Martha Bocanegra
San Antonio,Texas
Summary
Results-driven data analytics leader with 15+ years of experience in transforming business operations through data-driven insights and innovative strategies. Skilled in insurance , financials, and quantitative methods, with a strong background in data engineering, IT development, and analytic design.
Overview
16
16
years of professional experience
Work History
Director, Information Management / Architect
USAA Property & Casualty Data Modernization
San Antonio, Texas
09.2021 - 06.2024
- Spearheaded the implementation of cloud-based data analytics solutions, enhancing decision-making processes and enabling comprehensive data access across the organization
- Led a cross-functional team to deliver the Consumable Warehouse (CWH) project, improving enterprise-wide data availability and supporting data-driven business insights
- Drove strategic initiatives by collaborating with leadership to identify process improvements, align technology solutions, and streamline data governance
Director, Decision Science Analytics
USAA Bank Business Intelligence & Analytics (BBIA)
San Antonio, Texas
07.2019 - 09.2021
- Managed the development of analytics strategies, integrating data from multiple platforms to deliver advanced insights for omnichannel customer engagement, improving operational performance and reducing member calls by 8%
- Guided leadership on competitive analysis and innovative customer solutions, improving service delivery and enhancing overall business strategy
- Transitioned the analytics team to an autonomous structure, optimizing operational efficiency through data governance and process refinement
Director, Decision Science Analytics
USAA Distribution Data & Analytics
San Antonio, Texas
07.2014 - 07.2019
- Directed the Bank Channel Optimization program, leveraging predictive modeling to reduce call volume by 2.5M, improving member satisfaction through targeted data analytics
- Built a training rotation program and mentored a high-performance analytics team, fostering continuous learning in data science and business intelligence
- Established decision-making frameworks and data analysis strategies that supported customer interaction optimization and improved operational performance
Senior, Decision Science Analytics
USAA Chief Data Analytics Office
San Antonio, Texas
09.2012 - 07.2014
- Designed the Member Centric Interaction Data (MCID) solution, revolutionizing the integration framework for cross-channel data, achieving a 10X ROI within two years
- Applied advanced data mining, trending, and forecasting techniques to inform executive decision-making and strategic initiatives
Senior Marketing Analyst
USAA - Enterprise Marketing
San Antonio, Tx
05.2008 - 09.2012
- Conducted comprehensive data analysis integrating multiple channels, delivering strategic insights that influenced business direction and optimized marketing campaigns
- Developed strategic white papers, recognized for their impact on enhancing business practices and driving decision-making improvements
Education
Bachelor of Science - Business Administration
Our Lady of The Lake University
San Antonio, TXSkills
- Data Strategy Development
- Cross-Functional Leadership
- Business Intelligence & Analytics
- Data Governance & Cloud Solutions
- Decision-Making Frameworks
- Process Improvement & Optimization
- Team Development & Mentorship
- People Management
Awards
- Patent Holder: Member Centric Interaction Data (MCID) solution.
- Member Experience Ambassador Award: For pioneering cross-channel analytics initiatives.
Toolsandtechnology
- Tableau
- SQL
- Snowflake
- SAS
- Adobe Analytics
Accomplishments
- Patent Owner for MCID:
- Developed and launched high-quality cross-channel member integrated data systems and implemented business and analytical tools to modernize digital and contact center management processes.
- The data asset was key to the launch of many contact optimization efforts, generating a 10X ROI in the first two years.
- Led the MSR Professional Rotation program to staff a team of analysts, uncovering operational efficiencies and saving $30M by avoiding 2.5M calls in the first two years.
Timeline
Director, Information Management / Architect
USAA Property & Casualty Data Modernization
09.2021 - 06.2024
Director, Decision Science Analytics
USAA Bank Business Intelligence & Analytics (BBIA)
07.2019 - 09.2021
Director, Decision Science Analytics
USAA Distribution Data & Analytics
07.2014 - 07.2019
Senior, Decision Science Analytics
USAA Chief Data Analytics Office
09.2012 - 07.2014
Senior Marketing Analyst
USAA - Enterprise Marketing
05.2008 - 09.2012
Bachelor of Science - Business Administration
Our Lady of The Lake University
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