Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Martha Hirschfield, CDMP, PCM

Littleton,CO

Summary

Thoughtful marketing strategist with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Senior Channel Marketing Specialist

Transamerica
Denver, CO
11.2021 - Current
  • Manage workflows related to campaign execution while identifying and recommending opportunities for pivots and campaign adjustments to deliver maximum impact.
  • Partner with sales, creative and product teams to define goals and success metrics. Perform campaign analytics and reporting.
  • Assist teams with aligning marketing strategies and objectives based on data-driven insights.

Digital Marketing Manager

Lockheed Martin
Denver, CO
09.2013 - 06.2021
  • Led Lockheed Martin's Space business area digital marketing campaign creation, execution, and evaluation. Created marketing plans tailored for each line of business; partnering with key stakeholders and contracted advertising agency for maximum impact.
  • Managed all Space content on largest company brand platform (www.lockheedmartin.com). Through one integrated marketing campaign for a mission milestone, garnered a 370.7% increase in traffic to lockheedmartin.com.
  • Implemented 360 digital plans that include paid, owned, and earned media and delivered results that shaped brand reputation for the Space market segment.

Internal Communications Strategist

Lockheed Martin
Denver, CO
07.2003 - 09.2013
  • Managed human resource communications for the merger between Lockheed Martin and Boeing to create United Launch Alliance. Through this year-long strategic communications campaign, focused on communicating core business values, employee impact of evolving benefit structures, and tailored content to address blending work cultures with a deliberate focus on change management strategies.
  • Developed and executed employee and crisis communications for business locations across the United States. Directed communications plans for severe weather impact (Hurricane Katrina), community tragedies (Columbine), and large-scale employee rollouts including all-employee benefit updates and survey content.

Education

Bachelor of Arts -

Merrimack College
North Andover, MA

Skills

  • Project Management
  • Marketing campaign strategy and execution
  • Optimizing ROI
  • Data Analytics
  • Product Launches
  • KPI Monitoring

Certification

  • Agile metrics credential (in progress), estimated completion: June 2024
  • Certified Associate in Project Management (CAPM)® (in progress), estimated completion: July 2024
  • Certified Digital Marketing Professional I Digital Marketing Institute I October 2020
  • AMA Professional Certified Marketer, PCM in Digital Marketing I American Marketing Association I October 2020
  • Workfront, Red Oak Compliance, Tableau, Drupal, Adobe Experience Manager, Seismic

Timeline

Senior Channel Marketing Specialist

Transamerica
11.2021 - Current

Digital Marketing Manager

Lockheed Martin
09.2013 - 06.2021

Internal Communications Strategist

Lockheed Martin
07.2003 - 09.2013

Bachelor of Arts -

Merrimack College

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Martha Hirschfield, CDMP, PCM