Summary
Overview
Work History
Education
Skills
Websites
Certification
Honors And Awards
Recommended Headline
Personal Information
Languages
Timeline
Generic
Martha Issa

Martha Issa

Sandy Springs,GA

Summary

Every day I work to create long-term shareholder value by driving environmental sustainability and economic benefit to our customers through the design, materials, packaging, and delivery of products and services of Veritiv’s offerings. My journey began when I applied my chemical engineering and marketing background as a packaging engineer in the consumer product goods (CPG) industry. Rapidly I advanced to product manager of household-name products in the Central American market. It became apparent that I was effective at building, cultivating, and leading highly successful teams that drove profit and market share, and I progressed into global strategy and senior leadership, where I serve today. Industry events planners often ask me to speak on a range of topics, including corporate sustainability, business development, ESG, CSR, environmental, packaging, facilities, reporting, marketing automation, customer analytics, pricing, distribution, and market intelligence. I am a purpose-driven leader and manager who nurtures talent and promotes a culture of collaboration and high engagement. My approach is highly collaborative and people-first, always with an eye to the future and winning, sustainable solutions.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Sr. Director of Sustainability

Veritiv
05.2022 - Current
  • I lead a multi-disciplinary team of six exceptional professionals in developing and implementing enterprise-wide strategic sustainability initiatives that drive revenue, cut costs, and optimize performance across facilities, manufacturing, packaging, and business operations
  • It feels great working for a forward-looking company that invests significantly in sustainability each year, and it is a tremendous honor and responsibility to own the P&L.

Director of Cleaning & Protection, Facility Solutions

Veritiv
12.2020 - 05.2022
  • My team of six talented, hardworking professionals provided product and category leadership, retooled the segment strategy contributing to 10% growth in one quarter, restored product confidence and enthusiasm with the sales team, and drove record increased profitability.

Business Development & Marketing Director

Veritiv
01.2008 - 12.2020
  • I provided leadership and subject matter expertise in developing strategies, campaigns, and programs that attracted potential clients and created a platform driving sustainable business growth
  • Leading and mentoring up to eight brand managers, directors, and analysts, I controlled multimillion-dollar marketing and branding budgets.

Consulting Manager – Resources Operating Group

Accenture, LLC
01.2005 - 01.2008
  • Through consistency and execution, I became a trusted advisor amongst clients, directing the entire project lifecycle for assigned customers in the Chemicals & Natural Resources Industry
  • Leading multi-disciplinary teams comprised of various vendors to deliver HR department custom solutions, we met all project objectives on time and target.

Fundraising Event Director

Latin American Association (LAA)
01.2003 - 01.2005
  • I initially performed volunteer work and was quickly promoted to a leadership role, where I planned, marketed, raised funds, project managed, and executed three major and numerous small events annually, generating at least $500K per year
  • Leveraging relationships with sponsors and donors, each event involved recruiting a diverse group of volunteers, and developing and promoting campaigns.

Brand Manager

Unilever BestFoods
01.2001 - 01.2002
  • I led internal and external marketing teams promoting well-known brands for B2B, wholesale, and retail in the Central American market
  • Coordinating multi-departmental efforts in the production of market-scale consumer research, product development, promotions, PR, advertising, metrics, and reporting, we achieved increased revenue and market share.

Assistant Brand Manager

Unilever Home & Personal Care
01.2000 - 01.2001
  • I oversaw the development of Central American product marketing for B2B, wholesale, and retail brands
  • Liaising between sales, agencies, and internal teams, we provided product design, pricing advice, market research, packaging, budgeting, advertising, promotions, and reporting, driving an increase in sales and product demand.

Packaging Engineer

Unilever Central America
01.1996 - 01.2000
  • Partnering with sales and product development, I performed trend analysis, and designed, and tested new product packaging and promotional items
  • I introduced creative packaging strategies that reduced cost and increased product awareness, sales, and brand loyalty.

Education

Master of Business Administration -

Instituto Superior De Economia Y Administracion De Empresas
San Salvador, El Salvador

Bachelor Of Science In Chemical Engineering -

Universidad Centroamericana Jose Simeon Canas

Reconnecting With The Consumer And Understanding Consumers -

Unilever Central America

Brand Migration -

Unilever Central America

Intensive English Courses / Toefl: Test Of English As A Foreign Language -

Centro Cultural Salvadoreño

Skills

  • Business Development/Management
  • Sustainability
  • ESG (Environmental, Social, and Governance)
  • CSR (Corporate Social Responsibility)
  • Environmental
  • Packaging
  • P&L Management
  • Strategic, Targeted Marketing
  • Digital & Email Marketing
  • Multi-Channel Campaigns
  • Brand Launch & Management
  • Process Improvement
  • Business Strategy
  • Marketing Automation
  • Demand Generation
  • Budget Management
  • High-Value Selling
  • Product & Market Assessment
  • Customer Analytics/Insights
  • Database Marketing
  • Project Management
  • Vendor & Agency Management
  • Competitive Positioning
  • Microsoft Office Suite
  • Salesforce/CRM
  • Performance Tracking and Evaluation

Certification

Court Interpreting Certification Program, Georgia State University

Honors And Awards

Selected as Speaker/MC for Eloqua Road Tour, Connect 2012 Conference

Recommended Headline

Sr. Director of Sustainability at Veritiv Corporation

Personal Information

Title: Regional and Segment Marketing Director at Veritiv Corporation

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Sr. Director of Sustainability

Veritiv
05.2022 - Current

Director of Cleaning & Protection, Facility Solutions

Veritiv
12.2020 - 05.2022

Business Development & Marketing Director

Veritiv
01.2008 - 12.2020

Consulting Manager – Resources Operating Group

Accenture, LLC
01.2005 - 01.2008

Fundraising Event Director

Latin American Association (LAA)
01.2003 - 01.2005

Brand Manager

Unilever BestFoods
01.2001 - 01.2002

Assistant Brand Manager

Unilever Home & Personal Care
01.2000 - 01.2001

Packaging Engineer

Unilever Central America
01.1996 - 01.2000

Master of Business Administration -

Instituto Superior De Economia Y Administracion De Empresas

Bachelor Of Science In Chemical Engineering -

Universidad Centroamericana Jose Simeon Canas

Reconnecting With The Consumer And Understanding Consumers -

Unilever Central America

Brand Migration -

Unilever Central America

Intensive English Courses / Toefl: Test Of English As A Foreign Language -

Centro Cultural Salvadoreño
Martha Issa