Marta Mamyan
Summary
Mixed-Methods UX Researcher with over 7 years of experience in conducting studies by combining self-reported, observational, and system recorded data.
Overview
6
6
years of professional experience
Work History
Senior User Experience Researcher
BOLD
03.2022 - Current
- Identified and prioritized impactful research projects, working with the VPs, product managers, data analysts, designers, content and marketing managers
- Executed mixed-methods projects that informed product roadmaps and contributed to A/B test wins with over $4M annualized revenue improvement
- Conducted cross-national studies for the US, Canada, UK, India, Australia & NZ, and French portals, including studying their localization needs
- Managed and executed mobile and desktop research projects of platforms with over 200M monthly visitors for generative, design, and evaluative purposes
- Led the GPT integration into text generation studies (patent submitted)
- Executed personalization projects to provide group-specific recommendations
- Mentored junior researchers, providing guidance on methodologies & analyses
- Gathered data through surveys, usability studies, rapid prototype testing, user interviews, FG discussions, SQL, using MixPanel, Qualaroo, UserTesting, Qualtrics
- Presented research findings in a compelling way to tell a story.
Senior Research Analyst
R-Insights Research and Consulting
04.2019 - 02.2022
- Planned and conducted generative, iterative, and evaluative studies
- Usability, Segmentation, A/B testing and experimentation, usage and attitudes, competitor, customer satisfaction and loyalty, product & concept testing studies
- Surveys, in-depth interviews, focus groups, direct observations, usability testing
- Statistical analysis: descriptive, inferential analysis, and interpretable machine learning (Regressions, tree models, factor and cluster analysis, T-tests, etc.)
- Managed clients like the World Bank, UNICEF, UN WFP, OECD, Veon Ltd, IDbank.
Field Coordinator/Program Assistant contractor
UNICEF
01.2019 - 04.2020
- Coordinating data collection and transcription of an impact evaluation project
- Conducting primary and secondary data analysis.
Research Fellow
Caucasus Research Resource Center
09.2018 - 11.2018
- Assisting in the implementation of research projects in the field of Digital technologies and Social services.
Education
MBA - Business Administration
American University of Armenia
01.2020
MA - Sociology
University of Nevada, Reno
01.2019
BA - Sociology
Yerevan State University
01.2016
Skills
- SPSS
- SQL
- Python / R (b)
- Qualtrics
- UserTesting
- NVivo
- Limesurvey
- Qualaroo
- Fullstory
- Mixpanel
- MS Office
Teaching Experience
Teaching assistant at the University of Nevada, Reno (2017-2018)
- Introduction to Statistics
- Globalization
- Social Psychology of Education
- Social Change
- Sociology of Family
- Principles of Sociology
Publications
- Food insecurity during Covid-19, WFP, https://docs.wfp.org/api/documents/WFP-0000125350/download/, https://docs.wfp.org/api/documents/WFP-0000134964/download/?_ga=2.24997626.1326434771.1665334580-952416299.1664215039
- The Effect of Economic Development and Political-Economic Institutions on the Probability of Starting Social Enterprises, multilevel logistic regression analysis, Marta Mamyan, Jared Bok, https://scholarworks.unr.edu/handle/11714/4556
- Public Participation GIS for Mapping Land Use Patterns in Getik Valley, Armenia, Marta Mamyan, Aghavni Harutyunyan, Pauline Pfeiffer, Karen Vardanyan, https://www.researchgate.net/profile/Aghavni_Harutyunyan/publication/338396422_Public_Participation_GIS_for_Mapping_Land_Use_Patterns_in_Getik_Valley_Armenia/links/5e1220c74585159aa4b46756/Public-Participation-GIS-for-Mapping-Land-Use-Patterns-in-Getik-Valley-Armenia.pdf
Conference Presentations
- PAAPOR annual conference, San-Francisco 2018 – When do Social Entrepreneurs Activate? (Multilevel reg.)
- Pacific Sociological Association (PSA), Long Beach, 2018 - Institutional Charity Practices in Developing Armenia
- PAAPOR, 2017 - Governmental intervention effects on charitable organizations in Post-Soviet Armenia
Languages
- English, C1
- Russian, B2
- Armenian, Native
Awards
- Summer Research Award – University of Nevada ($1,500)
- Graduate Assistantship – UNR ($37,000)
- 1st prize for "The most unique way of thinking" - Awarded by LLC SALT RESEARCH / Higher School of Economics (HSE)
- 1st prize in nomination in a Pan-Armenian essay contest – awarded by the Ministry of Diaspora
Highlighted Projects
- Resume creation with AI (GPT integration) – user interviews and rapid prototype testing in the US market
- MyPerfectResume Mobile - usage intentions intercept survey and usability testing of the US users
- MyPerfectResume – Usability testing and interviewing – Needs assessment and localization evaluation of Australia and New Zealand users
- Resume Now - Resume efficacy evaluation by combining survey and SQL data
- MyPerfectResume – Usability testing and interviewing – testing a new user flow and other related changes among United Kingdom users
- Chartrics – Usability testing – Testing the main features and identifying the pain points of users for a cloud-based analytics product
- ID Bank – Consumer Segmentation Analysis – Cluster analysis for segment identification in Armenian market
- World Bank and UNICEF – “Rapid assessment of vulnerability of families/households to the socio-economic impact of COVID-19” data management, analysis and reporting of 2 waves of nationally representative survey data in Armenia
- OECD - Financial literacy program assessment, evaluation of two experimental interventions using RCTs and generating design improvements through FGDs
- Veon Ltd – Telecommunications usage and attitudes (U&A) – quarterly and weekly analytics in dashboards and reporting on habits of mobile phone usage, satisfaction, e-commerce, etc. (nationally representative tracking survey)
- Sololearn – User Onboarding analysis (iterative) to suggest improvements in onboarding flow
- Digi Bank – Concept testing with focus group discussions
- UN WFP - SBCC formative research for revealing dietary habits and perceptions of population – leading the team of qualitative coders, data analytics and full reporting of 26 in-depth interviews and 6 direct observations
- ShopIn America – Customer satisfaction, NPS and competitor analysis among e-commerce users
- Ani Products – Blind product testing analysis and reporting
- UN WFP – “Food insecurity during Covid-19” data management, analysis, and reporting of 2 waves of nationally representative survey data
- American University of Armenia - Visualization of tourist reviews of TripAdvisor in an interactive dashboard in R
- Ministry of Territorial Administration and Development - Crowdfunding development opportunities in Armenia - interview guide design, moderation of focus groups
Timeline
Senior User Experience Researcher
BOLD
03.2022 - Current
Senior Research Analyst
R-Insights Research and Consulting
04.2019 - 02.2022
Field Coordinator/Program Assistant contractor
UNICEF
01.2019 - 04.2020
Research Fellow
Caucasus Research Resource Center
09.2018 - 11.2018
MBA - Business Administration
American University of Armenia
MA - Sociology
University of Nevada, Reno
BA - Sociology
Yerevan State University