MARTHA M. LAWRENCE
Davidson,NC
Summary
Sales professional with solid track record in driving revenue growth and enhancing customer satisfaction. Adept at building strong client relationships, leveraging product knowledge, and implementing effective sales strategies. Strong focus on teamwork and adaptability ensures consistent achievement of goals in dynamic environments. Possesses strong communication and collaboration skills, contributing to team success and consistent achievement of sales goals.
Overview
38
38
years of professional experience
Work History
Sales Associate
Gretchen's Hallmark
09.2024 - Current
- Delivered exceptional customer service by greeting customers, answering questions and building a positive rapport with shoppers.
- Maintained up-to-date knowledge of product offering to assist customers effectively.
- Guided customers to products that meet their needs and provided information on features, pricing and promotions.
- Restocked shelves, organized products and created attractive displays to maintain a clean and easy-to-navigate sales floor.
- Operated point-of-sale systems to process transactions efficiently and accurately.
- Collaborated with team members to optimize store layout for enhanced customer experience.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
Ancillary Specialist
MillerKoll
03.2020 - 08.2024
- Served as the primary point of contact and subject matter expert for all ancillary products across the MillerKnoll collective of brands.
- Partnered with sales teams and dealers to understand clients needs and developed strategic, design-led solutions using the ancillary portfolio of products.
- Assisted with product selection, specifications and pricing of ancillary furniture, including coordination with vendors for fabrics and custom materials.
- Created and presented ancillary design concepts, including mood boards, layouts, renderings and bid-ready specifications.
- Developed and lead training sessions for dealer partners and sales representatives to improve their knowledge and use of ancillary products and related sales tools.
Sales Representative – South Carolina and Charlotte, NC
Momentum Textiles and Wallcovering
01.2010 - 02.2020
- Increased market share from $375,000 to $1.4 million in 5 years by strategically expanding relationship network in highly competitive markets, including corporate, financial, healthcare, higher-education, hospitality, and retail industries.
- Represented a diverse portfolio of products including Momentum Textiles, LoomSource, Textus, and Sina Pearson.
- Developed and maintain numerous corporate standards for high-profile clients, including Bojangles’, Denny’s, Carolinas HealthCare System, McLeod Regional Medical Center, Medical University of SC (MUSC), Novant Health, College of Charleston, and Wells Fargo.
- Strengthened relationships with Alliance partners resulting in stronger brand recognition with A&D, dealers, and end-users.
- Certified to present the CEU “Recycled Polyester and Nylon in Commercial Textiles” and educated designers in market region on this green technology.
- Identified potential sales opportunities by managing territory to ensure architectural and design firms maintained current samples of the Momentum Group portfolio of products and services.
Sales Representative – Charlotte, Winston-Salem, Greensboro, Asheville, NC
Designtex
01.1999 - 01.2009
- Increased market share from $2 million to $4.2 million in the Charlotte, Winston-Salem, Greensboro, and Asheville markets.
- Consistently achieved or exceeded aggressive sales quotas in highly competitive markets including corporate, financial, healthcare, higher-education, hospitality, and retail industries.
- Represented a diverse portfolio of products including DesignTex Upholstery, JM Lynnne Wallcovering, Loophouse Rugs, Fusion Architectural Panels, and Surface Imaging.
- Developed numerous custom products and established corporate standards to meet client-driven, project-specific requirements for key accounts including Bank of America, Wells Fargo, Duke Energy, and Carolinas Healthcare System.
- Worked collaboratively with Property Management firms including CB Richard Ellis, TrammelCrowCompany, and Lincoln Harris, to create appealing and sustainable working environments.
- Account manager for Fortune 500 key accounts in the financial and healthcare industries.
- Educated clientel on emerging market trends by coordinating CEU accredited presentations focusing on industry-driven issues, such as sustainable design and high-performance textiles for healthcare environments.
- Participated in team selling presentations with Steelcase Design Partnership (SDP) associates to promote the Steelcase family of products.
Sales Representative – North Carolina
Bernhardt Furniture Company
01.1998 - 01.1999
- Represented Bernhardt Contract Furniture, Bernhardt Textiles, and JhaneBarnes Textiles throughout the North Carolina market.
- Called upon architects, designers, key end-users, and dealers to develop the market and increase specification of Bernhardt products.
- Trained and educated Bernhardt dealers to ensure customer service was performed at the standards of excellence established by the Bernhardt family tradition.
KnollStudio and KnollExtra Sales Representative – North Carolina, South Carolina, Tennessee
Knoll, Inc
01.1988 - 01.1998
- Consistently achieved an average of 110% of sales goals from 1990 – 1998 by developing a thorough knowledge of all Knoll product and services, as well as identifying and developing potential sales opportunities.
- Proficiently communicated with architects, designers, key end-users, and dealers. Prepared and delivered professional presentations and educated the architectural and design community on Knoll products and services.
- Educated, trained, and serviced Knoll dealers and customer on KnollStudio and KnollExtra products, and marketed Knoll products and services to the architectural and design community.
Education
Bachelor of Science - Interior Design
WESTERN CAROLINA UNIVERSITY
Cullowhee, NCSkills
- Customer engagement
- Effective team collaboration
- Organizational time strategies
- Problem-solving skills
- Strong ability to manage multiple tasks
- Proficient in relationship building
- Trustworthy and on-time
Timeline
Sales Associate
Gretchen's Hallmark
09.2024 - Current
Ancillary Specialist
MillerKoll
03.2020 - 08.2024
Sales Representative – South Carolina and Charlotte, NC
Momentum Textiles and Wallcovering
01.2010 - 02.2020
Sales Representative – Charlotte, Winston-Salem, Greensboro, Asheville, NC
Designtex
01.1999 - 01.2009
Sales Representative – North Carolina
Bernhardt Furniture Company
01.1998 - 01.1999
KnollStudio and KnollExtra Sales Representative – North Carolina, South Carolina, Tennessee
Knoll, Inc
01.1988 - 01.1998
Bachelor of Science - Interior Design
WESTERN CAROLINA UNIVERSITY