Martha Gavilan

• FAIRFIELD INN & SUITES TOTAL OF 412 KEYS, AWARDS: Q4 Award Winner – Ranked as one of the top Sales Leader within the Region in Q4 2022 / National Business Travel Award DOS Q3 2023
• Negotiate and complete all Request for Proposal (RFP's) both National and Local accounts
• Responsible for Business Plan and work in conjunction with the General Managers of three Hotels to establish the Budget for the future year
• Partner with revenue management to ensure all business secured is appropriate for each brand/property
• Forecast future demand during weekly group and transient forecast meetings to ensure properties achieve market share, Occupancy, ADR, & RevPAR goals
• Actively seek new accounts to penetrate for corporate transient travel as well corporate meetings & events as well as mentoring the Sales Team
• Ensure proper loading of all negotiated rates and audit quarterly to track production
• Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
• Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
• Executed proven strategies to hit sales quota and help company achieve goals.

• FAIRFIELD INN & SUITES
• Maximizing a hotels’ revenues by developing strategies to increase occupancy and ADR
• Provide weekly reporting on sales activity and target performance to management
• Connected with prospects through trade shows, cold calling and local-area networking.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.

• In conjunction with DOS implement new creative sales and marketing strategies to assist sales team to uncover market segments with potential in the curse of COVID-19
• Maintain direct responsibility of a sales team of 3 with 600 keys
• Stay current on industry trends and constant changes, especially during COVID-19 and participated in proactive solicitation with market segments producing in the market such Government, Medical, and Local Police
• Participate in creating the annual business plan and sales expense along with Director of Sales and
• Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue
• Supervised and trained Sales Manager and Sales & Meetings coordinator on successful prospecting and selling techniques
• Fostered relationships with customers to expand customer base and enhance loyalty and retention

Award: Manager of the Quarter |Q2 - 2019

• Represent the Hotel in trade shows within the assigned market segments, mostly the Association Market in Upstate NY
• Designated as part of a Task Force Team to help an underperforming hotel in Pittsburgh
• Leader of Knowland/Insight, analyzing potential accounts and assign the appropriate Sales or Catering Manager to follow with the prospecting cycle
• Assisting DOS with training new Sales Managers, as well acting as direct Supervisor as the Social Group Sales Manager, making sure that solicitation and revenue goals are met
• Receive and process group leads though Hilton channels, CVB and other third party planners
• Increasing REVPAR and gaining market share versus our competitive set through an aggressive direct sales effort

Awards: National Sales award winner in November 2015, ranking among the top 25 nationwide / Awarded Manager of the Quarter – 1st quarter 2015

• After 8 months of starting as a Social Sales Manager, was promoted to Manage SMERF & Government Market.
• · Develop strategies as a part of the sales team to ensure a competitive occupancy and RPI in Star Report.
• · I was able to increase the largest sport account in the market from 1600 yearly room nights to 3000 while increasing the room rate.
• · Assisting DOS with the training of new Social Sales Manager hired to the hotel