Martha Shade
Summary
Accomplished Producer with a proven track record at CNN, adept in breaking news productions and storytelling. Expert in coordinating high-pressure projects to fruition, enhancing content quality through meticulous proofreading and editing. Known for exceptional deadline management and fostering collaborative success, significantly contributing to dynamic broadcast media environments.
Overview
31
31
years of professional experience
Work History
Producer, Special Projects
CNN
2018.06 - Current
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with vendors to obtain supplies needed for shoots at best value for money.
- Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
- Coordinated with executives, ad sales, and on-air talent to create program content, new ideas, and segments.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
Copy Editor
CNN
2013.03 - 2018.06
- Copy edited all scripts, banners, chyrons and graphics for live newscasts
- Copy edited stories for the web and for affiliate distribution
- Contributed to team success by consistently meeting tight deadlines under pressure.
- Enhanced content quality by meticulously proofreading and editing various packages and live segments.
- Enhanced writers' skills by providing constructive feedback on scripts and graphics.
- Reduced errors by diligently fact-checking information and sources in written materials.
- Contributed to team success by consistently meeting tight deadlines under pressure.
- Created headlines, subheads and photo captions for local and national news stories.
- Maintained high standards of language usage by correcting grammar, punctuation, and syntax errors.
- Implemented consistent style guidelines across all materials, establishing a strong brand identity.
- Reviewed and edited content for correct grammar and style.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Edited and reviewed content for grammar, spelling and punctuation.
- Utilized SEO techniques to optimize content for search engine rankings.
Assignment Editor and Voice Talent
CNN
2011.04 - 2013.03
- Wrote and edited breaking news stories and feature content for 1200+ affiliates worldwide.
- Voiced news packages for distribution to CNN affiliates.
- Utilized social media platforms for monitoring trending news stories, ensuring comprehensive coverage of relevant events.
- Handled multiple tasks simultaneously while maintaining attention to detail in a fast-paced newsroom environment.
- Worked closely with legal teams to ensure all content adhered to local laws and regulations prior to publication or broadcast.
- Published content to website and social media accounts.
- Contributed to newsroom culture by fostering a positive attitude and maintaining high standards of professionalism among team members.
- Demonstrated excellent problem-solving skills in resolving conflicts related to story assignments or resource allocation.
- Edited and reviewed content for grammar, spelling and punctuation.
- Generated and maintained style guides to encourage consistent quality of content.
- Increased story accuracy and relevancy by conducting thorough research and fact-checking before sending to affiliates.
Producer
TMZ
2011.01 - 2011.04
- Participated in brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
- Coordinated with producers to create program content, new ideas, and segments.
- Wrote stories for the TMZ website
Assignment Desk Editor
Fox News Channel
2008.02 - 2010.07
- Identified story ideas from social media sites, the internet and local beats.
- Helped maintain an up-to-date contact list for local agencies, organizations, and individuals relevant to news coverage needs.
- Developed strong connections with local law enforcement agencies resulting in exclusive access during critical news events.
- Maintained an organized system for tracking news tips, press releases, and upcoming events.
- Assigned breaking news stories to reporters for coverage.
- Acted as point of contact for editorial questions.
- Managed breaking news coverage effectively, coordinating with reporters, photographers, and producers.
- Facilitated clear communication between field teams and studio staff during live broadcasts or breaking news events.
- Contributed to overall success by supporting special projects such as election coverage or investigative pieces.
Producer
ABC News (NNS)
2000.02 - 2008.02
- Coordinated with local affiliates to obtain breaking news and feature content for network distribution.
- Wrote scripts to accompany video.
- Edited affiliate video to meet network specifications.
- Maintained relationships with affiliates across the country to ensure we were first with breaking news video.
Local TV Producer and Radio Reporter
Various
1993.01 - 2000.02
- Voiced live news, traffic and weather reports on air during afternoon drive time in Honolulu.
- Collaborated with writers, directors, and talent to create memorable television experiences for viewers.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
- Supervised breaking news coverage and determined priority for stories within each broadcast.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
- Edited stories for accuracy and clarity.
- Actively participated in industry events such as conferences and film festivals to stay up-to-date on cutting-edge trends in television production.
Education
Bachelor of Arts - Journalism
University of Hawaii At Manoa
Manoa, HawaiiSkills
- Breaking News Productions
- Event Planning
- Content Production
- Project Coordination
- Deadline Management
- Storytelling
- Content Writing
- Broadcast media
- Copy editing
- Attention to Detail
- Location Scouting
- Post-production
- Camera and video staff direction
- Story pitching
- Story Development
- Script review and revision
- News Stories Writing
- Event Planning
Timeline
Producer, Special Projects
CNN
2018.06 - Current
Copy Editor
CNN
2013.03 - 2018.06
Assignment Editor and Voice Talent
CNN
2011.04 - 2013.03
Producer
TMZ
2011.01 - 2011.04
Assignment Desk Editor
Fox News Channel
2008.02 - 2010.07
Producer
ABC News (NNS)
2000.02 - 2008.02
Local TV Producer and Radio Reporter
Various
1993.01 - 2000.02
Bachelor of Arts - Journalism
University of Hawaii At Manoa
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