Martha Aldana
Schertz,TX
Summary
Dynamic TV Reporter and Producer with a proven track record at Univision, adept in adapting to change and mastering investigative journalism. Excelled in enhancing audience engagement and storytelling, contributing to significant community action and policy changes. Skilled in video editing and teamwork, consistently delivering compelling news under tight deadlines.
Overview
34
34
years of professional experience
Work History
Owner of Tv Production Company
HD Media Tv / www.hdmedia.tv
08.2016 - Current
- Managed day-to-day business operations.
- Interacted well with customers to build connections and nurture relationships.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Skilled at working independently and collaboratively in a team environment.
- Enhanced company's market position by identifying and pursuing new business opportunities.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Freelance TV Reporter
HD MEDIA TV
09.2008 - Current
- Showcased versatility as a journalist by covering various beats including health care, education, crime, and local government affairs.
- Promoted station content through appearances at community events, establishing positive connections with viewers and potential sources.
- Embraced new technologies and platforms for storytelling, staying ahead of industry trends to produce relevant content.
- Demonstrated strong organizational and time management skills while managing multiple projects.
TV Reporter
Univision Affiliate
04.1995 - 12.2008
- Showcased versatility as a journalist by covering various beats including health care, education, crime, and local government affairs.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Managed time efficiently in order to complete all tasks within deadlines.
- Participated in community outreach initiatives to build relationships between the station and local organizations.
- Developed exclusive content for online platforms by conducting in-depth interviews with relevant subjects on pressing issues.
- Produced compelling investigative pieces that shed light on critical social issues, leading to community action and policy changes.
- Covered diverse topics ranging from politics to human interest stories while adhering to journalistic standards of accuracy and objectivity.
- Covered high-profile events, providing thorough and insightful analysis of key issues and developments.
Freelancer Producer
Univision Network
08.2008 - Current
- Supervised breaking news coverage and determined priority for stories within each broadcast.
- Maintained project costs through careful budgeting and monitoring of expenditures.
News Anchor
Univision
10.1995 - 09.2008
- Anchored popular broadcast program with good ratings and audience engagement.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Maintained professional appearance and demeanor on camera, representing the station''s brand positively at all times.
- Delivered clear, concise live reports during breaking news events, providing viewers with critical information as it unfolded.
- Demonstrated respect, friendliness and willingness to help wherever needed.
TV Producer
Univision Affiliate
04.1995 - 08.2008
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
- Directed prioritization of stories in broadcasts.
- Supervised breaking news coverage and determined priority for stories within each broadcast.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
TV Reporter
Univision Affiliate
10.1990 - 04.1994
- Strengthened station credibility through fact-checking processes, ensuring fair representation of all parties involved in a story.
- Maintained a strong professional network by establishing relationships with local community leaders, law enforcement officials, and other key sources.
- Worked closely with editors to refine scripts for clarity, accuracy, and maximum impact on the target audience.
- Embraced new technologies and platforms for storytelling, staying ahead of industry trends to produce relevant content.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Education
Bachelor Of Communications - Radio And Television Broadcasting
Universidad Regiomontana
Monterrey Nuevo Leon, Mexico Skills
- Adapting to change
- Voice control
- Deadline management
- Breaking news coverage
- Research and analysis
- Video editing
- News writing
- Fact-checking
- Multimedia production
- Storytelling
- Live reporting
- Script writing
- Audio editing
- Teleprompter operation
- On-camera presence
- Camera operation
- Investigative skills
- Interviewing techniques
- Deadline oriented
- Digital photography
- Audience engagement
- Investigative journalism
- Teleprompter use
- Media relations
- Press release writing
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Critical thinking
- Organizational skills
- Active listening
- Team collaboration
- Effective communication
- Adaptability and flexibility
- Verbal and written communication
- Broadcast journalism
- Decision-making
- Video production
- Detail-oriented
- Relationship building
- Writing and editing
- Team building
- Task prioritization
- Self motivation
- Interviewing skill
- Interpersonal skills
- Analytical thinking
- Conflict resolution
- Creative writing
- Goal setting
- Appointment scheduling
- Professionalism
- News reporting
- Feature writing
- Interpersonal communication
- Public speaking
- Investigative reports
- Investigative research
- Lead follow up
- Time management abilities
- Continuous improvement
- Adaptability
- Written communication
- Background research
Accomplishments
3 Emmy Awards
Ava Award
Casa Real Award ( From the Spain Royal Family )
Certificate of Appreciation from American GI Forum, celebrating Hipanic Women’s Chapter
Languages
Spanish
Elementary
English
Elementary
Timeline
Owner of Tv Production Company
HD Media Tv / www.hdmedia.tv
08.2016 - Current
Freelance TV Reporter
HD MEDIA TV
09.2008 - Current
Freelancer Producer
Univision Network
08.2008 - Current
News Anchor
Univision
10.1995 - 09.2008
TV Reporter
Univision Affiliate
04.1995 - 12.2008
TV Producer
Univision Affiliate
04.1995 - 08.2008
TV Reporter
Univision Affiliate
10.1990 - 04.1994
Bachelor Of Communications - Radio And Television Broadcasting
Universidad Regiomontana
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