and wrote original content on clothing brand pages to improve SEO.
- Wrote guest blogs on mom-focused platforms to promote Swap.com services and engage target audiences.
- Secured and managed collaborations between swap.com and local schools and businesses, promoting company while raising funds for educational and charitable initiatives.
- One of the largest online consignment stores in the United States
Senior Editor / Writer
PHOENIX MEDIA CORPORATION
Chicago, IL
01.2012 - 01.2014
- Senior Editor: Set up, coordinated and interviewed presidents, CEOs, general managers, and leaders in a wide array of industries daily. Produced an average of 20 articles a month for 12 different magazines, including: Supply Chain World, Transportation & Logistics International, Food & Drink International, and others.
- Led business-to-business magazine publishing for 12 publications across industries including energy and mining, food and drink, retail, healthcare, management, and education.
- Spanish Senior Editor: Wrote original content and edited all Spanish language articles from freelancers and contributors for Edificación y Construcción, focusing on diverse facets of the construction industry in Central and South America.
- Managed editorial calendar for Edificación y Construcción, ensuring timely publication and alignment with content strategy.
- Blog writer: Wrote the blog for Food & Drink magazine, covering different aspects of the food industry around the world.
Technical Marketing Writer
INTERLAKE MECALUX
Melrose Park, IL
01.2011 - 01.2012
- Contributed to team that developed content and aesthetics for Interlake Mecalux magazine, launched in 2011, adhering to Chicago Manual of Style.
- Investigated, developed, and wrote technical articles, case studies, and white papers for Interlake Mecalux News to inform and engage target audience.
- Translated technical product information between Spanish and English.: translated technical product information from Spanish to English, and from English to Spanish.
- Created and developed marketing materials and catalogs to strengthen brand presence in industry.
- International leader in advanced warehouse solutions, warehouse automation, and warehouse management software
Education
Bachelor of Arts -
Northeastern Illinois University
Chicago, ILJournalism Major
Universidad Complutense de Madrid
Madrid, SpainSkills
- Content strategy
- Social media expertise
- Content localization
- Project management tools
- MS Office applications
- AP and Chicago style
- Bilingual Spanish speaker
Personal Information
Title: Manager of Engagement, Students and Candidates
Accomplishments
- Grew the new Society of Actuaries Affiliate Program over 150% over target the first year, and more than 130% over target the last 4 years.
- Let the team that was consistently rated as highest for members satisfaction within the Society of Actuaries.
- Created industry relevant content in a variety of platforms that attracted consistent engagement from SOA Affiliate Members with over 5,000 views on webinars.
Timeline
Manager, Student & Candidate Engagement
SOCIETY OF ACTUARIES (SOA)
05.2023 - Current
Senior Content Specialist
SOCIETY OF ACTUARIES (SOA)
01.2021 - Current
Content Specialist
SOA
01.2014 - Current
Marketing, Social Media, and Public Relations Coordinator
SWAP.COM
01.2013 - 01.2014
Senior Editor / Writer
PHOENIX MEDIA CORPORATION
01.2012 - 01.2014
Technical Marketing Writer
INTERLAKE MECALUX
01.2011 - 01.2012
Bachelor of Arts -
Northeastern Illinois University
Journalism Major
Universidad Complutense de Madrid